$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
- Infused with avocado oil & hyaluronic acid
Description
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.3 out of 5 stars with 402 reviews
Drying
1 out of 5 stars
Kj - 15 days ago
originally posted on http://www.ulta.com

I've used this brand before and had high hopes for this product, but unfortunately, it left my hair feeling somewhat stripped, which is quite the opposite of what was advertised. I think there may be some improvements needed in the formulation to better align with its claims.
Excellent Shampoo!
5 out of 5 stars
Magpie66 - 19 days ago
originally posted on http://www.ulta.com

Lathers up nicely and smells amazing, hair is soft and shiny, no grease.
The best!!
5 out of 5 stars
Sarah - 1 month ago
originally posted on http://www.ulta.com

I searched long and hard for a shampoo I liked. I came across this one and it was love at first wash. It smells so good too. My friend commented on how healthy my hair looked after using this shampoo! I definitely recommend it 👏🏻
.
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

Also use the Matrix conditioner and also Monday's leave in conditioner and leave in and sleep
Would buy this product again
5 out of 5 stars
Whitney - 2 months ago
originally posted on http://www.ulta.com

Smells great and leaves my hair feeling so soft!
Really smells good…
5 out of 5 stars
Brenda - 2 months ago
originally posted on http://www.ulta.com

Leaves my hair smooth and soft
Best Shampoo I've used!
5 out of 5 stars
Bella - 2 months ago
originally posted on http://www.ulta.com

As a girl with thick 4A/B hair who has tried countless hydrating products, this shampoo is amazing! Normally after shampooing, my hair feels dry and gets all tangled, not with this! & it was my first time ever using it. Followed by the Food for Soft conditioner- detangling took me only 3 minutes, my curls came back to life and when straightening my hair it came out super soft and shiney. Highly reccomend this product!
Best Shampoo I've used!
5 out of 5 stars
Bella - 2 months ago
originally posted on http://www.ulta.com

As a girl with thick 4A/B hair who has tried countless hydrating products, this shampoo is amazing! Normally after shampooing, my hair feels dry and gets all tangled, not with this! & it was my first time ever using it. Followed by the Food for Soft conditioner- detangling took me only 3 minutes, my curls came back to life and when straightening my hair it came out super soft and shiney. Highly reccomend this product!
Dry frizzy
1 out of 5 stars
Lizzz - 2 months ago
originally posted on http://www.ulta.com

Made my hair feel like straw took about two weeks it to go back to my normal texture . Made my hair Dry frizzy unmanageable . Now
Amazing
5 out of 5 stars
Emily - 2 months ago
originally posted on http://www.ulta.com

Love the food for soft shampoo and conditioner duo. Lasts me 4-5 months and the packaging allows me to get every last drop out of the bottles. Makes my hair shiny and soft! Smells really good too
I would repurchase!
5 out of 5 stars
Mary Alice - 2 months ago
originally posted on http://www.ulta.com

This product did a great job of fixing my dry damaged hair!
This is my go to for soft hair all day
5 out of 5 stars
Yonya - 2 months ago
originally posted on http://www.ulta.com

I just moved to Texas from Colorado and my hair was going crazy with all the humidity. This came recommended and now I can't live without it.
smells weird
3 out of 5 stars
Katie - 2 months ago
originally posted on http://www.ulta.com

The smell of this shampoo and the conditioner is not my favorite. I had gotten the hair mask a month ago and that smells amazing and I thought the shampoo would smell the same but it doesn't. It makes my hair soft but at the same time tangled. I'll finish the bottles I bought but I wouldn't purchase again.
I have bought this item several times
5 out of 5 stars
Tammy - 2 months ago
originally posted on http://www.ulta.com

I have very dry damaged hair. My beautician used it on me and I've been buying it ever since.
Soft hair
4 out of 5 stars
Em - 2 months ago
originally posted on http://www.ulta.com

I will say my hair does feel softer. Ive only used it once, and I am satisfied with it. Im only deducting a point because the reviews made me think this would smell amazing and that was not my experience. Smells like baby powder in a not good way.
Terrible delivery
1 out of 5 stars
Angela - 2 months ago
originally posted on http://www.ulta.com

product came damaged, very disappointing it spilled all over the box it came in and the came broke off which is irreplaceable. For the amount I am paying, I expect more care to be put in the packaging at the very least. I would hope to be compensated for this tragedy.
Great shampoo!
5 out of 5 stars
Sam - 3 months ago
originally posted on http://www.ulta.com

Smells amazing makes my hair feel so soft, hints the name!
Hairloss!!
2 out of 5 stars
Jules - 3 months ago
originally posted on http://www.ulta.com

I really wanted to like this shampoo because of the reviews and i enjoyed the scent while using. Unfortunately only in 2-3WEEKS i experienced major hairloss!! :( ( I have low porosity, fine wavy hair) also dryness and besides the hairloss this jusy caused my hair to lose curl and become brassy/lifeless :/ i wouldn't recommend.
Hair loss !
2 out of 5 stars
Jules - 3 months ago
originally posted on http://www.ulta.com

I really wanted to like this shampoo because of reviews and the smell :( but unfortunately this caused me major hairloss!! I have fine, wavy, low porosity hair and experience dryness and this just caused my hair to feel weighed down and brassy, i wouldn't recommend.
Low protein shampoo
5 out of 5 stars
Jill - 3 months ago
originally posted on http://www.ulta.com

I was recommended this by my hair stylist after I fried my hair and started piling on products. I use this, the conditioner, and the leave-in. My hair is so much healthier now! Definitely recommend.