$10.49 when purchased online
Target Online store #3991
About this item
Highlights
- Infallible Volumizing Dark Brown Brow Mascara: Lightweight fiber charged dark brown eyebrow mascara formula instantly thickens and volumizes brows; Longwear dark brown eye brow gel features a smudge resistant and transfer resistant formula; This volumizing brow gel wears up to 24H
- Dark Brown Eyebrow Gel For 2x Fuller Looking Brows: Choose from the diverse tinted dark brown brow gel shades; For best tinted eyebrow gel application, swipe the 3D micro grip dark brown eyebrow makeup brush in short upward strokes to boost eyebrow volume and density
- Define Your Eye: Your Infallible look is not complete without L'Oreal Paris Eyeliner; Enhance your classic look with a black eyeliner, get bold with a green or blue eyeliner or try neutral grey or brown eyeliner
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
L'Oreal Paris Infallible Volumizing Dark Brown Eye Brow Mascara provides up to 24HR wear, easy application, smudge-resistance, and transfer-resistance. Thicken and volumize your brows with this lightweight, fiber charged formula that delivers up to 2x fuller looking brows. The 3D micro-grip brush grips every hair for maximum volume and density.
Perfect to pair with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner with long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours.
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Perfect to pair with L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner with long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours.
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Filling
Net weight: .13 fl oz (US)
TCIN: 87987097
UPC: 071249675878
Item Number (DPCI): 052-04-5949
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau acrylates copolymer alcohol denat butylene glycol acrylamide/sodium acryloyldimethyltaurate copolymer isohexadecane pentylene glycol propylene glycol ammonium polyacryloyldimethyl taurate rayon polysorbate 80 sodium dehydroacetate caprylyl glycol steareth-20 sorbitan oleate panthenol citric acid [+/-may contain ci 77491, ci 77492, ci 77499/iron oxides ci 77891/titanium dioxide]
Allergens & Warnings:
CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT. FOR EYEBROW USE ONLY. TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED, CONSULT A PHYSICIAN PROMPTLY., CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT.Shipping details
Estimated ship dimensions: 0.701 inches length x 1.875 inches width x 7.063 inches height
Estimated ship weight: 0.044 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with some praising its ease of application and natural look, while others criticize its formula for being too sticky and messy. Many guests appreciate the color match and the ability to fill in brows effectively, but the applicator brush has been a common point of contention. Overall, it offers a decent hold and can enhance the appearance of brows when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 276 reviews
easy to apply: 2.64 out of 5
easy to remove: 3.82 out of 5
long lasting: 3.3 out of 5
quality: 3.09 out of 5
value: 3.09 out of 5
47% would recommend
17 recommendations
Messy but lasts
3 out of 5 stars
Thumbs down graphic, would not recommend
momslife - 3 days ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Pores, Aging
- Skin type: Combination
Does last longer than most but it still fades. it has a very messy application. I personally think the wand is too big.
Top
5 out of 5 stars
Thumbs up graphic, would recommend
Helena - 1 month ago, Verified purchaser
Great for the price.
DO NOT BUY!
1 out of 5 stars
Janee - 5 months ago
originally posted on lorealparisusa.com
This product has a disgusting fromula, it is very sticky, and it makes my brows look wet. It does not keep them up at all either, like an ordinary brow gel. I am sad to say that I hate this product, although I was really looking forward to using it. Again, it was very low quality and I do not recommend. DO NOT BUY!
1 reply from Consumer Care Center team - 4 months ago
Hello Janee! Thank you so much for your interest in our infallible volumizing 24hr brow mascara! We are very disappointed to hear that this product was not your favorite and was sticky! We will share your feedback with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
Fragile packaging, useles brush, poor formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
KFox - 7 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin concern: Aging, Sensitivity, Redness
- Skin type: Dry
The product/brush always ends up overly saturated. I should not have to wipe off the brush in order to be able to use it. I also dropped this product off of my countertop and it fell on my floor and cracked the lid. I have never had another beauty product packaged in such a fragile way.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! Thank you for your feedback on the . We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Best new brow product!!!
5 out of 5 stars
Annie - 7 months ago
originally posted on lorealparisusa.com
WOW!!! I just bought this product and absolutely love it!!! So easy to apply!! I am 77 and have hardly any brows of my own. I use my regular eyebrow pencil and then apply Infallible Brows on top and I’m done!!!! Looks Fabulous!!!!
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
AZG - 7 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Auburn
- Eye color: Green
Applicator brush is trash. Makeup is too liquidy. I bought the shade auburn but it came out as a dark brunette on application. Do not recommend. Threw it away after 5 attempts to figure out the best way to use it. Very disappointed
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara, in the 6R Auburn shade. We are sad to hear that you did not enjoy the color result and it was too dark. We will share this information with the rest of our team and we hope that you will continue to explore our products with satisfaction in the future.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Highlyte_Beauty - 8 months ago, Verified purchaser
- Hair color: Auburn
- Skin tone: Medium
- Eye color: Blue
- Skin type: Normal
I recently dyed my hair copper and was at a loss for what to do with my ashy eye brows! This is a game changer and gives my brows the most beautiful auburn tint! 🙌🏼
Don't bother
1 out of 5 stars
Kathy - 8 months ago
originally posted on lorealparisusa.com
This product is not waterproof and flakes soon after it's applied. The only redeeming quality is the brush. "Unbelieva Brow" was a better product.
1 reply from Consumer Care Center team - 8 months ago
Hello Kathy. Thank you for sharing your experience on our infallible volumizing 24hr brow mascara. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We hope you will continue to use our products with complete confidence and satisfaction!
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Very cute - 11 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
Really great product! I highly recommend it.
great brow product!
5 out of 5 stars
Thumbs up graphic, would recommend
marely - 1 year ago, Verified purchaser
- Skin concern: Redness, Cuticles, Sensitivity, Pores, Cellulite, Blackheads, Calluses, Acne, Dark circles, Aging
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
Really adds volume to my brows! Would definitely recommend if you have little to no brows!
Clumpy and still too Dark
2 out of 5 stars
Thumbs down graphic, would not recommend
Dopey1210 - 1 year ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
I wanted to like this, but it missed the mark. I got the light brunette color, but it was way too dark for me and made my eyebrows look very dark. The product also came out clumpy. Even if I wiped excess product off the applicator, I still somehow ended up with clumps sticking to my eyebrows or smearing which I then had to go back and try to clean up. It was also difficult to get an even application so both eyebrows matched. If it wasn’t for these issues, I did like how it gave me a natural looking eyebrow and held them in place.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not see the results you expected and had some clumps. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great brow look
4 out of 5 stars
Suee - 1 year ago
originally posted on lorealparisusa.com
I have microbladed thin brows and greyhair. I used dark blonde. Product nicely fills in my brows. I do use the brush from another product before to smooth my brows and after to evenly distribute. Lasts all day with great appearance.
Stick with Benefit's Gimme Brow
1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
- Hair color: Blonde
- Eye color: Blue
Way too much pigment, not natural, and dries funny. Would not recommend!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Dear Target Buyer
3 out of 5 stars
Thumbs down graphic, would not recommend
Mimi - 1 year ago
I wanted the Target buyer to know I came to Target and visited online to purchase the L’Oreal Unvbelieva brow and ended up purchasing on Amazon instead since it looks like it’s been replaced with this. Bummed!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Mimi, we’re sorry to hear you were unable to find the Unbelieva-brow Longwear Waterproof Brow Gel with your first online try.
Confused by the bad reviews?
5 out of 5 stars
Thumbs up graphic, would recommend
Amelia - 1 year ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
I've never tried a drugstore brow product, and I actually really love this. The wand is unique and perfect to do quick fluffy brows. It has great hold. It didn't clump or apply globs of product anywhere. The color matches really well for me (got light brown, I'm a warm dark blonde with balayage). Would reccomend & buy again.
No Bueno
2 out of 5 stars
Thumbs down graphic, would not recommend
Mama2Jude - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Calluses, Cellulite
- Hair color: Auburn
- Eye color: Brown
This is clumpy and flakes. The color is nice, auburn, but too much product comes out and it's messy. I have to blot it. Maybe my lashes are too thin but I can't use it on it's own. I need to lightly apply it over powder which I honestly could just do with a cheaper clear gel. I thrn have to go over it with a lash comb after it dries. It leaves your lashes hard and it flakes. I'm glad I tried it but I won't be repurchase as I hardly reach for it since it's a time consuming product to perfect. Plus it's too expensive imo for this much hassle.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are sad to hear that you did not like the results you had. This product is not meant to be used on your lashes, this is for your eyebrows. We suggest if you are looking for a mascara checking out the Lash Paraside Mascra in the shade Brown/Black. If you are looking for a brow gel we suggest looking at the Longwear Brow Topcoat, this is a topcat and transparent. We hope you check it out!
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Dcruz - 1 year ago, Verified purchaser
- Skin type: Combination
- Eye color: Black
- Skin tone: Medium
- Hair color: Black
It is terrible. Even with me removing excess product from the brush, it applies in globs and looks like a have hair dye throw on. The brush is hard plastic and I was hopeful to make wispy brows but instead it’s just messy. I would never get this again.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Infallible Brows 24H Volumizing Eyebrow Mascara. We are disappointed to hear that you had some clumping. We will share this information with the rest of our team and we hope that you will continue to explore our products with confidence in the future.
The applicator brush hurts my face
2 out of 5 stars
Beijay - 1 year ago
originally posted on lorealparisusa.com
This is my first time trying this brand of brow mascara because another brand stopped making a similar product. I was happy that Loreal had the exact color that I needed. The actual brow gel is fine for me....my issue is the applicator brush (and the reason for two stars). The bristles are very rough and hurt when I was trying to apply the brow mascara to my face and the bristles don't go around the entire brush. I ended up taking the applicator brush from the other brand's bottle and using it as well as closing the bottle up with it (I threw the one that came with this Loreal product away). That's how similar this product is to the other one I've been using for years.
CHANGE BACK TO OLD SYSTEM
1 out of 5 stars
Thumbs down graphic, would not recommend
CHANGE BACK TO OLD SYSTEM - 2 years ago, Verified purchaser
If I could give the new product a minus 10, it would happen. Used the old way with soft brush to apply and hard brush to correct coverage and loved it. This new way with just a brush like a mascara, goes on too thick with no way to remove excess. Plus the blonde color is darker than the previous. Why did they change a good thing? No longer a customer unless it is changed back!
Finally a cool tinted brow gel
4 out of 5 stars
Thumbs up graphic, would recommend
Sasha - 2 years ago
- Eye color: Hazel
- Hair color: Blonde
- Skin tone: Light
- Skin type: Oily
Love the formula but dislike the brush. I’m normally not a picky person when it comes to makeup applicators but this brush is pretty hard to work with. I try to wipe off as much as I can before I use it on my brows but it still goes on pretty heavy. I have to take additional steps to clean up my brows specifically because of the applicator. Would love a bristle applicator instead of the plastic prongs. Other than this issue - I LOVE this product. Lovely colors. I got the darkest brown.