$6.19 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Waterproof Brownish Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This waterproof volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water for Waterproof Makeup.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water for Waterproof Makeup.
Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Lightweight, Waterproof
TCIN: 12057830
UPC: 041554626988
Item Number (DPCI): 052-07-0249
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1835: petroleum distillates, pentaerythrityl hydrogenated rosinate, carnauba/carnauba wax/cire de carnauba, polyethylene, synthetic beeswax, disteardimonium hectorite, ceresin, ci 77713/magnesium carbonate, cera alba/beeswax/cire d'abeille, kaolin, aluminum stearate, silica, propylene carbonate, cetyl dimethicone methylparaben, butylparaben, propylparaben, tocopheryl acetate, triticum vulgare/wheat germ oil. [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide] f.i.l. d1601/3
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLYShipping details
Estimated ship dimensions: 5.53 inches length x 2.64 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6917 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.49 out of 5
quality: 3.49 out of 5
value: 3.68 out of 5
63% would recommend
260 recommendations
It's been around for years for a reason!
5 out of 5 stars
Thumbs up graphic, would recommend
Leesie1977 - 7 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
Can't go wrong with great lash!
The best, longest lashes and no clumps
5 out of 5 stars
Wk02 - 25 days ago
originally posted on Maybelline.ca
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
A great addition to your makeup products
4 out of 5 stars
Thumbs up graphic, would recommend
Samma77 - 2 months ago
Maybelline New York Great Lash mascara has been a go-to for me because it’s affordable and lasts a long time. It coats my lashes beautifully, giving them a nice lift and definition without clumping. I love how it enhances my dark features, making my eyes stand out effortlessly. The only drawback is that after a while, some residue tends to fall near my eyes, creating a bit of a raccoon-eye effect. You have to be careful when wiping it away so you don’t mess up the rest of your makeup. That said, it’s still a solid-performing mascara that delivers great results for the price. If you’re looking for a budget-friendly option that does the job well, this one’s worth trying!
The BEST
5 out of 5 stars
Mk70 - 2 months ago
originally posted on Maybelline.ca
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
Creates sky high lashes!!
5 out of 5 stars
Hannah B - 2 months ago
originally posted on Maybelline.ca
The only mascara I will ever use. I have used it for 15years and swear by it.
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
sassy1017 - 2 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
Love the color and it lasts
Stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Happy Shopper - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Been using for decades. Stays put unless you get something oily on it because it does remove with oil, therefore, it will also smudge with oil.
I really like this mascay
5 out of 5 stars
Conn - 3 months ago
originally posted on Maybelline.ca
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
Doesn't smudge!
5 out of 5 stars
Cher - 4 months ago
originally posted on Maybelline.ca
This is my all time favorite mascara. Lasts all day and doesn't smudge.
Dont bother
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosa - 4 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
It makes my lashes look darker but that’s about it. I would not recommend it. There are better options out there even for this price
1 reply from Maybelline Consumer Care team - 4 months ago
Hello Rosa, thank you for contacting us regarding the Maybelline Great Lash Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We invite you to browse our selection of other mascaras and hope you find one that better suits your needs.
Best brow product on the market
5 out of 5 stars
Kristinakins - 4 months ago
originally posted on Maybelline.ca
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Riley - 4 months ago, Verified purchaser
Worst thing ever made lash loss and made lashes fall down more than lift up after 15 mins my lashes looked normal again! Hate this product
multi use mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
paola - 4 months ago
love this clear mascara!! i use it as a primer before applying my regular black mascara and its great to not overly dry your lashes, making them less easy to break. I also use it as a brow gel, it works really well for shaping them easily. I prefer this clear mascara over a brow gel because it isn’t sticky.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Jane - 5 months ago
I disliked the product because it was WAY to liquidity and it literally does nothing for your lashes. ( I bought the product a few months ago so I don’t know if they changed the product)
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Jane, we appreciate you sharing your experience with the Maybelline Great Lash Mascara. We're sorry it wasn't what you hoped for. We're always working to improve our products, so your feedback is really helpful.
Disappointed
1 out of 5 stars
ELiza25 - 5 months ago
originally posted on maybelline.com
Very disappointed with the recent purchase of great lash waterproof mascara. It washes right off. Appears to be filled with ‘washable’ mascara in the container labeled ‘waterproof’, or the ingredient to make it waterproof has been decreased in order to save money.
1 reply from Consumer Care Center team - 4 months ago
Hello! We are sorry to hear about the experience you had with Great Lash Big Washable Mascara. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Did it change?
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 6 months ago
- Eye color: Green
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
I have bought this for years and opened a new bottle this past week. One use landed me in the ER. did something change? My eyes swelled shut and my checks swelled up as well. Bummer to spend Thanksgiving in the ER getting steroids 💀
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there. We are sorry to hear about the experience you had with your recent mascara purchase. We would like to speak with you directly about it. Please give us a call@ 800-944-0730 9 AM to 5:30 PM ET M – F for assistance. It would be helpful if you could have the product available when you call.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
dgirl5 - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Acne
- Eye color: Brown
Currently waiting at the minute clinic so hopefully they can prescribe me something for what this mascara did to my eyes. I have swollen red bumps on my eyelid and under my eye. I used to use this mascara a few years ago but had to trash it!!
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there. We are sorry to hear about the experience you had with Maybelline Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Allergic reaction!!!
1 out of 5 stars
Puffy Eyed Gal - 6 months ago
originally posted on maybelline.com
allergic reaction: red puffy and itchy eyes. I've never had such a horrible reaction from this mascara. It became painful and swollen after only a few hours after application after opening a brand new package after buying it 2 days prior.
1 reply from Consumer Care Center team - 6 months ago
Hello! We are sorry to hear about the experience you had with Great Lash Big®. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38136902. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Favorite
4 out of 5 stars
Thumbs up graphic, would recommend
Rylee Wimpey - 6 months ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
My all time favorite mascara. Waterproof makes my curls stay up all day. Very easy to remove with waterproof oil. Only downside is the brown looks a lot like the black so it’s hard to tell a difference.
Can’t believe no one told me about this
5 out of 5 stars
Milky104 - 7 months ago
originally posted on maybelline.com
I can’t believe it’s taken me 45 years of wearing makeup to find this! Have had years of panda eyes due to my long straight lashes. Just can’t get it off now 🤣