MAELYS B-Flex Lift and Firm Arm Cream - 3.38 fl oz - Ulta Beauty: Moisturizing, Floral Scent, Mature Skin
$52.00 ($15.38/fluid ounce)
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Guests are saying
This product has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its pleasant scent, smooth texture, and the warming sensation it provides during application. Guests have reported visible improvements in skin firmness and tone, particularly in the arms, after consistent use. However, some guests experienced irritation and found the packaging less than ideal. Overall, it seems to be a promising addition to a self-care routine for those looking to enhance skin appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2897 reviews
0% would recommend
2 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2026Verified purchase
Bad product!
Do not buy! The product came expired from 2025 and it smelled like chemicals. $52 wasted
5 out of 5 stars
8 July, 2026
originally posted on http://www.ulta.com

It's actually working!
I've tried multiple Maelys products and starting to see a ton of improvement with my skin. Other products have been a waste of money and even though these products are pricey, they are actually working so it's worth it.
4 out of 5 stars
24 June, 2026
originally posted on http://www.ulta.com

Yes I would buy this again.
My skin looks a little firmer with using my first bottle daily.
5 out of 5 stars
23 June, 2026
originally posted on https://www.maelyscosmetics.com/

One of my favs from this brand!!!
I love this sooooo MUCH!!! I can't wait for the restock!! I noticed a difference within three days 😊✨
5 out of 5 stars
13 June, 2026
originally posted on https://www.maelyscosmetics.com/

Amazing arms
I got it with the Try before your buy promotion and let me tell you . . this is amazing!! I wouldn't wear tanks or short sleeves because I hated my wrinkley skin. . After a few uses I noticed a difference and now on my second bottle. . back to wearing tank tops and short sleeves. . i only wish I had taken a before picture to show you the amazing results!! So glad I found this product!!
5 out of 5 stars
13 June, 2026
originally posted on https://www.maelyscosmetics.com/

Very effective tightening cream
I'm in my mid-60s, and even though I exercise and am toned, there is slack in my arms, mostly in the front and back of the armpits. I love showing off my toned arms, but lately I've been avoiding sleeveless because of that. I discovered B-FLEX at ULTA and tried it. I am surprised that it actually works - the flob tightened after a couple of days of applying. Magic in a bottle? Yes, it delivers a warming sensation after application, and it is proportional to the amount applied. It is not odorless but the cream has a pleasant smell. I will have this cream handy.
1 out of 5 stars
12 June, 2026
originally posted on http://www.ulta.com

Hotter than a toasted marshmallow at summer camp! Yikes!
I don't know if this stuff actually works because the heat of it is so unbearable; I've stopped using it. Right out of the shower use is a BIG NO NO, and the pain will help you remember to never do that again. However, to give it the benefit of the doubt, I tried it again with dry skin and no shower time to enlarge my pores, and it still burned like rubbing chili peppers in my eyes. And once you rub that stuff in, it's there. There's no washing it off. That just makes it burn worse! Maybe I'm over-sensitive to whatever is in it, but this is a big miss for me and a total waste of money and time.
1 out of 5 stars
11 June, 2026Verified purchase
Expired product received
Just received mine today in the mail and it’s expired.
5 out of 5 stars
30 May, 2026
originally posted on https://www.maelyscosmetics.com/

Wonderful Product
I really like this. Feels great going on and has a pleasant scent.
5 out of 5 stars
30 May, 2026
originally posted on https://www.maelyscosmetics.com/

Best Lift & Firm Arm Cream EVER!
If you need a lift in your arms and firm your arm flaps up, this is the best product I've used and have seen great results! The application is super easy and I put if on every night before bed. It doesn't leave a color after rubbing it in. My decision to use this awesome product, is A+++++! Don't hesitate, run get yourself the B-FLEX Lift & Firm Arm Cream and see the difference!
5 out of 5 stars
22 May, 2026
originally posted on https://www.maelyscosmetics.com/

I look younger!
I love the product great smell, and it works amazingly took 10 years off my age of my neck
4 out of 5 stars
1 May, 2026
originally posted on https://www.maelyscosmetics.com/

It did help
It did help
5 out of 5 stars
28 April, 2026
originally posted on http://www.ulta.com

I love it!!!
This product is the real deal. After the first application I could see a difference.
5 out of 5 stars
28 April, 2026
originally posted on https://www.maelyscosmetics.com/

Love it!
Seeing a difference 2 weeks in. This stuff is amazing!
5 out of 5 stars
25 April, 2026
originally posted on http://www.ulta.com

I will buy again,
Absolutely love this product. Truly lives up to the hype.
5 out of 5 stars
25 April, 2026
originally posted on https://www.maelyscosmetics.com/

I Love THIS PRODUCT! IT
I Love THIS PRODUCT! IT smells so good, glides across you skin & after 1 1/2 months, my upper arms are getting smaller and tighter! I ha V e faith in this new routine I've begun & confident that using Flex is going to allow me to wear short sleeves and even sleeveless tops again which I haven't been able to do for over 20 years! Thank you for ALL your clinically researched and are using organic products the REALLY DO WHAT DESCRIPTION STATES!!THANK YOU 😊!Penny Sue 4/24/26
5 out of 5 stars
21 April, 2026
originally posted on https://www.maelyscosmetics.com/

My fries recommended this arm
My fries recommended this arm cream. It really works!! I was disgusted with my crepey skin on my arms and now feel as though it isn't noticeable. Will buy again!
5 out of 5 stars
13 April, 2026
originally posted on https://www.maelyscosmetics.com/

Seeing results after 2 weeks
Seeing results after 2 weeks
5 out of 5 stars
11 April, 2026
originally posted on https://www.maelyscosmetics.com/

Amazing
I have just started using this product. And i'm seeing mild results , i'm hoping within the next few weeks to see more
5 out of 5 stars
5 April, 2026
originally posted on https://www.maelyscosmetics.com/

It works!
Yes, it does help. Not magic, but after 2wks i can see a difference in my arms!! Yes