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Marketing Channel Management - by Russell W McCalley (Hardcover)

Marketing Channel Management - by  Russell W McCalley (Hardcover) - 1 of 1
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About this item

Highlights

  • This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.
  • About the Author: RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University.
  • 288 Pages
  • Business + Money Management, Marketing

Description



About the Book




This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http: //www.greenwood.com/mccalley).



Book Synopsis



This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http: //www.greenwood.com/mccalley)



About the Author



RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.
Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .69 Inches (D)
Weight: 1.27 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Marketing
Genre: Business + Money Management
Number of Pages: 288
Publisher: Praeger
Theme: Multilevel
Format: Hardcover
Author: Russell W McCalley
Language: English
Street Date: August 28, 1996
TCIN: 93891538
UPC: 9780275954390
Item Number (DPCI): 247-10-6674
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.69 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 1.27 pounds
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