Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 2 of 4MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 3 of 4MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 4 of 4
MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 1 of 4

MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin

$53.00 ($15.68/fluid ounce)

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Fades the look of stretch marks
  • Promotes a smoother looking belly
  • Clinically proven to decrease the look of stretch marks.
  • Clinically proven to promote smoother-looking belly skin.
  • Clinically proven to decrease the look of belly skin roughness.
  • *Based on a 56-day clinical trial with 28 participants.

Description

MAËLYS B-FLAT Belly Firming Cream is clinically proven to fade the look of stretch marks and target the look of loose skin on the belly. It's crafted with invigorating Brazilian Peppertree extract to smooth the look of fatty skin & Bentonite, an oil-absorbing clay, to help visibly improve skin tone.

Key Ingredients:
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing
- Avocado Extract, hydrating Shea Butter, and oil-absorbing
- Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.

How To Use:
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.


Scent: Scented
Suggested Age: 18 Years and Up
Health Facts: Made Without Parabens
Product Form: Cream
Beauty Purpose: Moisturizing
Recommended Skin Type: Combination
Features: Dermatologist Recommended
TCIN: 91377182
UPC: 7290017683782
Item Number (DPCI): 342-01-8659
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), hydrogenated polyisobutene, glycerin, c12-15 alkyl benzoate, stearyl alcohol, caprylic/capric triglyceride, acrylates copolymer, cetyl alcohol, dimethicone, squalane, butyrospermum parkii (shea) butter, theobroma cacao (cocoa) seed butter, tocopheryl acetate, sodium hyaluronate, bentonite, propylene glycol, butylene glycol, bisabolol, paullinia cupana (guarana) fruit extract, schinus terebinthifolius seed extract, persea gratissima (avocado) fruit extract, triticum vulgare (wheat) germ oil, ethylhexylglycerin, ceteareth 20, phenoxyethanol, vanillyl butyl ether, chlorphenesin, sodium hydroxide, sodium carbonate, fragrance (parfum), geraniol, hexyl cinnamal, linalool, yellow 6 (ci 15985), yellow 5 (ci 19140), red 33 (ci 17200).

Allergens & Warnings:

CAUTIONS: Product intended for cosmetic purposes only and according to the use instructions. Do not use this product if there is a known sensitivity to any of the ingredients. Do not swallow or ingest. Avoid contact with eyes. In case of such contact, rinse well with water. Keep away from children. Keep away from direct heat and sunlight. Store in a cool and dry place. Not recommended for use among pregnant women. Not a weight loss product. Not medicine.

Shipping details

Estimated ship dimensions: 2.69 inches length x 2.89 inches width x 7.66 inches height
Estimated ship weight: 0.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests are saying

This product has garnered mixed feedback from guests, with many praising its effectiveness in firming the stomach and reducing the appearance of stretch marks. While some guests experienced a warming sensation that they found reassuring, others reported discomfort and skin reactions. Overall, it seems to work best with consistent use, and many guests are optimistic about the results after a few weeks. The pleasant scent and texture also received positive remarks, making it a popular choice for those looking to improve their skin's appearance post-pregnancy.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 9110 reviews
    50% would recommend
    8 recommendations
    4 out of 5 stars
    18 July, 2026
    originally posted on http://www.ulta.com
    Image

    Excellent

    My experience with my mommy overhang was very small. I didn't feel like I needed a tummy tuck, so I decided to try these products instead. I've been using them consistently for three weeks, and they've helped firm up my stomach area. I started with the Body Whip, which gave me good results, and now I'm using B-Flat and have seen even more improvement. My pregnancy overhang is now gone. Keep in mind that everyone's body is different, so if your overhang is more significant, your results may vary.
    Nonny
    Did you find this review helpful?
    1 out of 5 stars
    7 July, 2026
    originally posted on http://www.ulta.com
    Image

    Does Not Work

    Unfortunately, this product does not work for me. I have been using it for over a month & it does not work!!!
    Kate
    Did you find this review helpful?
    1 out of 5 stars
    19 June, 2026
    originally posted on http://www.ulta.com
    Image

    Disappointed was highly anticipating this

    As a new customer, I was very excited to try this product. I am a mom of three with some stretch and some loose skin that I was hoping to use this product and find some results and I was unable to predict disappointed as I paid a good amount of money.
    Vanessa
    Did you find this review helpful?
    1 out of 5 stars
    17 June, 2026
    originally posted on http://www.ulta.com
    Image

    Nope not for me

    This stuff burns and when you try to stop the burning it hurts more.
    Zoie
    Did you find this review helpful?
    1 out of 5 stars
    12 June, 2026
    originally posted on http://www.ulta.com
    Image

    Be prepared for overwhelming fragrance and burning

    Similar to other Maelys products, the scent is so strong it is unbearable. It smells like cheap "lady of the night" or "female adult entertainer." Also, the burning makes me feel like I am getting sick.
    Caitlin
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on http://www.ulta.com
    Image

    Belly cream

    I bought this product to help me out on tightening my stomach after having a baby. I have one used it for a week so still waiting for the results.
    April
    Did you find this review helpful?
    1 out of 5 stars
    10 April, 2026
    originally posted on http://www.ulta.com
    Image

    Awful burning & skin irritation!!! Do not use!!!

    Doesnt work and burnedm my skin!!! Stay away. There should be a warning on the bottle. Its toxic!!
    Steph
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 April, 2026Verified purchase

    Not even worth $1

    Does not work please don’t waste your money like I did.
    Brooke
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on http://www.ulta.com
    Image

    It works!!

    Made my belly more firm
    Sherri
    Did you find this review helpful?
    1 out of 5 stars
    3 April, 2026
    originally posted on http://www.ulta.com
    Image

    BURNS/ITCHES

    not sure if it works, but im not sticking around to find out. tried it for the 1st time tonight and my stomach is burning so bad and its so itchy. ill be returning this product ASAP. I definitely dont recommend for that reason alone
    connie
    Did you find this review helpful?
    4 out of 5 stars
    1 April, 2026
    originally posted on http://www.ulta.com
    Image

    Not bad

    Bought it when it was 50% off. Reading the comments, i was iffy on trying it. I applied it to dry skin. No bad burning, just a little tingling. I will give an update after a month since today is just day 1 of using it.
    KT
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again!

    I really like the results after using this for only a week! It does have a burning sensation, but not intolerable. I am seeing results and will continue to use!
    Kathy
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
    Image

    I will not be buying this product anymore

    I will not be buying B Flat anytime in the near future. I'm extremely disappointed in the way they changed the ingredients. I've been using B Flat for many years with great results, but in the last 6 months I've noticed it just isn't the same anymore.
    Janet
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
    Image

    Not sure yet

    The cream is thinner than I expected. Gets VERY warm, I wouldn't say tingly, more like you have a heat pad on you. Gets a little itchy as well. To early still to tell if it will work on tightening, don't really see any results as of yet.
    Wendy
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on http://www.ulta.com
    Image

    So far so good

    I will update this review in a few months, but so far, this cream is awesome
    Dina
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on http://www.ulta.com
    Image

    Absolutely yes

    Love it, my belly says thank you
    Luvinia
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    Actually works

    I bought this on a whim cause it was 50% off and the reviews looked great honestly. I have a little bit of loose skin that I got after giving birth 13 years ago that just will not go away. Ive only used this at night for maybe 5 days and holy crap my stomach already looks better. Again, my tummy isnt that bad but i have some wrinkling around my belly button and a tiny but of loose skin under it but its already starting to look really good. Idk if you have a lot what it would do, but this genuinely works. Id buy it full price. I cant wait to see after a month what itd look like.
    Kim
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    Does nothing

    save your money and use a regular moisturizer. Product does nothing lasting.
    Tibucky
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    Will buy again!

    It actually works!
    Manny
    Did you find this review helpful?
    2 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
    Image

    i broke out in hives

    nothing against the quality of the product but i wanted to warn you. i used this and i broke out in hives. i immediately went and washed it off . it didnt help. it burned and itched so bad, i wanted to scrub my skin off.
    suzan
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms