Market-Led Growth - by Felix Danczak (Paperback)

About the Book

Tired growth playbooks are failing -- Market-Led Growth reveals a bold new operating model built for the AI era, helping you sense market shifts in real time, adapt faster than competitors, and turn strategy into a living, breathing system for continuous growth.

From the Back Cover

The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.

Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild--fast.

This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market--not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era--not just survives it--this is your operating manual.

About the Author

Felix Danczak is a SaaS executive and go-to-market strategist who has led growth, marketing, and M&A at startups and public companies. He writes on AI, GTM transformation, and strategic agility.