Lilliput Land - by Rama Bijapurkar (Hardcover)

About the Book

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption. Consumer India is ripe and waiting.

Book Synopsis

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-- each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Review Quotes

The many shades of aspiration ― from the utilitarian to the romantic, Lilliput Land, by Rama Bijapurkar, provides fascinating insights into India's consumption story ― HINDU BUSINESS LINE

About the Author

Researcher, academic, independent director on several Indian boards, and author of books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognized thought leader on market strategy and consumer behaviour, a keen commentator on social and cultural change in India, and a familiar face in boardrooms of India Inc. and related social and research organizations.