New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Push Up & In Underwire Push-Up Bra - 2 of 4Push Up & In Underwire Push-Up Bra - 3 of 4Push Up & In Underwire Push-Up Bra - 4 of 4
Push Up & In Underwire Push-Up Bra - 1 of 4

Push Up & In Underwire Push-Up Bra

$22.99 reg $48.00
Sale 
save $25.01 (52% off)
size36a
colorwhite/rose gold
  • black w/gentle peach lace
  • white/rose gold

Out of Stock

Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • MAXIMUM LIFT - Our most uplifting style that pushes both up and in for head-turning cleavage.
  • UNDERWIRE SUPPORT - Push-up technology is engineered to make the most of every curve.
  • TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
  • SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.

Sponsored

About this item

Fit & style

  • MAXIMUM LIFT - Our most uplifting style that pushes both up and in for head-turning cleavage.
  • UNDERWIRE SUPPORT - Push-up technology is engineered to make the most of every curve.
  • TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
  • SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
THE LIFT YOU DESIRE Amplify your assets with our most uplifting underwire bra that pushes both up and in for red-carpet-worthy cleavage. This Love the Lift push-up bra is brilliantly engineered to celebrate every curve and contour - all while creating a flattering look. Its plunging demi front will enhance even the most revealing neckline. You'll be delighted with the range of colors and styles, some with lace-accented cups, others with smooth cups and lace trim at the sides. Straps that convert from traditional straight to crisscross wear give you more versatility. This push-up demi bra is available in sizes 32A to 40D, so you're sure to find your perfect fit. MAXIMUM LIFT - Our most uplifting style that pushes both up and in for head-turning cleavage. UNDERWIRE SUPPORT - Push-up technology is engineered to make the most of every curve. TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross. PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size : A ; band size: 32

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Lightly Lined Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001293419
UPC: 196062448222
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Guests also viewed

Discover more options

Related Categories

Guests are saying

This bra has garnered positive feedback for its comfort, fit, and flattering design, making it a favorite among guests. Many appreciate its ability to provide lift and support, especially for those who have experienced changes in their bodies. The variety of colors and styles adds to its appeal, although some guests have noted sizing inconsistencies. Overall, it is a well-loved choice for everyday wear and special occasions alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 764 reviews
    5 out of 5 stars
    13 October, 2025
    originally posted on Maidenform
    Image

    SEXY

    Love my bra's. Very pretty and extremely comfortable
    Lusciouslu
    Did you find this review helpful?
    2 out of 5 stars
    2 September, 2025
    originally posted on Maidenform
    Image

    Way tighter than anticipated

    The size was way smaller than it should have been, even with an extender this was way too tight. I'm talking like three or more sizes too tight. I ordered another push up style bra in the same size and it fits perfectly. The cup lift was perfect, though.
    KBrant
    Did you find this review helpful?
    4 out of 5 stars
    13 July, 2025
    originally posted on Maidenform
    Image

    Great Bra need more sizes

    I love this bra push in push-up. But I need it in a 42 and you guys don’t make a 42.
    Shirley A
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2025
    originally posted on Maidenform
    Image

    Finally found the bra for me!

    After I lost weight I lost a lot of breast volume. This is the only bra that makes me look as full as I did before. I went from buying 3 to owning 9 now! And they’re cute, which is a Bonus!
    Allison Y
    Did you find this review helpful?
    1 out of 5 stars
    14 June, 2025
    originally posted on One Hanes Place
    Image

    Sized way too short in band.

    Should have listened to the reviews. Ordered size 38D the band was over three inches short. Awaiting return.
    Amylee
    Did you find this review helpful?
    2 out of 5 stars
    27 May, 2025
    originally posted on Maidenform
    Image

    Lovely Bra, But No Quality Control with Cuts

    I ordered three Maidenform bras in two colors, all the identical size and style. They are lovely bras. However, I question whether Maidenform has any quality control. All three bras fit differently! For example, one side is higher than the other on one bra and it pokes my armpit. The cups on one bra are also discernibly smaller than the other two bras. Moreover, when I measured the length of each bra once out of the package, all three were different and one significantly so…. I will not be ordering again online from Maidenform, as a result. Note: Per online verification, Maidenform bras are made in four different Asian countries. Were my bras made in three different locales? Makes one wonder.
    Jani A
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2025
    originally posted on Maidenform
    Image

    Great fit.

    I bought 3 of these 6 months ago and am ordering 3 more to replace my aging stock. Fits nice and evens me out post nursing changes in my breasts.
    Suny
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2025
    originally posted on One Hanes Place
    Image

    It fits well

    This bra was everything I was looking for. Thank you Maidenform!!
    Earthmom
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2025
    originally posted on Maidenform
    Image

    Sizing

    They run super small
    Mejustme
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2025
    originally posted on Maidenform
    Image

    38b Maiden form Push-up bra

    Very comfortable, doesn’t rise up. Fits well.
    Mandy O
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2025
    originally posted on Maidenform
    Image

    perfect for cross dressing

    I love. How it fits.I love how it feels.I love this
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 January, 2025
    originally posted on Maidenform
    Image

    Great bra

    Good fit, very comfy!
    PW13
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2025
    originally posted on One Hanes Place
    Image

    Push up and in bra

    This is a very comfortable bra that puts my gorls back where they used to be.
    Michelle 374
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    22 December, 2024
    originally posted on Maidenform
    Image

    Comfortable perfect fit

    Comfortable perfect fit
    Janiesal
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2024
    originally posted on Maidenform
    Image

    My favorite bra going on 5 years!

    I love this bra! Comfort, fit and lift are excellent! I’ve been wearing it for years now and I hope Maidenform never stops making this style. My only suggestion is that Maidenform make more solid colors without the lace option as they are great t-shirt bras!
    Kkjoy
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2024
    originally posted on Maidenform
    Image

    Quality, fit and suggestion to eliminate lace.

    The quality of the bra is excellent. I do take off the lace to give a smother look under my shirts and blouses, but bought this because it fits the best compared to others. The extra strap above the cups bring the cups in closer for my smaller size making a better fit.
    Patty M
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2024
    originally posted on Maidenform
    Image

    Gets the job done

    My favorite push up bra. My complaint is I wish they sold solid colors/texture for extra comfort.
    Dellsy
    Did you find this review helpful?
    5 out of 5 stars
    5 August, 2024
    originally posted on Maidenform
    Image

    Excellent Experience!

    Maidenform is the only brand I'll purchase -- they know what they're doing! Beautiful bra, sexy fit...yummy!
    Red2
    Did you find this review helpful?
    5 out of 5 stars
    26 July, 2024
    originally posted on Maidenform
    Image

    Flattering and supportive!

    Very flattering and supportive for moms after 4 kids! Comfortable as well. This is the only bra I buy now
    MomOf4
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 June, 2024
    originally posted on Maidenform
    Image

    Uplifting Spirit

    Husband loves the clevage
    CMRC
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy