New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Image

Boo! Get last-minute Halloween essentials fast

Boo! Get last-minute Halloween essentials fast

Boo! Get last-minute
Halloween essentials fast

It’s easy with order pickup. Start your Halloween order.

It’s easy with order pickup. Start your Halloween order.

It’s easy with order pickup. Start your Halloween order.

Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 2 of 4Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 3 of 4Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 4 of 4
Comfort Devotion Your Lift Underwire Bra, Convertible Straps - 1 of 4

Comfort Devotion Your Lift Underwire Bra, Convertible Straps

$22.99 reg $48.00
Sale 
save $25.01 (52% off)
size38d
colorevening blush
  • black/evening blush
  • evening blush
  • sandshell

In Stock

Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • SUPPORT YOU NEED - Your Lift comfy shaping cups are designed to provide a natural lift.
  • SURPRISINGLY SOFT - Our brushed microfiber fabric provides all-day comfort, no matter what your day brings.
  • SO SMOOTH - Smoothing two-ply sides and backs make for a smooth silhouette under clothes.
  • CUSTOMIZE YOUR FIT & STYLE - Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility.
  • ROMANTIC WEDDING BRA - A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option.
  • COLD WATER WASH - We recommend hand washing this women's bra in cold water to reduce energy consumption

Sponsored

About this item

Fit & style

  • SUPPORT YOU NEED - Your Lift comfy shaping cups are designed to provide a natural lift.
  • SURPRISINGLY SOFT - Our brushed microfiber fabric provides all-day comfort, no matter what your day brings.
  • SO SMOOTH - Smoothing two-ply sides and backs make for a smooth silhouette under clothes.
  • CUSTOMIZE YOUR FIT & STYLE - Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility.
  • ROMANTIC WEDDING BRA - A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option.
  • COLD WATER WASH - We recommend hand washing this women's bra in cold water to reduce energy consumption
AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it's so comfortable you'll want to wear it every day. Our experts designed this underwire bra with Your Lift™ technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Medium Lift Push Up
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001293356
UPC: 196062008471
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Guests also viewed

Discover more options

Related Categories

Guests are saying

This bra has garnered mixed feedback from guests, with many praising its comfort and support while others express concerns about fit and padding. Guests appreciate the soft materials and elegant design, making it suitable for various occasions. However, issues with underwire discomfort and sizing inconsistencies have been noted. Overall, it offers a blend of style and comfort, appealing to those seeking a reliable everyday bra.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 238 reviews
    0% would recommend
    3 recommendations
    3 out of 5 stars
    6 August, 2025
    originally posted on Maidenform
    Image

    Would've been a great bra, had potential.

    Disappointed. Did not run true to size due to the material in the back being a high percentage stretch, the pattern pieces should have been cut to accommodate that level of stretch. Its too stretchy/flimsy to be supportive. I put it on the tightest hook and it still is much too loose and unsupportive. Ive tried to stay a maidenform girly, but the last few years there's always one reason or another why their bras have gone down hill. Ive switched brands and bought this bra in hopes that their standards have raised. If it wasnt for the back, it would be a great bra.
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 August, 2025Verified purchase

    Avoid

    Thought this would be perfect but alas not so. Strap around the bust is s loose. The entire bra comes off when unreach for anything. Awful, don't buy
    ASM
    Did you find this review helpful?
    3 out of 5 stars
    28 June, 2025
    originally posted on Maidenform
    Image

    THIS IS A PUSH UP BRA

    I guess that "your lift" is the way maidenform says PUSH-UP. I definitely would not have purchased if I'd known. This bra probably increases cup size x2-3 sizes. HUGE and fake looking. Also the band is incredibly large/loose even on the tightest clasps.
    QUQUQU
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2025
    originally posted on Maidenform
    Image

    Comfort & Super

    Super comfortable and supportive. I only buy Maidenform bras because of their quality and comfort
    Christal B
    Did you find this review helpful?
    1 out of 5 stars
    26 June, 2025
    originally posted on Maidenform
    Image

    Too Much Peek-a-boo for me.

    I did not like how this shaped the chest. The padded area on the bottom comes right below where it needs to be for modesty coverage purposes, forcing things to poke out. Not attractive at all!
    LBFashionDiva
    Did you find this review helpful?
    4 out of 5 stars
    24 June, 2025
    originally posted on Maidenform
    Image

    Front is great, back no so much

    This bra is very comfortable and I love the lift it gives me. But the band is very loose-fitting and not as snug as other styles in the same size. I actually double checked the size after trying it on thinking I ordered the wrong band size. Ladies, order a smaller size
    Meg79
    Did you find this review helpful?
    2 out of 5 stars
    5 June, 2025
    originally posted on Maidenform
    Image

    Uncomfortable

    There is no support with this bra on the sides. The cups outweigh the weight of the super thin and flimsy fabric that holds it together. So it's constantly falling forward creating a . I spend my entire day adjusting my bra. I have purchased from Maidenform in the past and have been satisfied. My mistake was actually doing this online. This was a bad choice.
    Boob Gap
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2025Verified purchase

    Not comfortable

    It's pretty, but uncomfortable and not practical. The padding is too thick, and the back and shoulder straps are so thin. Wearing it is uncomfortable. I had to return it.
    Mama4E
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 May, 2025
    originally posted on Maidenform
    Image

    My Go-to bra

    I like the little bit of extra padding and lift that this bra provides. It's my go-to!
    DMosley
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2025Verified purchase

    convertible bra

    The bra needs thicker straps. If bra is going to hold heavy padded cups, the straps should be in proportion to the cups.
    Consumer
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 April, 2025
    originally posted on Maidenform
    Image

    Great bra size down

    I really love this bra. It’s super comfortable. The only thing is that it is very stretchy on the band so you might want a size down.
    Charlotte in nyc
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2025
    originally posted on Maidenform
    Image

    Love it!

    This is the most comfortable bra I have ever worn! It is a soft material yet provides support. It is feminine and comes in beautiful colors. I highly recommend it.
    Jolen
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2025
    originally posted on Maidenform
    Image

    (no review title)

    Fits just right not all breast & body fit. The same try at your liking and fitting hope this helps
    Shy Girl
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2025
    originally posted on Maidenform
    Image

    Fabulous bra

    This is probably the best bra I have ever worn! The fit is perfect and it’s so comfortable. Lovely design with the added lace. Maidenform has really done it with this bra! I am anxious to try the t shirt bra next! I am confident that I will love it. Thank you Maidenform!
    Marianne Vogt
    Did you find this review helpful?
    3 out of 5 stars
    15 April, 2025
    originally posted on Maidenform
    Image

    Too large

    This bra runs very large. Even on the last hooks, it was just too large to wear. For years I bought this bra # and loved the fit. It was changed. Not sure a smaller band size would do it.
    JEOD
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2025
    originally posted on Maidenform
    Image

    Ouch

    I bought this and the underwire sticks into my underarm area. Too painful to wear. Is there something similar without the underwire?
    Too old for this
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 March, 2025
    originally posted on Maidenform
    Image

    Cups too large for size 36A

    I really wanted to like this bra, but the fit was awful. I ordered 36A bras, but they do not fit…the cups are huge for an A size as they gap open and it’s an all around terrible fit. I even bought bra insets, but that didn’t fix the problem. Would not buy again or recommend.
    Slim
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 February, 2025
    originally posted on Maidenform
    Image

    Padding Alert

    This bra has a massive amount of padding. Don't buy your regular size, definitely buy up. Aside from that the material and design seems nice.
    Syd V
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 February, 2025
    originally posted on Maidenform
    Image

    Very close to the old comfort devotion

    This is very similar to the old comfort devotion bras, slightly different. Still very comfortable and fit my barely B breasts. Since I’m on the smaller side of a B, I must have the extra padding to balance me out. I normally need a 40, but this fits a little looser than the old model so I got 38 instead.
    MelissaG
    Did you find this review helpful?
    2 out of 5 stars
    1 February, 2025
    originally posted on Maidenform
    Image

    Sometimes change is not good!

    Nothing like the former Maidenform Devotion bra. Very disappointing and back it goes.
    Vanny
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy