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Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty
$15.00 ($1.49/fluid ounce) reg $21.00
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save $6.00 (29% off)In Stock
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About this item
Highlights
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
- Infused with avocado oil & hyaluronic acid
Description
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the shampoo sulfate free and good for colored hair
submitted by T - 4 months ago
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Guests are saying
This shampoo and conditioner duo has garnered attention for its ability to hydrate and soften hair while providing a pleasant scent. Many guests appreciate how it controls frizz and enhances shine, making hair feel healthy and manageable. However, some guests have reported issues with hair thinning and a strong fragrance that may not appeal to everyone. Overall, it is a popular choice for those seeking a moisturizing solution for their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 426 reviews
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
The best shampoo and conditioner leaves my 4b hair super soft
5 out of 5 stars
11 November, 2025
originally posted on http://www.ulta.com

Great for coarse curls!
My daughter uses this for her thick coarse curls. This Product is very hydrating and makes her curls soft and defined. We have tried many different products over the years and this product has been the best for my teenage daughter. It is on the pricey side but it is worth the price for the great results.
5 out of 5 stars
5 November, 2025
originally posted on http://www.ulta.com

Highly highly recommend!
I love this line! I have bleached platinum hair and live on a gravel road so my hair would get super dry. I've tried a lot of products but this is the only one I have found that can actually cleanse all the dirt and grime from being out on a farm without stripping my hair that leaves it moisturized until wash day. Love it!
5 out of 5 stars
21 October, 2025
originally posted on http://www.ulta.com

Best Shampoo and Conditioner!
I have wavy, sometimes frizzy, highlighted hair. It has been years since a shampoo and conditioner 'amazed' me. This is even better than Olaplex! This has tamed frizz and given me beautiful waves/curls. I will definitely buy again!
1 out of 5 stars
6 October, 2025
originally posted on http://www.ulta.com

Severe Hair Loss – Please Be Careful!
I purchased the Matrix Food for Soft Shampoo and Conditioner back in May, around the same time I started a new seizure medication. Within a week, I noticed significantly increased hair fallout. At first, I assumed it was related to the new medication. I tried everything — increased my hair vitamins, washed less frequently, conditioned more — but nothing helped. I was losing a walnut-sized ball of hair every shower, plus more while styling, when I typically only lose a pea-sized amount (my hair is shoulder-length). Despite this, I continued using the shampoo and conditioner because they did leave my hair soft and shiny. Fast forward six months: I'm still on the same medication, but I ran out of the Matrix products about three weeks ago. To my surprise, my hair fallout has gone back to normal, and I can already see so much new growth! I honestly can't believe I used this product for so long. My ponytail is now less than half as thick as it used to be. I truly hope it grows back — and I hope others read this before experiencing the same kind of hair loss. Please be cautious if you're considering trying this line.
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Love
Such an amazing shampoo it smells so good !!! It makes my hair really soft as well. Love it
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Matrix Hydrating Shampoo
I bought this shampoo after my hairdresser used it during my 2 previous haircuts. In addition to its hydrating quality it has a nice light scent. Recommend.
5 out of 5 stars
4 September, 2025
originally posted on http://www.ulta.com

Would but this product again
Awesome smell makes your hair full and no frizz
4 out of 5 stars
3 September, 2025
originally posted on http://www.ulta.com

works great.
The product works great, however I do not like the smell.
5 out of 5 stars
29 August, 2025
originally posted on http://www.ulta.com

I love it
So far, I love this combo. Its not to heavy but it is very hydrating.
1 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com

Hair loss with use
I've noticed my hair thining after use of this product. I've never had this issue before. Like other reviewers state, it happens when you brush your hair after using it (either in or out of shower, doesn't matter.). Disappointing because I LOVE matrix. I have more than 1/2 of my shampoo and conditioner liters left but i'll be throwing them away. (There's a reddit thread dedicated about this product causing hair loss.)
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com

I would buy again
My favorite
5 out of 5 stars
17 August, 2025
originally posted on http://www.ulta.com

Absolutely amazing!
Just started using this shampoo(and conditioner) and I'm in love! Not only does it control the frizz/shine but its also color safe and makes my hair feel extremely soft! 10/10 would recommend this product. If you havent tried it already, you should!
2 out of 5 stars
31 July, 2025
originally posted on http://www.ulta.com

Too Soft
I guess the hint was in the name lol. My fine, colored, 2a wavy hair was feeling dry so I thought i would try something more hydrating. However, this (in combo with the conditioner) made my hair way too soft and unmanageable. I'm sure it has its place, but not if uour hair is fine and medium density.
1 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com

After 2 weeks major hair loss
At first I loved it and after two weeks, my hair waa falling out in the shower and when I combed hair. Stopped using it and my haie stopped falling out. It was parabens and sulfates
2 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com

too scented
although the shampoo wasn't bad itself it's heavily scented, and it's frustrating that almost every brand has heavily scented products
5 out of 5 stars
15 July, 2025
originally posted on http://www.ulta.com

Amazing product.
Amazing product
5 out of 5 stars
15 July, 2025
originally posted on http://www.ulta.com

Love this Shampoo
I absolutely Live this shampoo!! It makes your hair So soft and the smell is absolutely yummy!!
5 out of 5 stars
9 July, 2025
originally posted on http://www.ulta.com

This product is wonderful!
The smell, the smell, the smell! It's wonderful and this shampoo makes your hair so soft. I now bought it for my daughter. Buy it! You'll love it!
5 out of 5 stars
5 July, 2025
originally posted on http://www.ulta.com

My new favorite
I started using this and the conditioner a few weeks ago and I am obsessed! I noticed a difference in the way my hair look and felt after the first use. It smells good and my hair is so soft and healthy looking. I haven't used any shampoo or conditioner I like as much as I do these.