Make Your Own Lane - (Work in Progress) by Laurent Simon

About the Book

Your go-to guide for thinking and solving problems creatively at work.

Book Synopsis

When you're starting out, it's easy to feel boxed in by rules, expectations and other people's ideas, but creativity gives you a way through.

Make Your Own Lane is your guide to thinking differently at work so you can solve problems, stand out and shape your own path. Whether you're brainstorming in a team or stuck on a tricky task, you'll learn how to unlock ideas, challenge assumptions and turn original thinking into action.

With Make Your Own Lane, you'll boost your creativity, approach problems with confidence and bring new thinking to whatever comes next, because in a world of automation, AI and disruption, it's never been more important to think creatively and for yourself.

About the Author

Laurent Simon is chief creative officer at BMB Agency, a creative branding agency who are committed to unexpected ideas that solve problems. Over the course of his career, he's won over 400 awards for both creativity and effectiveness. From 2020 to 2022, he was named a Top 20 Creative Leader in the UK. He has been involved with John Lewis Christmas adverts, been an executive creative director at the BBC and contributed to his company winning Agency of the Year on multiple occasions. He is based in London, UK.