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Sponsored

Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz

Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz - image 1 of 4
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz - image 2 of 4
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz - image 3 of 4
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz - image 4 of 4
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz - image 1 of 4
$12.19 when purchased online

About this item

Highlights

  • Click to Instantly Blur: Maybelline’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts; the blurring built-in applicator of this moisturizing foundation erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles
  • Anti-Aging Concealer and Foundation: Formulated with moisturizing ProVitamin B5 and SPF 20, this foundation delivers all-day comfort; Quickly conceal age spots with this buildable, medium coverage foundation available for a variety of skin tones
  • Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
  • Maybelline Has What You Need: Create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Maybelline New York’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 blurs early signs of aging in an instant. Blur uneven skin tone, fine lines, and dark circles in just a click. This moisturizing foundation with ProVitamin B5 goes on smooth for a creaseless, natural finish that lasts. The blurring sponge-tip applicator delivers medium coverage that won’t settle into fine lines and wrinkles. Provides all-day comfort. Available in 16 shades. Non-comedogenic.

Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Suggested Age: Adult
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Hydroquinone-Free, Triclosan-Free, Formaldehyde-Free
Color Finish: Illuminating, Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium, Full
Skin Tone: Medium
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Wrinkle Reduction, Skin Texture Improvement, Sun Protection, Moisturizing, Skin Tone Improvement, Anti-Aging, Smoothing, Color Correction, Concealing
Recommended Skin Type: Combination, Normal, Mature, Oily, Dry
Net weight: .68 fl oz (US)
SPF: 20
Features: Lightweight, Blendable, Long Lasting, Nongreasy
TCIN: 11983084
UPC: 041554220155
Item Number (DPCI): 052-07-2189
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

octinoxate, cyclopentasiloxane, water, dimethicone crosspolymer, glycerin, isotridecyl isononanoate, peg 9 polydimethylsiloxyethyl dimethicone, disteardimonium hectorite, phenoxyethanol, peg-10 dimethicone, hydrolyzed wheat protein / pvp copolymer, disodium stearoyl glutamate, chlorphenesin, methylparaben, goji berry extract, acrylates copolymer, potassium sorbate, ethyl paraben, vitamin e, ascorbyl palmitate, panthenol, peg 9, aluminum hydroxide, citric acid, sodium pca, urea, trehalose, polyquaternium 51, soluble collagen, hyaluronic acid, titanium dioxide, mica ,

Shipping details

Estimated ship dimensions: 1.26 inches length x 1.26 inches width x 4.55 inches height
Estimated ship weight: 0.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Doesn't the sponge applicator get all kinds of bacteria in it and cause problems? I don't like this version of the product and wish you'd just go back to the plain bottle.

submitted by smb - 4 years ago
  • A: Hi there! We appreciate your feedback on the Instant Age Rewind Treatment Foundation. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert
  • A: Wash off the sponge area after each use to be safe. I find using a disposable makeup wipe works best! I hope this helps!

    submitted byGoToGirl425 - 3 years ago
  • A: Not if you keep it clean

    submitted bypookie - 3 months ago

Q: Hello I am usually a light neutral coloring. Not very pale but on the light side instead of medium. What shade should I buy? Thank you

submitted by Seasuzie - 17 days ago
  • A: Hi there, Seasuzie! Thank you for reaching out about our Instant Age Rewind Treatment Foundation. We recommend giving our shade 118 a try. For the most accurate shade result, we recommend using our Try It On tool on our website for assistance! XOXO

    submitted byMaybelline Consumer Care - 16 days ago
    Brand expert

Q: I normally wear the color light in a foundation. I am currently trying number 118. I like the color but would like just a bit more color. What color would you suggest I try next?

submitted by terri - 5 months ago
  • A: Hi there, Terri! Thank you for reaching out about our Instant Age Rewind Eraser Treatment Makeup. We recommend trying our shade 120 for a little more color. If you need more assistance, we recommend trying our virtual try on feature on our website! XOXO

    submitted byMaybelline Consumer Care - 5 months ago
    Brand expert

Q: I use to wear sandy beige, which color do you recommend? I have light olive skin with gold undertones- Thank you

submitted by Uhad one two - 5 months ago
  • A: Hi there! Thanks for inquiring about a shade in our Instant Age Rewind Treatment Foundation SPF 18. Skin tones can vary, therefore for the best possible match, we recommend using our Virtual Try-On on our website to browse and select what shade would work best. We hope you will check it out!

    submitted byMaybelline Consumer Care - 5 months ago
    Brand expert

Q: Can I use a brush after application to apply evenly ?

submitted by Nanette - 5 months ago
  • A: Hi There Nanette! We appreciate you reaching out about our Instant Age Rewind Treatment Foundation Makeup SPF 18. Yes! You can use a brush to apply this product. We hope you continue to use our products with great success!

    submitted byMaybelline Consumer Care - 5 months ago
    Brand expert

Q: Hi, Can I use this product on very sensitive skin?

submitted by Margo - 3 years ago
  • A: Hi there! We appreciate you reaching out about Instant Age Rewind Eraser Treatment Makeup. This super concentrated anti-aging foundation is infused with goji berry and collagen to tighten and improve skin elasticity. You can find the ingredient list on the products webpage. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider.

    submitted byMaybelline Consumer Care - 3 years ago
    Brand expert

Q: Hi ~ I use Instant Age Rewind Eraser Multi-use Concealer in 140 Honey. What shade would you recommend in the Instant Age Rewind Eraser Treatment Makeup. Thank you!

submitted by Meme - 3 years ago
  • A: Hi there! Thank you for inquiring about our Instant Age Rewind Eraser Treatment Makeup. The shade Sandy Beige would be your new shade in this foundation. We hope you love it!

    submitted byMaybelline Consumer Care - 3 years ago
    Brand expert

Q: what shade is this I usually wear buff beige in other brands what would be the best shade for me to choose

submitted by miamigirl - 6 years ago
  • A: Hey there miamigirl! Thank you for your interest in our Instant Age Rewind Eraser Treatment Makeup! Based on the information you have provided us, we would recommend taking a look at the shade 225 (Light/Medium). We hope this helps!

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert

Q: Is the sponge applicator removable?

submitted by Gillian - 6 years ago
  • A: Hello! The sponge applicator is not meant to be removed, as that is where the product dispenses. Thanks for your question!

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
4.3 out of 5 stars with 1033 reviews
70% would recommend
64 recommendations
quality: 4 out of 5
easy to apply: 4.26 out of 5
value: 3.73 out of 5
long lasting: 3.9 out of 5
easy to remove: 4.52 out of 5

Wasted make-up

1 out of 5 stars
Marilynmaxine - 18 days ago
originally posted on maybelline.com
Theapplicatir works great but when you think it is empty, you can turn it upside down and 1/4 inch of make up not being picked up..I broke into mine and I have enough make-up for several days..if you didn't look you would instantly go buy another.
1 reply from Consumer Care Center team - 17 days ago
Hi there. Thank you for reaching out about our Instant Age Rewind®. We are happy to hear that the applicator works great. We appreciate your feedback and will be sharing it with our team. We hope you continue to use our products with great success.
Did you find this review helpful?

It’s just a perfect foundation you needed in your life!

5 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I don’t know how I lived without it but I’m glad I know about this foundation now! First off, what a genius design and application! It’s so easy to apply with the sponge I can avoid using my foundation brush and deal with cleaning it a few times a week. The texture is perfect, it glides so easily on my skin and gives it that glowy look I often need for on-camera work for my beauty videos. Love it love it love it and recommended it to all of my gf friends. Also, I have to mention how fabulously it fills in my tiny wrinkles that disappear as if I used some photoshop. Highly recommend to give it a try especially if value your time during the make up routine!
Did you find this review helpful?

Personal info

  • Hair color:
    Blonde
  • Skin concern:
    Redness
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Not a Repurchase but Will Use it Up

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    BeautyGuru - 1 month ago, Verified purchaser
    The 110 looks more like 118 in person. Be careful when purchasing online--it's not the same color. Still not a shade light enough for me, as this oxidizes almost instantly when applied.
    quality: 3 out of 5
    value: 2 out of 5
    long lasting: 3 out of 5
    easy to remove: 3 out of 5
    easy to apply: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Aging,
    Dark circles,
    Pores,
    Uneven skin tone
  • Hair color:
    Auburn
  • Eye color:
    Hazel
  • BEST foundation!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dogmom - 1 month ago, Verified purchaser
    Thos stuff smoothes out your skin and makes your skin almost appear flawless. I've been using this for years. Love that it has some sun protection. It applies seamlessly with no streaking. A little goes a long way.
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Black
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Skin concern:
    Aging
  • Skin type:
    Oily
  • All about beauty

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Maybelline Foundation - 1 month ago, Verified purchaser
    I love this foundation it does it’s job and last me all day I would recommend to all the ladies out there
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Oily
  • Skin concern:
    Sensitivity,
    Sun damage,
    Redness,
    Acne,
    Pores
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Maybelline.. you did it again

    5 out of 5 stars
    Thepreppygurl - 2 months ago
    I love this stuff so much. So easy to blend, literally erases dark circles, black heads, blemish and more! Definitely don’t get the small one. The big one so worth the money it will last me for a whole year and I wear makeup every day. Recommend for beginners in makeup. Easy to use. Get the small if you want travel size btw. Won’t last long but perfect size for on the go. Wouldn’t recommend buying online if you don’t know your shade. Also has SPF 20 in it. Good for summer look or all year round. Using since 2022
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 4 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Foundation

    5 out of 5 stars
    anabels11 - 2 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This foundation is so easy to use! I have some very significant sun spots and this foundation help diminish them instantly. The product provides awesome coverage. I used a power after this foundation and blended so well. I definitely recommend this foundation. It will also reduce the appearance of fine lines.
    Did you find this review helpful?

    Great Coverage

    5 out of 5 stars
    Linnylou - 2 months ago
    originally posted on maybelline.com
    I’m at the age that I can’t be using foundation’s that cake and create lines so I tried this product and I love it it’s light and does the job!! I highly recommend this procedure
    2 guests found this review helpful. Did you?

    bad

    1 out of 5 stars
    mellie888 - 2 months ago
    originally posted on maybelline.com
    This product is drying and the sponge is unsanitary. The add for this is so stupid and annoying what an awful way to advertise.
    1 reply from Consumer Care Center team - 2 months ago
    Hello there! Thank you for your feedback on the Instant Age Rewind®. We appreciate honest feedback from our customers, whether it's positive or negative. Your input helps us improve our brand and create products that meet the needs and desires of our customers. Your feedback is valuable, and we will certainly share it with our internal team regarding this product. Thank you for taking the time to share your thoughts with us.
    Did you find this review helpful?

    Great application

    4 out of 5 stars
    Cat7 - 2 months ago
    originally posted on maybelline.com
    I love this product. I did not give it 5 stars because getting it unsealed is extremely difficult and the same for the under eye eraser. Whoever tests your products needs to test for ease of opening. I understand safety concerns but how safe is it if I cannot unseal it to use it?
    1 guest found this review helpful. Did you?

    NOT GREAT

    1 out of 5 stars
    Rosie54 - 2 months ago
    originally posted on maybelline.com
    The worst makeup ever to watery just horrible This company made some horrible mistakes why are they changing to numbers so you can't get your color you used to use anymore all kinds of things they're doing that I think was very very bad
    1 reply from Consumer Care Center team - 2 months ago
    Hi there! We are sorry to hear that your Instant Age Rewind Eraser Treatment Makeup did not provide you with the results you had hoped for. Your feedback is essential as it helps us improve our products and ensure customer satisfaction. We will be sharing your comments with our team.
    Did you find this review helpful?

    Good but not the right shade

    3 out of 5 stars
    lize39 - 2 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Although consistency was good, this tone oxidized and did not match me well. I think it would work if you were able to test in store. Did not show texture and able to blend well
    1 reply from Consumer Care Center team - 2 months ago
    Hello there! We are so glad you got a chance to try our Instant Age Rewind and are sad to hear it was not the right shade for you. As consumers ourselves we completely understand and value your feedback as it serves as a tool to enhance our product and ensure customer satisfaction as a whole. Please rest assured that your comments have been passed along to the rest of our team and hope that you give our other shades a try! XOXO
    Did you find this review helpful?

    Excellent lightweight coverage

    5 out of 5 stars
    delsahi - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I recently tried the Madeline Instant Age Foundation in shade 310, and I loved it! I’m not one to typically wear foundation, but it provided excellent coverage and provided a nice base for the rest of my makeup. The formula feels lightweight and comfortable, yet it lasts all day without any touch-ups needed. Plus, the shade 310 matches my skin perfectly, giving me a natural look. This foundation has quickly become my go-to for a flawless complexion. Highly recommend!
    Did you find this review helpful?

    Worlds best natural flawless look makeup is back!

    5 out of 5 stars
    Jannai - 3 months ago
    originally posted on maybelline.com
    This was discontinued for years. I have wasted countless money trying so many different foundations that didn't live up to Maybelines Instant Age Rewind. The natural wearing beautiful coverage doesn't look cake, crease wrinkle lines, and looks better as the day goes on! Yay! Thank you for selling this again in 2024!!! Natural Beige is perfect.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Clogs poors

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Trends - 3 months ago
    Clogs poors and dries up skin.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi Trends! Thanks for reaching out to us regarding Instant Age Rewind Treatment Foundation Makeup SPF 18. We're sorry to hear you had this experience and want to help, Please call us at: 1.800.944.0730. M-F,9A-5:30PM, ET. Give Ref#32568182 when calling. We look forward to hearing from you.
    2 guests found this review helpful. Did you?

    Awful

    1 out of 5 stars
    bobbihithere - 3 months ago
    originally posted on maybelline.com
    Worst makeup ever. Cakey thick and cracks. It last about 3 hrs too
    1 reply from Consumer Care Center team - 3 months ago
    Hello bobbihithere! We are so glad you got a chance to try our Instant Age Rewind and are regretful to hear that it did not provide you with the results you were looking for. We value your feedback as it serves as a tool to enhance our product and ensure customer satisfaction as a whole. For a more natural coverage try our Dewy and Smooth Foundation for dry skin that hydrates rough patches leaving skin with a dewy makeup look and naturally luminous finish. Here's a link for more information: https://tinyurl.com/25hyt9vu . We hope you love it as much as we do! XOXO
    Did you find this review helpful?

    Not happy with new colors

    2 out of 5 stars
    agc65 - 3 months ago
    originally posted on maybelline.com
    I am upset that Pure Beige 250 has been discontinued and it was perfect for my skin tone. I like the erasable container and I do not want to use any other liquid brand. in other reviews you recommended another type of your makeup instead of having one the same shade. Why did you change the colors? I guess I will have to try the new makeup on the internet since you have not been accommodating to your existing customers.
    1 reply from Consumer Care Center team - 3 months ago
    Thank you for reaching out about Instant Age Rewind in shade Pure Beige 250. As consumers ourselves, we understand how disappointing it can be when a favorite product or shade is no longer available, especially when a it is as user-friendly as this one. Sincerely, we hope you get a chance to look at our other Instant Age Rewind products on our website and can find a suitable shade match there. Do not forget to use our virtual 'Try on' feature to make sure it is the right shade before you buy. We appreciate your interest and will be sharing your feedback with our product teams. XOXO
    1 guest found this review helpful. Did you?

    Does not cover well, leaves streaks

    2 out of 5 stars
    queen2015 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This may not be the greatest review due to the fact that I chose the wrong shade for my skin tone, so it will be mostly based on coverage. I highly suggest applying with dab motion rather then a swipe, to decrease streaking. I do not like the cakey finish once it’s drying. It’s thin, but will show cracking around creases and has a grainy finish. I would consider this a medium coverage and definitely not an age rewind, but more like an age accelerator. It increased the signs of large pores. If feels lightweight, so that’s a plus. I would not recommend this for everyday use, but more for a on the go, quick fix.
    1 reply from Consumer Care Center team - 3 months ago
    Hello queen2015! We are so glad you got a chance to try our Instant Age Rewind Eraser Treatment Make Up and are regretful to hear that it was not your new favorite. As consumers ourselves we completely understand and hope it did not cause too much of an inconvenience. We value your feedback as it serves as a tool to enhance our product and ensure customer satisfaction as a whole. For medium coverage try our Dewy and Smooth Foundation for dry skin that hydrates rough patches leaving skin with a dewy makeup look and naturally luminous finish. Here's a link for more information: https://tinyurl.com/25hyt9vu . We hope you love it as much as we do! XOXO
    1 guest found this review helpful. Did you?

    Fantastic foundation

    4 out of 5 stars
    tristajade - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] My new favorite foundation! I was a bit skeptical as I put it on due to the feel of the product, but once I got it blended and set it was a perfect color match and lasted all day! Didn’t slip at all!! The feeling was great on my skin and the smell wasn’t anything overpowering. I only took away a star because I do not like the applicator. Those twist things can be so difficult. Still love the product though!
    Did you find this review helpful?

    Great foundation

    4 out of 5 stars
    suzanne713 - 3 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this product complimentary in exchange for my honest review from Influenster and Maybelline. The Instant Age Rewind Foundation is very easy to apply, thanks to the built-in sponge applicator! The foundation formula combined with the sponge gives a natural skin finish and looks almost airbrushed. I'd say it's medium coverage that's buildable with a natural finish. I think it's great to have a built-in sponge applicator, it makes it so easy to throw in my purse in case I need it! I received shade 310, which was a little too light for me. I have tan/Medium-Deep, neutral but slightly warm and olive skin...which makes it very difficult to find my perfect shade. However, Maybelline has a lot of shades to choose from! I just picked the wrong shade. This foundation stayed well on my combination skin that leans towards normal! It didn't settle into fine lines, wrinkles or crease. And, It didn't rub off on my shirt, but it did come off if I needed a tissue...so, I did have to reapply on my nose, even though I used a setting spray. And, that's why I gave it 4 stars. Overall, I think Maybelline Instant Age Rewind Foundation is a great and affordable drugstore foundation!
    Did you find this review helpful?

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