lands end
bath towels
| Size | Measurement |
|---|---|
| Washcloth | 13''x13'' |
| Hand Towel | 19''x30'' |
| Bath Towel | 30''x56'' |
| Bath Sheet | 36''x70'' |
All Sizes in Inches Unless Otherwise Stated
Sponsored
Lands' End Premium Supima Cotton Towel
$14.96 reg $19.95
Sale save $4.99 (25% off)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 92660663
UPC: 194743749156
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These towels are highly praised for their softness, absorbency, and beautiful colors, making them a perfect addition to any bathroom. Guests appreciate the luxurious feel and durability, often noting how well they hold up after multiple washes. Many have also enjoyed personalizing their towels with monograms, adding a special touch. While some guests experienced issues with color discrepancies and snags, the overall sentiment remains positive, highlighting the towels' quality and comfort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2517 reviews
0% would recommend
1 recommendations
4 out of 5 stars
12 December, 2025
originally posted on Lands' End
Nice but not as thick
These are made in India, not quite as thick as the last ones I bought made in Turkey. Ad copy says American grown Supima cotton, yet they are imported from India? Will see if they wash as well. Bought the Bering sea blue. Reviews say bath mats don’t match
2 out of 5 stars
11 December, 2025
originally posted on Lands' End
Not Absorbent
I am so disappointed in these hand towels. They are not absorbent, it feels like I am just pushing water around on my skin. They also take a very long time to dry, still damp hours after I use them. I looked for a long time before deciding on these, I chose them because they are the right color and have matching non-skid rugs and the reviews were generally good. Now I regret buying them, I'm really glad I didn't buy the bath towels as well.
5 out of 5 stars
29 November, 2025
originally posted on Lands' End
(no review title)
I purchased this towel set about 4 years ago, color (red) is still vibrant
4 out of 5 stars
10 November, 2025
originally posted on Lands' End
Great towels but bath mat does not match
These are great towels. Cushy and soft, absorbent, but don't take long to dry. I also bought the bath mats. If I were just reviewing the toast color it would be a 5. But I also bought the dark sand. The mat in dark sand is not the same color as the towels.
5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Like new after10 years’
I have the bath sheet towels and use them daily. They are 20 years old and color has not faded and they look like new. Now I am ordering as a gift.
5 out of 5 stars
26 September, 2025
originally posted on Lands' End
Nice Towels
I love Lands End towels, they are soft and wear well. But the colors coming and going are frustrating. I really wanted a whole set of these towels in Soft Sage, would have been perfect with my tile, but they were discontinued. The thyme color not only didn’t go with the tile but was a pretty strange color. I did keep it for a kitchen hand towel.
5 out of 5 stars
23 September, 2025
originally posted on Lands' End
Soft and long lasting
GREAT towels. I am preparing to retire so I am stocking up!
5 out of 5 stars
12 September, 2025
originally posted on Lands' End
Perfect towels in every way
I did not realize how sad my 10 year old bath towels were until these arrived! These towels are soft yet absorb water really well, hold up in the wash and retain their beautiful color. I purchased these on sale and I am glad that I did because I think that they are pricey at full price. I'll wait for a sale to buy more.
1 out of 5 stars
31 August, 2025
originally posted on Lands' End
Poor weave quality
Just received these towels. The weave is far too loose. The threads easily snag on everything. I do not pumice my callus skin nor file my finger nails. These rough surfaces catch and pull out the weave leaving a long loose threads.
5 out of 5 stars
7 August, 2025
originally posted on Lands' End
Great product
We have these wonderful towels. They are very absorbent and soft even after many washes.
5 out of 5 stars
25 July, 2025
originally posted on Lands' End
Great quality
Love these towels. I have 3 sets. These were extras.
5 out of 5 stars
20 July, 2025
originally posted on Lands' End
very good !
This is a very good towel , it is soft and very absorbent .Happy with this purchase.
5 out of 5 stars
21 June, 2025
originally posted on Lands' End
soft, absorbent and long-lasting.
Have several of these hand towels and they are the best hand towel we have ever used.
5 out of 5 stars
21 June, 2025
originally posted on Lands' End
Plush towels
This is the second batch of these towels I have bought. They are thick, soft and absorbent and seem plusher than other brands. Great sale prices!
3 out of 5 stars
15 June, 2025
originally posted on Lands' End
color different
I bought sets of Dusty Blue Supima towels and the color is much darker than pictured, the color is a stormy mid tone not the light color pictured. Quality looks good, but the 3 darker blues must be very dark.
5 out of 5 stars
29 May, 2025
originally posted on Lands' End
(no review title)
These towel from Land’s End are so soft and absorbent. I am going to buy a set for my daughter.
5 out of 5 stars
29 May, 2025
originally posted on Lands' End
Consistent Quality
I have been purchasing these towels for over 15 years, and have always been pleased with them. The price on them, however, has gotten so ridiculously high that I only purchase them when they are half off, and then I stock up.
2 out of 5 stars
16 May, 2025
originally posted on Lands' End
Color not as shown. But the quality is good
The quality of the towel is good. I’ve bought LE towels for years. The problem is in the color. While it looked like the gray I bought before, it was darker and more like a blue color than gray. Disappointed that they don’t match bathroom colors or the other towels I bought before.
4 out of 5 stars
13 April, 2025
originally posted on Lands' End
Shale Gray More Blue
Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
1 out of 5 stars
10 April, 2025
originally posted on Lands' End
Color does not match!!!
I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.