$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
- Infused with avocado oil & hyaluronic acid
Description
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the shampoo sulfate free and good for colored hair
submitted by T - 1 month ago
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4.3 out of 5 stars with 411 reviews
Absolutely amazing!
5 out of 5 stars
Sisi - 10 days ago
originally posted on http://www.ulta.com

Just started using this shampoo(and conditioner) and I'm in love! Not only does it control the frizz/shine but its also color safe and makes my hair feel extremely soft! 10/10 would recommend this product. If you havent tried it already, you should!
Too Soft
2 out of 5 stars
Iowagirl - 27 days ago
originally posted on http://www.ulta.com

I guess the hint was in the name lol. My fine, colored, 2a wavy hair was feeling dry so I thought i would try something more hydrating. However, this (in combo with the conditioner) made my hair way too soft and unmanageable. I'm sure it has its place, but not if uour hair is fine and medium density.
After 2 weeks major hair loss
1 out of 5 stars
Linda - 1 month ago
originally posted on http://www.ulta.com

At first I loved it and after two weeks, my hair waa falling out in the shower and when I combed hair. Stopped using it and my haie stopped falling out. It was parabens and sulfates
too scented
2 out of 5 stars
Erica - 1 month ago
originally posted on http://www.ulta.com

although the shampoo wasn't bad itself it's heavily scented, and it's frustrating that almost every brand has heavily scented products
Amazing product.
5 out of 5 stars
- 1 month ago
originally posted on http://www.ulta.com

Amazing product
Love this Shampoo
5 out of 5 stars
Tiffani - 1 month ago
originally posted on http://www.ulta.com

I absolutely Live this shampoo!! It makes your hair So soft and the smell is absolutely yummy!!
This product is wonderful!
5 out of 5 stars
Mimi - 2 months ago
originally posted on http://www.ulta.com

The smell, the smell, the smell! It's wonderful and this shampoo makes your hair so soft. I now bought it for my daughter. Buy it! You'll love it!
My new favorite
5 out of 5 stars
Jo - 2 months ago
originally posted on http://www.ulta.com

I started using this and the conditioner a few weeks ago and I am obsessed! I noticed a difference in the way my hair look and felt after the first use. It smells good and my hair is so soft and healthy looking. I haven't used any shampoo or conditioner I like as much as I do these.
I absolutely love this shampoo and conditioner! Smells delic
5 out of 5 stars
Marina - 2 months ago
originally posted on http://www.ulta.com

Omg! This shampoo and conditioner is the best, it leaves my hair smelling like the salon. My hair is soft and healthy.
Drying
1 out of 5 stars
Kj - 2 months ago
originally posted on http://www.ulta.com

I've used this brand before and had high hopes for this product, but unfortunately, it left my hair feeling somewhat stripped, which is quite the opposite of what was advertised. I think there may be some improvements needed in the formulation to better align with its claims.
Excellent Shampoo!
5 out of 5 stars
Magpie66 - 2 months ago
originally posted on http://www.ulta.com

Lathers up nicely and smells amazing, hair is soft and shiny, no grease.
The best!!
5 out of 5 stars
Sarah - 3 months ago
originally posted on http://www.ulta.com

I searched long and hard for a shampoo I liked. I came across this one and it was love at first wash. It smells so good too. My friend commented on how healthy my hair looked after using this shampoo! I definitely recommend it 👏🏻
.
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com

Also use the Matrix conditioner and also Monday's leave in conditioner and leave in and sleep
Would buy this product again
5 out of 5 stars
Whitney - 3 months ago
originally posted on http://www.ulta.com

Smells great and leaves my hair feeling so soft!
Really smells good…
5 out of 5 stars
Brenda - 3 months ago
originally posted on http://www.ulta.com

Leaves my hair smooth and soft
Best Shampoo I've used!
5 out of 5 stars
Bella - 4 months ago
originally posted on http://www.ulta.com

As a girl with thick 4A/B hair who has tried countless hydrating products, this shampoo is amazing! Normally after shampooing, my hair feels dry and gets all tangled, not with this! & it was my first time ever using it. Followed by the Food for Soft conditioner- detangling took me only 3 minutes, my curls came back to life and when straightening my hair it came out super soft and shiney. Highly reccomend this product!
Best Shampoo I've used!
5 out of 5 stars
Bella - 4 months ago
originally posted on http://www.ulta.com

As a girl with thick 4A/B hair who has tried countless hydrating products, this shampoo is amazing! Normally after shampooing, my hair feels dry and gets all tangled, not with this! & it was my first time ever using it. Followed by the Food for Soft conditioner- detangling took me only 3 minutes, my curls came back to life and when straightening my hair it came out super soft and shiney. Highly reccomend this product!
Dry frizzy
1 out of 5 stars
Lizzz - 4 months ago
originally posted on http://www.ulta.com

Made my hair feel like straw took about two weeks it to go back to my normal texture . Made my hair Dry frizzy unmanageable . Now
Amazing
5 out of 5 stars
Emily - 4 months ago
originally posted on http://www.ulta.com

Love the food for soft shampoo and conditioner duo. Lasts me 4-5 months and the packaging allows me to get every last drop out of the bottles. Makes my hair shiny and soft! Smells really good too
I would repurchase!
5 out of 5 stars
Mary Alice - 4 months ago
originally posted on http://www.ulta.com

This product did a great job of fixing my dry damaged hair!