Sponsored
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Triclosan-Free, Noncomedogenic, Contains Micellar Water, Phthalate-Free, Mineral Oil-Free, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Light Tones
Skin Undertone: Neutral
Cosmetic Coverage: Medium
Product Form: Liquid
Skin Tone: Light
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Very Dry, Normal, Mature, Dry, Oily, Sensitive, Acne-Prone
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521051
UPC: 041554259254
Item Number (DPCI): 052-07-0280
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g852364 6, aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], f.i.l. t280697/1
Shipping details
Estimated ship dimensions: 5.71 inches length x 1.8 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, Virgin Islands, U.S., United States Minor Outlying Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, APO/FPO, Alaska
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I wear Sephora Gel Serum Concealer in #09 Sablé . What would be the corresponding color in Maybelline Instant Age Rewind Concealer? I can't wait to try it! Thank you
submitted by Azee - 7 months ago
A: Hi there! Thank you for your interest in our Instant Age Rewind Eraser Treatment Concealer. We recommend using shade 50 Neutralizer. We invite you to view this on our direct website using the Virtual Try On feature!
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: hi team - I wear nars creamy radiant in vanilla, which shade of this product would you recommend? it's described by the brand as very light with a neutral undertone. thanks!
submitted by Reesy - 1 year ago
A: Hi There! Please check out the shade 115.America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use concealer.
submitted byMaybelline Consumer Care - 1 year agoBrand expertA: Hello Reesy! We would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: WE NEED PINK CONCEALER NOWWW
submitted byHiogle - 1 year ago
Q: I wear Clinique Even Better foundation in W01-Flax. What color Instant Age Rewind Concealer would you recommend?
submitted by AJ - 2 years ago
A: Hey AJ, Great question! Check out the Color 100 Ivory for a close match to your current foundation shade. The Maybelline Instant Age Rewind concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi there, AJ! Thank you for reaching out about our Instant Age Rewind Eraser Concealer. For a perfect match, we recommend our 100 shade for the best results. We hope you love our concealer as much as we do! XOXO
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Hello, I use Maybelline BB cream in 110 and Cover girl Ivory. What do you recommend to use for dark-circles?
submitted by BakerInTraining - 2 years ago
A: Hi There! Take a look at the Color 100 Ivory in Maybelline Instant Age Rewind Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hey BakerinTraining, Take a look at the Color 100 Ivory in Maybelline Instant Age Rewind Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: where is the color on the bottle
submitted by pammerp - 2 years ago
A: Hello Pammerp, the color of the concealer will be on the bottom of the concealer stick. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi there! Thanks for reaching out about Instant Age Rewind Multi-Use Dark Circles Concealer! The shade name can be located on the bottom or underneath the product. We hope this helps!
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: I wear warm beige Neutrogena foundation. What color concealer would you recommend?
submitted by barb - 2 years ago
A: Hello barb! I would recommend shade 115 Warm Light for your concealer shade. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi there. While we don't have any reliable way to compare our shades to those from other brands, we think the best option is to bring your makeup with you to the store to compare shades for a best match or use the color images found on the webpage for this concealer. For Under-Eye/Brightening use a color 1-2 shades lighter than your foundation shade. For Color Correcting/Blemish Cover-Up use a color the same as your foundation shade.
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Hi! I just want to make sure I get the right shade. So, I have the CoverGirl true blend concealer in the shade "Cappuccino" Which shade should I get for this concealer?
submitted by AG - 2 years ago
A: Hello AG, we recommend shade Honey in the Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page!
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi There! The best shade match would be Honey in our Instant Age Rewind Multi-Use Dark Circles Concealer.
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Hello, I wear iT Cosmetics foundation in "Light", what color in this concealer would I nees. Thank you!
submitted by Lovethelook - 3 years ago
A: Hi Lovethelook! We appreciate you reaching out to us regarding which shade in our Instant Age Rewind Eraser Concealer would be a match. Going by the information you shared, we would recommend Light Honey 121. Click the link to see this shade and others available: https://tinyurl.com/y7pxvyyj. We hope you find this helpful! xoxo
submitted byMaybelline Consumer Care - 2 years agoBrand expertA: Hello Lovethelook! I would recommend shade 20 Light, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: I use Clinique CC cream in light medium and Maybelline Dream Matte Mousse Foundation in Nude Light 4. Which shade should I buy?
submitted by CC - 3 years ago
A: Hey there! From the information you provided us with we recommend the shade Neutralizer 150. We hope you try it soon, let us know if you have any other questions! XOXO
submitted byMaybelline Consumer Care - 3 years agoBrand expertA: Hi CC! We recommend the shade sand. It's a few shades lighter than your current foundation which is what you want in a concealer. Hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Hello! I wear Mac studio radiance face body radiant sheer foundation in shade N2 and ItCosmetics CC cream in Light Medium. What shade would be best for me?
submitted by AP - 3 years ago
A: Hi AP! We recommend going two shades lighter in your concealer when paired with a foundation. We suggest the Fit Me Concealer in shade Medium 25 https://tinyurl.com/y2d73qv7. But first, try taking our Virtual Makeup Try On Quiz to see which of our shades and products are right for you! Thank you for choosing Maybelline!
submitted byMaybelline Consumer Care - 3 years agoBrand expertA: Hi AP! To get about 2 shades lighter with your concealer we would recommend going with the shades Honey or Medium. Hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Summary of reviews
This concealer is praised for its good coverage, ease of application, and blending capabilities. Many guests appreciate its ability to brighten under-eye areas and its long-lasting effect. However, there are frequent complaints about the applicator's functionality and difficulty in finding the right shade. Despite these issues, it remains a popular choice for many.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.3 out of 5 stars with 4671 reviews
long lasting: 3.96 out of 5
easy to remove: 4.51 out of 5
easy to apply: 4.29 out of 5
quality: 3.94 out of 5
value: 4.03 out of 5
72% would recommend
415 recommendations
GORGEOUS CONCEALER !!!!!! 1000% RECOMMEND - Don't waste your money on anything else
5 out of 5 stars
Thumbs up graphic, would recommend
Monchula - 9 days ago, Verified purchaser
This concealer is gorgeous and sooo natural looking! It is super easy to apply and gives a good medium coverage right off the bat. I have dark circles that often require full coverage or color-correcting.. but this concealer does it all in 1 swipe! It is long-lasting (8+ hours), doesn't crease or cake throguhout the wear time. This formula really looks and feels high-end and it is 100% THE BEST at the drugstore.
GREAT CONCEALER!!! TERRIBLE APPLICATOR!
5 out of 5 stars
Thumbs up graphic, would recommend
Mare60 - 14 days ago
- Eye color: Green
- Skin concern: Dark circles, Redness, Aging, Uneven skin tone
- Hair color: Grey
- Skin tone: Light
- Skin type: Combination
WOW, FANTASTIC concealer!!!! TERRIBLE APPLICATOR! I’ve used high-end concealers that didn’t even come close to working this well. Having just turned 60, I have a few concealer challenges (under eye circles, some redness and dark spots from sun damage). Maybelline Eraser covered every one of them!! Maybelline, PLEASE change the applicator!! I pulled off the sponge, and after 2 clicks, put it on the back of my hand and use my concealer brush to apply.
Super easy to apply
5 out of 5 stars
Moth4478 - 24 days ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] The applicator makes it easy to put the foundation on . I love that i don't have to use my fingers to put it on. I also use a brush to blend it more easily.
Super easy application
5 out of 5 stars
Daye77 - 24 days ago
originally posted on maybelline.com
The applicator makes this product super easy to apply.......lovin it!!;)
Terrible design! Does not work.
1 out of 5 stars
Disappointedgal - 1 month ago
originally posted on maybelline.com
I twisted and twisted for 10 minutes and nothing came out. Plus the arrows are the same color as the collar so it is really hard to see which direction. This is a terrible design. I love maybline products but this is a big fail.
1 reply from Consumer Care Center team - 26 days ago
Hello there, thank you for sharing your Instant Age Rewind Eraser. We are sorry to hear about your personal experience when trying to use our product. Yes, it takes something like 30 turns to get the product to first dispense into the sponge, however, once the flow is started it only takes 1 or 2 turns to dispense more. Your container sounds like there may be an issue with the dispenser. We want to help in the best way we can. In order for us to do so, we need you to call us at 800 944 0730, MF9:00 am – 5:30 pm ET and provide the reference number 37015670. We look forward to hearing from you soon!
Excellent product, problematic packaging
3 out of 5 stars
EMSS - 1 month ago
originally posted on maybelline.com
Like this product, covers and blends well. The packaging is problematic . Shortly after opening the concealer stopped dispensing thru the narrow tube inside the sponge tip. I banged it vigorously , ran it under hot water. Finally had my husband pry it open . Lots of product inside the bottle but dispenser tube blocked. Please fix this issue .
1 reply from Consumer Care Center team - 1 month ago
Hello EMSS. There! Thank you so much for sharing your experience with our Instant Age Rewind® Eraser. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-944-0730 MF9:00 am – 5:30 pm ET.
Under eye coverage
4 out of 5 stars
Thumbs up graphic, would recommend
Colleen - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Blonde
- Eye color: Blue
Good coverage for such an inexpensive product
An outstanding value
4 out of 5 stars
Thumbs up graphic, would recommend
Mother ship - 1 month ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging, Dark circles
- Hair color: Grey
- Eye color: Brown
This is definitely a good value for the price. I have RIDICULOUS dark circles. I honestly can't leave the house without at least having some concealer on - even just to walk the dogs. Otherwise, it looks like I have 2 black eyes. I use a high-end concealer when I'm wearing makeup, but I needed to get something to dab on quickly when I have to dash out of the house. Ive included before (yikes!) and after photos. I will add that i always set it with a little translucent powder. The pros: price, coverage, and the twist-up plunger allows you to use every last drop. I've included a photo of a nearly empty container. The cons: it is not long wearing, creases pretty quickly, and I'm not a fan of the shape of the applicator sponge.
Great concealer
5 out of 5 stars
Thumbs up graphic, would recommend
CPS - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles
- Hair color: Grey
- Eye color: Hazel
Great coverage! Use it for everyday but once had a bruise from a fall amd it was amazing at covering it up!
Great
4 out of 5 stars
Thumbs up graphic, would recommend
MamaOF2 - 2 months ago, Verified purchaser
- Skin concern: Dark circles, Uneven skin tone
- Skin tone: Medium
- Skin type: Normal
Nice coverage. I was in a hurry and was unable to go in store to choose the right shade. This is a tad too light for my complexion but still got the job done to cover a bruise. Ordered this curbside. Overall, pleased with product and like the sponge applicator at end of tube. Easy to use, easy to remove, used a primer before applying lasted a bit.
Perfect for under eye circles
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Acne, Dark circles
- Eye color: Green
- Skin tone: Light
- Hair color: Blonde
I have repurchased this concealer many times. I have stopped using it to try other concealers and always come back to this one. It gives good coverage with under eye circles, especially when set with a translucent powder.
Great under eye concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Kellkem - 3 months ago, Verified purchaser
- Skin type: Dry
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
- Skin concern: Dark circles, Puffiness, Aging
I love how easy it is to apply and it blends well. I use the color 115. It really brightens my eyes and helps conceal my under eye bags…
Easy application
4 out of 5 stars
Lolo - 3 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
- Skin concern: Sensitivity
- Hair color: Red
Love the application. Wish it was cheaper. I also had a hard time finding the right shade for my light skin and this one was even too light for me, which is usually not a problem.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Bre - 3 months ago, Verified purchaser
- Skin concern: Dark circles, Sensitivity, Uneven skin tone, Aging, Acne, Sun damage
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
Love it!! Great coverage
Meh
3 out of 5 stars
Thumbs down graphic, would not recommend
Jax - 4 months ago, Verified purchaser
I tried this out based off a beauty recommendation and it didn't live up to the reviews. For me, it was cakey and didn't set evenly. Won't be buying again.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Jax. Thank you for reaching out to Maybelline regarding the Instant Age Rewind Multi Use Dark Circles Concealer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #33462090. Please have the product with you when you call. Looking forward to hearing from you!
Cannot Get Any Out
1 out of 5 stars
Thumbs down graphic, would not recommend
Augustgram - 4 months ago, Verified purchaser
Terrible sponge dispenser! You cannot wash it if any makeup DID come out. I can't get anything out and can't find my receipt to get my $9.50 back.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. We are sad to hear that the sponge applicator is not your favorite and you had trouble dispensing. We understand the frustration when a product does not work as it should. For best results we recommend twisting the sponge applicator in direction of arrows until the concealer is visible on the sponge (for the first time it can be about 20 turns). The concealer comes out of the center and will fil the sponge. We hope this helps andyou give it another try.
Instant age rewing concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Carleigh - 4 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Acne, Puffiness, Redness, Aging
- Skin type: Normal
I really like how easy this product is to apply. I use it all the time!
Really good concealer, moldy cap
1 out of 5 stars
Thumbs down graphic, would not recommend
Luna - 4 months ago
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Blackheads, Sun damage, Uneven skin tone
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
It’s a really good concealer! It stays on beautifully and does not crease at all. It’s one of my favorite concealers next to NARS. However, I wished the applicator was a wand instead of a puff ball because I didn’t realize the cap was growing mold even after washing it. Yes, gross and immediately threw it away.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Instant Age Rewind Multi-Use Dark Circle Concealer. We are so happy to hear that you are enjoying this product, but sad to hear that the applicator is not your favorite. We will share this feedback with the rest of our team. We suggest checking out the Fit Me Concealer makeup for flawless, natural coverage. These oil-free concealers match skin tones to deliver a more even complexion. We hope you try it and like it as much as we do.
Sheer
1 out of 5 stars
Thumbs down graphic, would not recommend
AA - 4 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Green
- Hair color: Brunette
- Skin concern: Dark circles
- Skin tone: Light
Wasn’t a fan. It’s a bit too sheer
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Instant Age Rewind Dark Circles Concealer. We know how disappointing it is when a product does not provide the expected results. Your comments will be shared with the team. Thank you for sharing your experience with us!
NOTHING INSTANT about it-it will NOT come up
1 out of 5 stars
Bummerthis - 4 months ago
originally posted on maybelline.com
This applicator refuses to work....... I have spent 23 minutes turning and resting ........BUT NOTHING COMES OUT.
1 reply from Consumer Care Center team - 4 months ago
Hello Bummerthis. We are sorry to hear about the experience you had with Instant Age Rewind® Eraser, we would like to speak with you directly about it. Please give us a call 800-944-0730 for assistance and provide the reference number 33257029. It would be helpful if you have the product when you call. We look forward to speaking with you.