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LEGO Super Mario Game Boy Building Sets for Adults, Ages 18+ 72046 - 2 of 4LEGO Super Mario Game Boy Building Sets for Adults, Ages 18+ 72046 - 3 of 4LEGO Super Mario Game Boy Building Sets for Adults, Ages 18+ 72046 - 4 of 4
LEGO Super Mario Game Boy Building Sets for Adults, Ages 18+ 72046 - 1 of 4

LEGO Super Mario Game Boy Building Sets for Adults, Ages 18+ 72046

$59.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • BUILD AN ICON – Build the ultimate retro gaming display with the LEGO Game Boy (72046) model kit for adults ages 18 and up
  • RELIVE THE EXCITEMENT – Remember powering up your Game Boy for the first time? Experience the thrill again with this authentic of the handheld gaming sensation
  • DISCOVER AUTHENTIC DETAILS – The instantly-recognizable Game Boy features classic button layout, contrast dial, and interchangeable Game Pak and lenticular screens
  • RETRO ROOM DECOR – Display this buildable model kit on any flat surface in your home or office as an eye-catching centerpiece that celebrates your love of LEGO and Game Boy
  • GIFT FOR MEN & WOMEN – This unique DIY Building kit for adults is sure to thrill retro gaming fans, Nintendo collectors, and pop culture enthusiasts who remember their first Game Boy
  • RELIVE YOUR CHILDHOOD MEMORIES– LEGO Nintendo collectible sets for adults (each sold separately) are great for unwinding as you build solo or with friends
  • DIMENSIONS – This 421-piece buildable model measures over 5 in. (13 cm) high, 11.5 in. (30 cm) wide and 1 in. (3 cm) deep

Description

Remember powering up your Game Boy for the first time? The LEGO Game Boy (72046) building set for adults helps Nintendo fans ages 18 and up relive the magic of that moment with LEGO bricks. A fantastic gift for fans of Nintendo video games, the collectible set features a near 1:1 scale brick-built replica of the original Game Boy handheld game system from Nintendo. Press the +Control Pad, A and B Buttons, and SELECT and START, just like on the real system. As you build, explore other iconic Game Boy details, including the contrast adjustment and volume dial and the Game Pak slot. Customize your display with interchangeable, brick-built The Legend of Zelda: Link's Awakening or Super Mario Land Game Boy Game Paks and corresponding lenticular screens (or a Nintendo start screen). Place your creation on the buildable display stand for the ultimate piece of retro-inspired home or office gaming decor. Build solo or with friends using the step-by-step instructions or by accessing the LEGO Builder app. Set contains 421 pieces.
Number of Pieces: 421
Suggested Age: 18 Years and Up
Model #: 72046
Educational Focus: Gross Motor Skills, Creativity, Fine Motor Skills, Sensory Development, Creative Thinking
Theme: Video Games
Includes: Toy Building Components
Material: Plastic
Battery: No Battery Used
Street Date: October 1, 2025
TCIN: 94152768
UPC: 673419405751
Item Number (DPCI): 204-00-5184
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.76 inches length x 7.52 inches width x 13.94 inches height
Estimated ship weight: 1.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does it have any stickers or is it all printed pieces?

submitted by Ozzie - 5 months ago
  • A: There are 2 stickers for the cartridge labels. The rest are pre-printed on the bricks.

    submitted bychewzilla - 5 months ago
  • A: I literally bought the set today it has 2 stickers for game pak covers

    submitted bySam - 4 months ago
  • A: All pieces are printed except for the covers of the game cartridges, which are used with stickers

    submitted bySam - 4 months ago
  • A: The LEGO® Super Mario™ Game Boy™ set comes with printed pieces only! - Sien, LEGO® Customer Service

    submitted byLEGO Customer Service - 5 months ago
    Brand expert

Q: Why does it say 18 and up

submitted by Emmi - 4 months ago
  • A: Hello! This LEGO® model building kit is intended for adult builders, but the age range is simply a guideline. You know your builder best! - John, LEGO® Customer Service

    submitted byLEGO Customer Service - 4 months ago
    Brand expert
  • A: if you think you or the person you're getting it for is capable of not choking on small pieces, following very detailed directions and being interested in creating a non-functioning replica of a system they have probably never played then go for it. This isn't sarcasm this is sincerity, I know plenty of under 18s who would be on either side of this line particularly when it comes to a system they have no personal memories of. 

    submitted bysigma - 1 month ago
  • A: Because it is a display piece not meant for playing purposes.

    submitted byMelle The One - 24 days ago

Q: Does it actually work?

submitted by Lars - 5 months ago
  • A: If you mean the bricks go together, yes. If you mean if it is a functional gameboy, the answer is no, although third parties have been working on kits so you can add the functionality.

    submitted byLJ - 3 months ago
  • A: It's a 1:1 scale brick-built replica of the original Game Boy handheld game system from Nintendo. You can customise your display with interchangeable, brick-built The Legend of Zelda™: Link's Awakening or Super Mario Land™ Game Boy™ Game Packs and lenticular screens, plus a Nintendo® start screen!

    submitted byLEGO Customer Service - 5 months ago
    Brand expert

Q: Does this work electronically? Once its built its a game boy to play? Or its just as a centerpiece?

submitted by Cb - 2 months ago
  • A: The LEGO® Game Boy set 72046 is a non-functional display piece and does not work electronically. It is designed for display and nostalgia purposes, not for playing video games.

    submitted byLEGO Customer Service - 2 months ago
    Brand expert
  • A: as sent and built as instructed no, but if you look at other answers in this Q&A you will see that there are people working on a kit to add the functionality.

    submitted bysigma - 1 month ago

Q: Can you play games on it?

submitted by Perla - 6 months ago
  • A: You can not play games on it

    submitted bySam - 4 months ago
  • A: No, you cannot play games on set 72046. While it closely resembles a classic Game Boy, it doesn’t include any electronic or interactive features.

    submitted byLEGO Customer Service - 6 months ago
    Brand expert

Q: Can the games be played?

submitted by Jim - 6 months ago
  • A: No you can't play games on it

    submitted bySam - 4 months ago
  • A: The set is meant to inspire memories of classic video games with this near 1:1 scale replica model of the original Game Boy™ handheld game system from Nintendo®. - Elizabeth, LEGO® Customer Service

    submitted byLEGO Customer Service - 6 months ago
    Brand expert

Q: How long does it take to built

submitted by Aliie - 1 month ago
  • A: It will vary depending on the builder's experience and skill level. - Priv, LEGO® Customer Service

    submitted byLEGO Customer Service - 1 month ago
    Brand expert

Q: Does this actually power on? Is it then also playable like a Gameboy?

submitted by TheGG - 6 months ago
  • A: It doesn’t power on or play games like a real Game Boy but it’s a fantastic build that plays straight to your nostalgia! A true display piece for any fan.

    submitted byLEGO Customer Service - 6 months ago
    Brand expert

Q: How is $59 pricing justified for only plastic parts and NO GAME SYSTEM? (Description allures buyers with wording like "power up ... experience the thrill again" and pic of a fake power screen)

submitted by Mary wondered - 1 month ago

Q: Why do you use the phrase "experience the thrill again" in your description if it DOES NOT PLAY?

submitted by Mary wondered - 1 month ago

Additional product information and recommendations

4.7 out of 5 stars with 337 reviews
broad age appeal: 4.6 out of 5
ease of use: 4.76 out of 5
length of play: 4.6 out of 5
quality: 4.98 out of 5
value: 4.66 out of 5
87% would recommend
49 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase

(no review title)

My dad love this for Christmas
Jonah
broad age appeal: 2 out of 5
ease of use: 5 out of 5
length of play: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
19 January, 2026
originally posted on LEGO
Image

Perfect LEGO product

This is the perfect LEGO product, for three reasons. First, it is a really fun build with all kinds of interesting techniques. Second, it is sizable enough for nice display but doesn't take over your entire room. Third, the price is very reasonable, especially given so many printed pieces and the licensing fee. This is a terrific set, and highly recommended. To all those reading this from LEGO: please give us more of these types of sets!!
GleefulInfernox024
Did you find this review helpful?
5 out of 5 stars
17 January, 2026
originally posted on LEGO
Image

Clever

This set was very clever and is so near perfect to the original gameboy with moving parts
BamBambuildingman75
Did you find this review helpful?
5 out of 5 stars
16 January, 2026
originally posted on LEGO
Image

Incredibly Fun Build. Authentic look and feel

This may be my favorite Lego set of all time.. not just for the nostalgia, but for the build experience. I haven't had this much fun building a set in ages. Everything comes together in a tight and accurately designed manner. I LOVE the screenprinted pieces and, I rarely say this, LOVE the fact that the only stickers included are for the cartridges.. which is absolutely authentic to the real thing. Kudos to the designers and to Nintendo for making this happen. An absolute love letter to Game Boy fans. I felt like it was Christmas morning in 1989 again.
Jimbo
Did you find this review helpful?
5 out of 5 stars
11 January, 2026
originally posted on LEGO
Image

Great model

The Lego game boy is an incredible accurate model of the late 80s Nintendo handheld device that changed our childhood. It is an incredible model with lots of impressive building techniques. An overall 10/10, a must have Lego set.
abaspyros
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase

(no review title)

I like how it really looks like a gameboy and you can change the screen and the game.
Brittnee
broad age appeal: 5 out of 5
ease of use: 5 out of 5
length of play: 3 out of 5
quality: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on LEGO
Image

What a great set

It's a fairly straightforward build but still cool to see how it all comes together. Loved the attention to detail and little nostalgia moments. The buttons being tactile, especially the power button, and the cartridges being able to click in made for a lovely surprise.
NicestBrightCar
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase

(no review title)

very fun to build, I already have tons of LEGOS and this one was nice. Took about an hour and a half, and it's a nice lego for being cheaper than most LEGOS!
Alanis
broad age appeal: 5 out of 5
ease of use: 5 out of 5
length of play: 4 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on LEGO
Image

Good set!

Stays together nicely, and looks like the real thing!
LieutenantCrankyWolf101
Did you find this review helpful?
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Image

Game Boy is one of the best LEGO sets.

[This review was collected as part of a promotion.] Game Boy is one of the best LEGO sets. It’s a near replica of the original gameboy. The way the control pad and buttons were designed to function was genius. It’s a fun little build and nostalgic.
kendral93_8744
Did you find this review helpful?
4 out of 5 stars
5 January, 2026
originally posted on LEGO
Image

Gameboy

I really enjoyed the build. Espeically for the fact this only has two easy stickers to put on the set. I enjoy that it mimics one of the gameboys from my time growing up as a kid. The best part I enjoy is the realistic buttons on the front and the fact you can remove the game part from the back. The only part I wish was that this set was cheaper as I don't think sets that mimic real life items should be priced near their counterpart.
DuchessMythicalDuck103
Did you find this review helpful?
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Image

Good Lego toy!

[This review was collected as part of a promotion.] Great present for my 14 yr old! He loved putting it together. Think it is best for ages 8 and up. I would definitely recommend to anyone who has a kid that likes legos!
alleycat6677_1979
Did you find this review helpful?
5 out of 5 stars
4 January, 2026Verified purchase

(no review title)

Great buy!
Karen
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on LEGO
Image

Perfect set!

I received this set as a part of a Christmas gift from a coworker. I love this set. It’s very realistic! All the switches, buttons, and dials actually move. I love the game screens (Nintendo, Super Mario, & Zelda) and the game cartridges. Also, the gameboy and game cartridges are all the same size as the actual devices from the past. How cool! I hope a Gameboy Color LEGO set will also be made. I has a light green one that I loved. So nostalgic. I really enjoyed building this set.
QueenHumorousBasket103
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase

Nostalgia at it's finest!

Such an awesome nostalgic set. Bought for my 12 year old nephew, arrived right on time.
mwoltz
broad age appeal: 5 out of 5
ease of use: 5 out of 5
length of play: 4 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase

(no review title)

This is a great gift for any occasion or even for yourself.
Janet
broad age appeal: 5 out of 5
ease of use: 5 out of 5
length of play: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on LEGO
Image

Cool Set

I have over 30 sets and this is probably my favorite at the moment. Whether you’re a 90’s kid or not, this is a very cool set!
CreatorChirpyPenguin102
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on influenster.com
Image

Legos and Game Boy! What a combination!

[This review was collected as part of a promotion.] My 6 year old son and I built it in a couple of hours. The instructions to assemble are well defined and the picture of each step makes it even easier. The Lego pieces are also sturdy and don't come off easily.
danishm1_8764
Did you find this review helpful?
5 out of 5 stars
30 December, 2025
originally posted on LEGO
Image

Amazing set and experience

I really loved this nostalgia! This set is simply amazing and beautiful!
LadyFlatulentTurtle100
Did you find this review helpful?
5 out of 5 stars
30 December, 2025
originally posted on LEGO
Image

So much nostalgia!

Awesome fun building this, bringing back early 90s gaming vibes!
Pearcie27
1 guest found this review helpful. Did you?

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