Sponsored
MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz
$11.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 3-in-1 formula
- Adds a glow to your skin
- Leaves a fresh watermelon scent
- Hydrates, smooths, and brightens
Description
MCoBeauty HYDRATE & GLOW ULTRA-DEW SERUM is a gel-serum formula to infuse your skincare and makeup routine with added dewiness and luminosity. It's made without shimmer or mica pigments - just skin-loving ingredients to help prompt a plump, hydrated, and glowing complexion. This multi-use formula works as an all-in-one serum, primer, and highlighter and includes Niacinamide, Hyaluronic Acid, and Watermelon Extract.
Scent: Watermelon
Health Facts: Vegan
Product Form: Gel, Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Skin Texture Improvement, Nourishing, Hydrating, Plumping
Recommended Skin Type: Dry, Normal
Net weight: 1.35 fl oz (US)
Features: Moisturizing
TCIN: 92704802
UPC: 9331880031428
Item Number (DPCI): 052-21-4265
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), propylene glycol, glycereth-26, glycerin, butylene glycol, cetyl ethylhexanoate, niacinamide, 1,2-hexanediol, caprylyl glycol, tromethamine, polyglyceryl-3 methylglucose distearate, carbomer, ethylhexylglycerin, sodium hyaluronate, acrylates/c10-30 alkyl acrylate crosspolymer, xanthan gum, parfum (fragrance), moringa oleifera seed oil, limonene, citrullus lanatus (watermelon) fruit extract (citrullus lanatus fruit extract), linalool, red no. 40 (ci 16035).' '
Allergens & Warnings:
External Use Only. We suggest patch testing first. Stop using if irritation occurs. If contact with eyes, rinse with water.Shipping details
Estimated ship dimensions: 2.17 inches length x 2.56 inches width x 5.3 inches height
Estimated ship weight: 0.386 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the key ingredients in the serum?
submitted by AI Shopping Assistant - 23 days ago
A: The serum includes Niacinamide, Hyaluronic Acid, and Watermelon Extract for hydration and glow.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What skin types is the serum recommended for?
submitted by AI Shopping Assistant - 23 days ago
A: The serum is recommended for normal and dry skin types, offering hydration and nourishment.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Does the serum contain any shimmer or mica pigments?
submitted by AI Shopping Assistant - 23 days ago
A: No, the serum is formulated without shimmer or mica pigments, focusing on skin-loving ingredients.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What is the main scent of the serum?
submitted by AI Shopping Assistant - 23 days ago
A: The serum has a fresh watermelon scent, providing a refreshing aroma during application.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What are the beauty purposes of this serum?
submitted by AI Shopping Assistant - 23 days ago
A: The serum aims to moisturize, improve skin texture, nourish, plump, and hydrate the skin.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What is the % niacinamide in MCo watermelon drops?
submitted by Deb - 7 months ago
A: Our Hydrate & Glow Ultra-Dew Serum maintains a Niacinamide concentration that is effective for most in improving skin tone, reducing redness, and strengthening the skin barrier with minimal risk of irritation.
submitted byMCoBeauty US - 5 months agoBrand expert
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Guests are saying
This serum is a favorite among guests for its refreshing watermelon scent and ability to provide a dewy glow. Many appreciate its hydrating properties, making it an excellent base for makeup or a standalone product for a natural look. The formula is lightweight and absorbs quickly, leaving skin feeling soft and plump. While some guests noted a slight stickiness, the overall experience is positive, with many eager to repurchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 140 reviews
easy to apply: 4.36 out of 5
long lasting: 4.09 out of 5
quality: 4.18 out of 5
value: 4.09 out of 5
easy to remove: 4.1 out of 5
80% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Love it
Goes on so smoothly and gives a nice glow.
5 out of 5 stars
16 August, 2025
originally posted on mcobeauty.com
These drops make my skin so glowy
The drops go on so nicely under makeup and lay a good base for foundation. They give me a nice dewy look.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Better than elf thirst burst
This is a GREAT alternative to the Elf thirst burst drops, if you too are looking to switch away from that brand. The texture is similar - a gel serum - and it’s seriously just as hydrating and glass-skin producing. It’s also cheaper than elf. Go forth and glow!
5 out of 5 stars
10 August, 2025
originally posted on us.mcobeauty.com
Love this!
Love this! It is so refreshing on the skin. It smells amazing. It leaves my skin so soft.
5 out of 5 stars
2 August, 2025
originally posted on us.mcobeauty.com
Great
Love the smell. Feels great on my skin! Little goes a long ways
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Sweet serum
I love the sweet but light smell. It's not heavy so perfect for summer.
5 out of 5 stars
16 July, 2025
originally posted on mcobeauty.com
Hydrate and Glow Ultra Dew Serum is fabulous
Does exactly what it's supposed to. Feels lovely on the skin.
4 out of 5 stars
7 July, 2025
originally posted on mcobeauty.com
Alright
I have pale, acne-prone, sensitive skin. This did not irritate my skin, but it did dry down sticky. I did not like to use this before bed, or else my hair/pillow would stick. I can't compare this to it's "dupe" but I think the formula is good albeit underwhelming. Left a subtle glow and was easy to apply. The packaging is really nice. Just wish it wasn't so sticky so I could test it for longer.
5 out of 5 stars
2 July, 2025
originally posted on us.mcobeauty.com
Smooth and supple skin
What an amazing product! It smells just delicious and leave my face so hydrated! I wish it was t always sold out, but that just tells you what an amazing product it is!
3 out of 5 stars
22 June, 2025Verified purchase
Sticky
I’m giving it a solid 3 stars. Quantity is good for the price of the product, it smells nice, and it does have some glow effect that you can visibly see but what I don’t like is that it dries very sticky :( I pretty much just use it under my eyes and that’s about it. Not a fan of sticky face.
1 out of 5 stars
10 June, 2025Verified purchase
Didn't work out
It dried up my face to the point where it left patches of rashes all over my face but I do have sensitive skin so
5 out of 5 stars
6 June, 2025
originally posted on mcobeauty.com
Great produce
This leaves my skin soft and feeling hydrated. Love it
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2025Verified purchase
Great skin care
This serum feels amazing! Great quality and leaves skin feeling so refreshed and smooth.
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2025Verified purchase
LOVE
Okay, this stuff is so good! Apparently it’s supposed to be a dupe for glow recipe. I’ve never tried that, and now, I don’t have to!! I have super sensitive skin, so I was nervous to try it at first. It didn’t break me out at all! New staple in my skin care routine for sure!
5 out of 5 stars
11 May, 2025
originally posted on mcobeauty.com
Great product
Fantastic product would definitely recommend this to others and would buy again
5 out of 5 stars
10 May, 2025
originally posted on mcobeauty.com
Hydrating
Great product. Very hydrating and makes your skin glow.
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Hydrate and glow face
I love it. My face looks so glowing.
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase
Love!
Absolutely love this!! So hydrating
5 out of 5 stars
18 April, 2025
originally posted on us.mcobeauty.com
I'm obsessed! Try this serum
I’m obsessed with the MCo Beauty Hydrate & Glow Ultra Dewy Serum! First off, the watermelon scent is so fresh and fun—it makes applying it feel like a little treat every time. It gives my skin such a beautiful, healthy glow without feeling greasy or heavy. I love how radiant and plump my skin looks right after using it. Plus, the fact that it contains niacinamide is a huge bonus—it helps even out my skin tone and keeps it looking smooth and clear. This serum has quickly become a staple in my routine, and I’ll definitely be repurchasing again and again.
3 out of 5 stars
14 April, 2025
originally posted on mcobeauty.com
Nice product, bad smell
This is ok; but doesn't like my foundation. The only other thing is the smell - it's very strong and watermelony.