L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 2 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 3 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
$10.99When purchased online

About this item

Highlights

  • Our true gold standard of hair color and shine since 1973
  • Fade-defying color for up to 8 Weeks and shine system
  • Available in over 50 luminous shades
  • Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter

Specifications

Hair Type: All Hair Types

Health Facts: Aluminum-Free, Dye-Free, Paraben-Free, Sulfate-Free

Product Warning: Not recommended for those with sensitive skin

Product Form: Liquid

Includes: Gloves

Beauty Purpose: Hair Coloring

Processing Time: 25 minutes

TCIN: 11475713
UPC: 071249253120
Item Number (DPCI): 063-01-0835
Origin: Made in the USA or Imported

Description

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Packaging may vary, what you receive may not be what is reflected on site.

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Important: Haircolor And Bleaches Contain Ingredients Which May Cause Allergic And/Or Other Types Of Reactions. A Skin Allergy Test Is Required 48 Hours Before Each Use Of A Haircolor Product. Bleaches Contain Persulfates. Bleaches And High-Lift Haircolor Shades Cannot Be Used On Relaxed Hair; For Other Haircolor Shades, Wait At Least 14 Days After Bleaching, Relaxing Or Perming Before Coloring. This Is A Safety Summary. Read All Product Labeling And Instructions Completely Prior To Use.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: 1055895: aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-aminophenol, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, erythorbic acid, p-phenylenediamine, 2- amino-3-hydroxypyridine, m-aminophenol, resorcinol, alpha-isomethyl ionone, eugenol, linalool, citronellol f.i.l. # d33282/2, color optimizing creme: 178914 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, care suprême® conditioner: 1087166 k: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, linalool, hexyl cinnamal, benzyl alcohol, chlorhexidine dihydrochloride, centrimonium chloride, butylphenyl methylpropional, limonene, alcohol denat, geraniol, amyl cinnamal, ppg-5-ceteth-20, benzyl benzoate, camelina sativa seed oil, oleth-10, citronellol, disodium cocoamphodipropionate, lecithin, phosphoric acid, tocopherol, ethylhexyl salicylate f.i.l. # d192716/1

Shipping details

Estimated ship dimensions: 6.3 inches length x 3.51 inches width x 2.52 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 1474 reviews
58% would recommend
232 recommendations
quality: 3.32 out of 5
value: 3.27 out of 5
effectiveness: 3.35 out of 5

9 1/2 L’Oréal Paris Superior Hair Color

5 out of 5 stars
Would recommend
Erin - 20 days ago, Verified purchaser
9 1/2 ash light blonde L’Oréal Paris is a superior hair color. It is not harsh looking and the color blends really well.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Bad formula

1 out of 5 stars
Would not recommend
Chelle Leeds - 23 days ago, Verified purchaser
I don’t know what happened to this product during the pandemic. I have dark blonde hair and to cover the gray I use this shade. Both times I’ve tried it, it lightens my hair and leaves it sticky. The first time I thought it was a fluke, bad stick or something but when it happened the 2nd time, I was done. I’ve used this brand on every stage of my hair colors over the years but I’m done.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Superior Preference Fade-Defying Color + Shine System. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #24195211. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
21 guests found this review helpful. Did you?

It’s better than salon because I get the color I w

5 out of 5 stars
Jo98 - 24 days ago
originally posted on lorealparisusa.com
I love how easy your 6A Superior Preference is to use and colors my gray hairs. I’m 69 and people don’t know my age.
1 reply from ccc team - 23 days ago
Hi Jo98, That's what we like to hear! Thanks so much for sharing your experience with us! We really appreciate your feedback!
Did you find this review helpful?

No Damage

5 out of 5 stars
Would recommend
ATS - 1 month ago, Verified purchaser
This dye isn’t damaging to my hair and gives me a beautiful color. Love it.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Turned my hair grey

1 out of 5 stars
Would not recommend
May - 1 month ago
My hair was bleach blonde (done professionally) and after a couple months I decided I wanted my brown back… so I chose the light brown and it’s turned my hair grey….. so I don’t recommend
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! We are so sorry to hear our L'Oreal Paris Superior Preference Fade-Defying Color + Shine System did not work as well for you. For recommendation on color, please call us anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #23849475.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Best color hair

5 out of 5 stars
Would recommend
Best Hair Color - 2 months ago, Verified purchaser
Easy to apply on my hair and it covers all my white roots and then all my hair ( Light Brown)
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
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DOES NOT COLOR AFRICAN AMERICA HAIR

1 out of 5 stars
Would not recommend
River Queen 107 - 2 months ago, Verified purchaser
I purchased 91/2NB to color my gray hair and blend with my bleached light blonde hair. FYI, I have natural hair 3C - 4A which was recently cut short (2nd big chop). This product bleached my gray hair white and did NOTHING for my other hair. L’Oréal color is terrible. This is the second time it’s products have performed at subpar on my hair. I followed the directions exactly. Never again!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so different. The Preference lightest natural blonde 9 1/2NB is made for use on natural light blonde to dark blonde hair. Always check the color cue on the side panel of the box. Find the Before color that looks the same as your natural hair color, then check the panel to the right showing what the color will look like on that hair. Since this is such a light blonde there is not enough pigment to show up well on white hair as coverage. For best results, select a color no more than 2 shades lighter than your natural hair color.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
3 guests found this review helpful. Did you?

It works

5 out of 5 stars
Would recommend
MomOf7 - 2 months ago, Verified purchaser
The color stays pretty well.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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Soft brown will turn hair black

1 out of 5 stars
Would not recommend
Peggy - 2 months ago, Verified purchaser
I had my hair bleached at a salon, after few months the contrast of the natural dark brown roots and the blond hair looked unpleasant to me. I made a very bad decision to color everything medium brown, and I thought how hard it could be. I don’t need to go to the salon. I got this box, and applied it according to the instruction, oh the smell of chemicals!!! I left it on the toots for 20min and on the blond hair for 5 minutes, guess what? My hair, dark brown root and the remaining blond part turned completely black, like really REALLY black. What is this garbage?
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Superior Preference Permanent Hair Color. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #23734674. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Loreal preference permanent hair color 9.5NB defective.

1 out of 5 stars
Would not recommend
JB - 2 months ago, Verified purchaser
I purchased 2 kits. The color bottle from one kit contained almost clear gel. When mixed with the activator it was almost white and did not mix to the correct consistency as expected. Thankfully I had another box to use. Both boxes were sealed when purchased.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there JB! We are disappointed to hear that you were not satisified with the Superior Preference in the shade 9,5NB Lightest Natural Blonde. We would like to speak with you directly, please call us at 1-833-856-7325, Monday - Friday 9:00 AM - 5:30 PM ET. We look foward to speaking with you and making this right.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
20 guests found this review helpful. Did you?

I love the 6R color!

4 out of 5 stars
Would recommend
poo butt - 2 months ago, Verified purchaser
I love the way the color turned out! my hair does not feel damaged (yet) and i got the color i desired! i used 6R and got a very beautiful auburn that i love. the only reason i didn’t give a 5 star review is because the smell is HORRIBLE, my eyes were watering and i was gagging. even with the fan on, this stuff reeks.
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

Waste

1 out of 5 stars
Would not recommend
Brb - 2 months ago
Did not work at all. Waste of time and money.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there brb! We are disappointed to hear that you were not satisified with the results you got when using our Superior Preference Permanent Hair Color. We would like to speak with you directly, please call us at 1-833-856-7325, Monday - Friday 9:00 AM - 5:30 PM ET. We look foward to speaking with you and making this right.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Great hair color

5 out of 5 stars
Would recommend
Marty - 2 months ago, Verified purchaser
I have been using this hair color for many years and it has always worked well. Excellent product!
value: 4 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
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Not a hit

1 out of 5 stars
Would not recommend
Michelle - 2 months ago
I’ve been dying my hair for (far too many) years and am extremely familiar with the box process. I bought the medium ash brown to darken my grown out blonde balayage and am really disappointed with how it turned out. As another reviewer noted, it was like I didn’t put dye in at all! I’ve gotten better results even with the $3 Revlon line.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Michelle! We are disappointed to hear about your expereince with the Superior Preference Permanent Hair Color. We wold like to speak with you directly. please call us at 1-833-856-7325 Monday - Friday 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
2 guests found this review helpful. Did you?

Hair Color L'Oreal Paris Lighest Golden Brown

4 out of 5 stars
Barbara - 2 months ago
originally posted on lorealparisusa.com
I have been having a problem with the Hair Color I recently purchased. The color is too dark, it is not the right shade and I know this for a fact because I've used this same color for years.....It is costly and very disappointing. Please HELP!!
1 reply from Consumer Care Center team - 2 months ago
Hi Barbara! We are sorry to hear about the color results being to dark with L'Oreal Paris Superior Preference. Please contact us directly so that we can better assist you @1-800-631-7358 M-F 9am to 5:30pm EST and use reference #23493913. Please have the product with you when calling.
1 guest found this review helpful. Did you?

Good product bad (new) fragrance

3 out of 5 stars
Would not recommend
KateyW - 2 months ago, Verified purchaser
New fragrance is horrible
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi KateyW- We are sorry to hear that you did not like the fragrance in the in the L'Oréal Paris Preference haircolor. Please be advised that the formula has not changed. When coloring the hair we always recommend being in a well ventilated area. So that we can properly assist you, we ask that you call us @1.800.631.7358 M-F 9am-5:30pm EST with reference # 23422639.
1 guest found this review helpful. Did you?

L’Oréal Preference

5 out of 5 stars
Carissa - 2 months ago, Verified purchaser
This is my favorite hair color!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Carissa! Thank you for sharing your favorite color with us. We are pleased to hear that L'Oreal Paris Superior Preference in Dark Soft Mahogany Brown is your go to hair color.
1 guest found this review helpful. Did you?

Did not work

1 out of 5 stars
Would not recommend
momofthree - 3 months ago, Verified purchaser
This product did not lift the dark color and left my roots a red, not the medium brown advertised.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi momofthree. We are very sorry to hear about your experience with our L'Oreal Paris Superior Preference Permanent Hair Color. We would love to learn more, and provide you with your best advice. Please give us a call at 833-856-7325 anytime Monday - Friday 9:00 AM - 5:30 PM ET and provide the reference #23411198 so we can further assist you! We look forward to speaking with you.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Not for grays

1 out of 5 stars
Would not recommend
Caramel latte - 3 months ago, Verified purchaser
Doesn't cover grays at all. I had to endure super nauseating fumes from this dye only to get zero gray coverage. I applied it on clean, product-free hair, and followed instructions. What a waste of money and time. I will never buy from this brand again. Their other (red box) line is the same way. No gray coverage even though it's advertised to work.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We appreciate you taking the time to share your feedback with our Superior Preference Fade-Defying Color. We are so sorry to hear that it did not meet your expectations. We understand how frustrating this can be. We will be sure to pass your comments along to the team as we are always looking for ways to improve. We hope you will continue to use our products with greater success in the future!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

HAVE YOU CHANGED THE FORMULA OR QUALITY CONTROL?

2 out of 5 stars
KMEE - 3 months ago
originally posted on lorealparisusa.com
For MANY years I have been using L'Oreal Superior Preference #9 (Natural Blond). I was always happy with the color; however, I often had to leave it on my hair longer than suggested to color the gray hair around my temples. The last time I used this product, I noticed that the mixed color (i.e., what came out of the bottle during application) was much darker than normal. I proceeded to color my hair and noted that when my hair was dried it seemed a bit more ashy than usual. Tonight, I tried to color my hair with #9 (recently purchased) and became alarmed when the gel became a red-brown color. The number on the Color Gel read: 9-70U000. That should mean that the correct color gel was in the box. Suffice it to say that I did not use the product because the color looked freakishly weird. Not sure what is going on here, but I store my hair color in a closed hall closet and our home is always air conditioned. WHAT IS GOING ON WITH MY FAVORITE HAIR COLR?????????
32 guests found this review helpful. Did you?

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