Marketing in the Emerging Markets of Latin America - by M Marinov (Paperback)
$54.99 when purchased online
Target Online store #3991
About this item
Highlights
- Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America.
- About the Author: FERNANDO ROBLES George Washington University, USA
- 191 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.Review Quotes
'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing
About the Author
FERNANDO ROBLES George Washington University, USADimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .48 Inches (D)
Weight: .59 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 191
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Palgrave MacMillan
Theme: General
Format: Paperback
Author: M Marinov
Language: English
Street Date: October 28, 2005
TCIN: 1005550136
UPC: 9781349524372
Item Number (DPCI): 247-32-8707
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.48 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.59 pounds
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