Lateral Thinking for Every Day - by Paul Sloane

About the Book

Harness the power of lateral thinking to develop powerful reasoning techniques, challenge assumptions and help you creatively find unexpected solutions to daily problems.

Book Synopsis

Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way,

Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?

In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.

Review Quotes

"Paul Sloane has done it again. In his new book, he provides a number of simple frameworks and activities to build your teams' ability to think laterally, approach challenging problems in a new way and enhance their creativity."-- "Nick Skillicorn, Innovation Consultant and Speaker"

"Paul Sloane's very readable and entertaining presentation ably illustrates how you can use lateral thinking to benefit from changing perspectives and ideas in your home, social and business lives."-- "Dalim Basu, Chairman of London Branch at the British Computer Society"

"A comprehensive reset for your mind that will unlock your creative potential."-- "Jane Casey, Author of Maeve Kerrigan series"

"An enlightening read at a time when seeing the problem from multiple perspectives and finding creative solutions to move you forward has never been more important."-- "Tim Leney, Managing Director at TCC"

"Fascinating historic and current examples of lateral thinking."-- "Ian Gander, Managing Director, Gemini Data Loggers"

"From outrageous ideas to weird combinations, Paul Sloane's unique approach to problem solving will revolutionise the way you think. Laterally the best book I've read this year."-- "Sam Kelly, Chief Marketing Officer, AKQA"

"Lateral thinking is imperative for business leaders who need to unlock creativity and innovation. This book gives you a fresh perspective to help you survive in these challenging times."-- "Moira Clark, Professor of Strategic Marketing at Henley Business School"

"This is the ultimate inspirational guide to lateral thinking, and a treasure trove for anyone interested in great stories about how taking a different perspective can grow yourself or your business - and having fun doing it."-- "Peter Hovstadius, Former Chief Scientific Officer at Novartis Nordic RegionC"

"Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life."-- "Brian McBride, President of the Confederation of British Industry"

"What a great read - highly entertaining and informative, packed with stories of real innovators and so many practical techniques."-- "Ralph Varcoe, Chief Growth Officer, Connexin"

About the Author

Paul Sloane is an experienced speaker, course leader and facilitator, based in Surrey, UK. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the bestselling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.