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Living Proof Women's Full Thickening Hair Blow Dry Cream - 3.7 fl oz - Ulta Beauty
$34.00 ($9.19/fluid ounce)
In Stock
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About this item
Highlights
- Delivers 30% thicker-looking hair*
- Creates fuller-looking, denser-feeling hair with style longevity that lasts all day
- Smooths hair and adds shine
- Provides lightweight conditioning
- Leaves hair more manageable and with more movement
- Heat protection up to 450°F/232°C
- *Versus untreated
Description
Living Proof's Full Thickening Blow-Dry Cream is a high tech, lightweight styling cream with heat protection that delivers 30% thicker-looking hair that lasts all-day.
Hair Type: Normal, Fine
Product Form: Cream
Beauty Purpose: Thickening, Volumizing
Net weight: 3.7 Ounces
TCIN: 94279334
UPC: 840216934221
Item Number (DPCI): 342-03-7774
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.41 inches length x 2.07 inches width x 5.28 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Living Proof Full Thickening Blow Dry Cream is a standout product for guests seeking volume and body in their hair. Many guests appreciate its lightweight formula that adds thickness without weighing hair down or leaving it greasy. It also provides heat protection, making it ideal for blow-drying. While some guests experienced mixed results, the overall consensus highlights its ability to enhance hair texture and manageability, making it a valuable addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 118 reviews
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
This stuff is Fantastic!
I have fine, soft, straight hair. This stuff is magic to give you volume. I use it close to my scalp when my hair is damp.
4 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
Adds Fullness
It's a good product if used lightly. Don't use a lot or it can get heavy. Definitely adds some oomph with a blow dryer but for me doesn't really last into the next day. But almost nothing does as my hair is baby fine. I use this when I'm going out and want my hair to look a little extra. For that it works.
5 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com
This stuff really works!
Best hair thickner out there. I've been using it for last 5 yrs.
5 out of 5 stars
10 July, 2025
originally posted on http://www.ulta.com
Perfect for fine hair
I have very fine hair and this doesn't weigh it down or make it sticky (a rare find for me). It gives weightless volume and keeps my hair soft. I have repurchased it probably 5 times and really love this product!
3 out of 5 stars
16 June, 2025
originally posted on http://www.ulta.com
Would not buy again
This product was too heavy for my hair. After blow drying my hair was flat.
5 out of 5 stars
3 June, 2025
originally posted on http://www.ulta.com
My go to blow dry cream for voluminous hair!
Love this thickening cream! I have very fine hair wavy hair and use this when I am blowing out my hair. Does not weigh my hair down and gives me the most beautiful volume. A little goes a long way and I only apply this on my ends. Too much product will leave your hair feeling greasy.
5 out of 5 stars
18 March, 2025
originally posted on http://www.ulta.com
LOVE
My hair is long, straight, and lifeless. I absolutely love this product. It gives my hair shine, body, and life. Even 24 hours later... It was still working beautifully. Highly recommend. Bring some life back to that limp boring hair.
3 out of 5 stars
15 March, 2025
originally posted on http://www.ulta.com
Feels too heavy, leaves my hair feeling too sticky
I have fine colored asian hair with psoriasis. I think this product might feel too heavy for my hair no matter how little I use. I don't like how it feels sticky even after blowdrying and how my hair gets more tangled throughout the day whenever I use this. It does hold a good blowout curl, though.
4 out of 5 stars
28 February, 2025
originally posted on http://www.ulta.com
Love
I was actually surprised at how full this made my hair. It also appeared thicker. I will definitely buy again.
1 out of 5 stars
21 December, 2024
originally posted on http://www.ulta.com
It didn't work out for my hair!!!
I tried out the product the other day and was very unhappy with the results!!!! It did nothing for me!! My hair didn't turn out the way I had hoped it would. My hair felt dried out and looked like it was dried out. It wasn't beneficial at all. I will just stick to my old product..
2 out of 5 stars
19 September, 2024
originally posted on livingproof.com
Changed Formula is Not Good
I have used and loved the thickening cream for over 10 years. The new formula just does not work as well. My hair looks greasier and separates more mark show more scalp instead of looking fuller as it always did before. Really sad as it was a great product before.
4 out of 5 stars
20 May, 2024
originally posted on http://www.ulta.com
.I would buy this product again. This is my second bottle.
The product is great. This is my second bottle. However, I wish it was not soo expensive. Maybe occasionally it could be put on sale.
2 out of 5 stars
1 April, 2024
originally posted on livingproof.com
Terrible update
I loved the previous version of this product. Please change it back. This update makes my hair feel like straw.
1 out of 5 stars
3 March, 2024
originally posted on livingproof.com
Dislike this product
I am very dissatisfied with this product. After the blow dry, my hair feels sticky. It hasn’t improved the second day. It is definitely not lightweight as advertised. I can’t stand the feeling of running my hands through my hair. The ends look like straw, which has never been a problem before. I’m going to have to throw away a full bottle.
1 out of 5 stars
24 November, 2023
originally posted on http://www.ulta.com
Horrible
Too thick and does not make volume the way the sales lady said
1 out of 5 stars
21 September, 2023
originally posted on http://www.ulta.com
girl don't waste your money pls (like actually)
Ok so I have FINE STRAIGHT HAIR and I usually use the OUAI volume spray and it works sooo good but they were out so I tried this since I wanted to before. Used it once and it literally did nothing... like actually nothing. I returned it.
2 out of 5 stars
16 August, 2023
originally posted on http://www.ulta.com
Not for my hair
I seem to be one of the only reviewers that actually paid for this product. I love Living Proof products so I was very hopeful that this would help with my very fine hair that I am losing due to partial alopecia. Using the smallest amounts, my hair felt sticky and when I was drying my hair it would get tangled and then break or fall out completely. For someone trying to save their hair, this unfortunately doesn't work for me. I'm hoping I can return it.
5 out of 5 stars
11 July, 2023
originally posted on http://www.ulta.com
Surprisingly lives up to the hype
This product really does give my hair volume, just like it says. I'm pleasantly surprised. I have a hard time finding products to give my straight, fine, limp hair body. And this product delivers.
4 out of 5 stars
11 July, 2023
originally posted on http://www.ulta.com
Small but smoothing
I've tried this cream a few times now in my 2-week trial and I found I could tell a difference in my hair when I used it. I typically let my hair air dry and it tends to be a bit frizzy, but when I use this cream my hair is noticeably smoother. It is a bit small given the price but then again I don't use a huge amount each time I use it. I guess I'll see when I finish if I'll repurchase. Gifted by Living Proof but all opinions are my own
3 out of 5 stars
29 June, 2023
originally posted on http://www.ulta.com
It's okay
I have thin hair and unfortunately didn't see much difference. My hair did get really tangled. It didn't leave my hair greasy and the scent was not overpowering. Complimentary from livingproof for my honest review.