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KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty
$23.00
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About this item
Highlights
- All-day transfer-proof wear
- Extreme hyperlight comfort with a non-drying feel
- Feather-resistant matte finish
- Raspberry stem cells help nourish lips
- 100% vegan + cruelty-free
Description
KVD Beauty’s iconic liquid lipstick evolved for extreme comfort. Feather-resistant with matte finish, the flexible formula moves with your lips to help prevent caking and flaking. The slim precision tip gives you complete control. In petal-soft neutrals and intoxicating pops, the high-pigment matte shades are named after poisonous plants and bizarre blooms.
100% of wearers agreed that this lipstick felt comfortable even after 8 hours (in a consumer study on 32 volunteers).
On clean, dry lips, use the precision tip to line and define.
Fill in with the angled edge.
Blot lips with a tissue.
Let it set for about 30 seconds to lock in bold matte color (no rubbing or smacking).
100% of wearers agreed that this lipstick felt comfortable even after 8 hours (in a consumer study on 32 volunteers).
On clean, dry lips, use the precision tip to line and define.
Fill in with the angled edge.
Blot lips with a tissue.
Let it set for about 30 seconds to lock in bold matte color (no rubbing or smacking).
Suggested Age: 16 Years and Up
Color Finish: Matte
Color Palette: Bright Tones
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: .23 fl oz (US)
TCIN: 86740888
UPC: 840026661454
Item Number (DPCI): 342-02-9507
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, trisiloxane, trimethylsiloxysilicate, isododecane, mica, cera microcristallina/microcrystalline wax/cire microcristalline, isononyl isononanoate, cetyl dimethicone, dimethicone/vinyl dimethicone crosspolymer, disteardimonium hectorite, illite, alcohol denat., c30-45 alkyl dimethicone, caprylic/capric triglyceride, ethyl vanillin, laureth-4, aqua/ water/eau, rubus idaeus (raspberry) leaf extract, bht, iron oxides (ci 77491), red 7 lake (ci 15850), blue 1 lake (ci 42090).' '
Shipping details
Estimated ship dimensions: 0.7 inches length x 0.94 inches width x 5.63 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 332 reviews
63% would recommend
11 recommendations
1 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com

No more black
really disappointed to see no more black liquid lip. it was one of my favorites. sucky
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
- Hair color: Black
- Skin tone: Light
- Eye color: Green
- Skin type: Combination
- Skin concern: Aging, Redness
Amazing
My favorite black lipstick
5 out of 5 stars
23 November, 2025
originally posted on http://www.ulta.com

KVD liquid lipstick is THE BEST
I've purchased many of the KVD liquid lipsticks and highly recommend.
5 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com

KVD lip stain
Love this color! They don't have bachelorette anymore but this is very closs
5 out of 5 stars
7 November, 2025
originally posted on http://www.ulta.com

My favorite
I was sad when Bow and Arrow went away. This color is absolutely wonderful and love it. Worried for nothing. ;)
2 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com

Disappointed
Queen of Poison is NOT Lolita. I have worn Lolita for years and it is by far the most complimented lipstick I wear. After scraping the last out of my OG color, I purchased Queen of Poison and was immediately disappointed. The color, texture & longevity were nothing like my Lolita. I honestly don't know how they consciously label it as such. The packaging is also terrible. It leaks all over so I can't even carry it with me. I gave 2 stars because the color & wear isn't awful, its just not Lolita whatsoever. If I hadn't bought it at like half price during a promo, I would have returned it.
1 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com

Don't buy!
I wish KVD would bring back the original lipstick. Whatever was changed from that to this is not the same. Please bring it back!!
2 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com

Not long lasting
[I received this product in exchange for my honest review] Did not care for this. It was thick during application and had a sticky finish. Did not find that it lasted very long. Experienced transfer with eating and drinking which also contributed to the longevity
2 out of 5 stars
15 August, 2025
originally posted on http://www.ulta.com

Colors are off
I've had multiple shades of the KVD Everlasting lipstick. It doesn't always cover smoothly, but it has great staying power. I recently got Pale Harlequin and Night Heron based on the descriptions/swatches online, but the colors are WAY off. Pale Harlequin is a "neutral terracotta", but it's basically almost an exact match for my skin tone, and I'm pretty pale. The Night Heron is definitely not "reddish brown", unless they mean muddy/brown purple. I'll be returning these and won't be purchasing any more unless I can swatch it in person myself.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2025Verified purchase
Not long wearing
Supposed to be a many-hour lip color, but was gone by 10am. I didn't even get to test it against food. It was gone well before lunch. The color was great, but that doesn't work if I have to touch it up every hour.
5 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com

Amazing. Must have!
This lipstick is amazing. It stays on all day even through eating. It has a nice sheen to it iwthout being too glossy or too matte. It does not come off until you want it to. It also doesn't dry out your lips. Love love love
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

My favorite lipsticks
These have always been one my favorite matte liquid lipsticks. Long lasting, gorgeous colors, and easy to remove.
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

My favorite lipsticks
These have always been one my favorite matte liquid lipsticks. Long lasting, gorgeous colors, and easy to remove.
1 out of 5 stars
16 April, 2025
originally posted on http://www.ulta.com

oh no
color wolfsbane...dry, patchy, crumbly.
5 out of 5 stars
31 March, 2025
originally posted on http://www.ulta.com

Fantastic
Last all day no clumping or smearing no bleeding I am 71 and this is the one I wear to work and church
2 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
Not the quality I expected
I was very disappointed with this. First the color looked amazing in the container, on the lips it was more orange than red. Second this smeared off so easily. The original KVD liquid lipstick was 1000 times better. It is bad enough all the good colors are gone, but to make the formula worse is just so sad. Will never buy again. Ink liner is still my favorite eyeliner ever though.
5 out of 5 stars
26 March, 2025
originally posted on http://www.ulta.com

Very happy with this product
Color is great, goes on smoothly & it lasts only small issue is that it feels a little bit too dry after awhile but nonetheless, I like it.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com

no more messy meltdown
Easy to use, no worry about a messy meltdown in my purse. smooth, nondrying color. My only complaint is that the color doesn't seem to have the staying power that I like/need.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com

Deeply bright beautiful color
Again, I like this brand of lipstick. The only improvement I wish is for it to have longer staying ability.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com

Beautiful color
Love the color. It applies easily and smoothly. The only I wish were different is for it to stay on longer