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Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills
$18.59 was $21.49
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About this item
Highlights
- Peek under the scales to find hidden pictures
- Squeaker tail encourages grasp and finger strength
- Features shatterproof mirror to engage baby's interest in faces and light
- Crinkly scales reward tactile exploration
- Washable fabrics include a variety of textures and colors
Description
The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight.
For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys!
For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys!
For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
Number of Pieces: 1
Dimensions (Overall): 13.5 Inches (H) x 9.75 Inches (W) x 3.75 Inches (D)
Weight: 1.0 Pounds
Suggested Age: 0-24 Months
Assembly Details: No Assembly Required
Educational Focus: Fine Motor Skills
Material: Wood
Battery: No Battery Used
TCIN: 16686494
UPC: 000772091954
Item Number (DPCI): 204-10-2173
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15 inches length x 12 inches width x 4 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the fabric of this toy treated with flame retardants, formaldehyde, or any other potentially toxic chemical?
submitted by Bugsie - 6 years ago
A: Hi! I want to assure you that we at Melissa & Doug take safety very seriously. We test our products to stringent global standards that assess chemical content. These standards ensure that we exceed expectations for the control of chemical content which includes restrictions for chemicals such as these. You may find additional information regarding our comprehensive testing program and commitment to safety on our site. https://www.melissaanddoug.com/safety.
submitted byShelly - 6 years agoBrand expertA: Hi Bugsie! I want to assure you that we at Melissa & Doug take safety very seriously. We test our products to stringent global standards that assess chemical content. These standards ensure that we exceed expectations for the control of restricted substances and heavy metals. You may find additional information regarding our comprehensive testing program and commitment to safety on our site. https://www.melissaanddoug.com/safety.
submitted bySara C - 6 years agoA: Tag says Polyester Fibers and Plastic Film, Made in China
submitted byTK - 11 months ago
Q: Where is this toy made?
submitted by JD - 5 years ago
A: Hi, Our toys are manufactured in a number of countries, including the United States. Each one is clearly marked with its country of origin. We have many people in the USA making our toys and have three facilities, including our headquarters, which are staffed by employee’s right here in the United States! Regardless of where each toy is made, we run it through the same rigorous and stringent testing procedure to ensure its safety. We have followed this same testing procedure for the more than 30 years we’ve been in business.
submitted byManufacturer - 4 years agoA: Tag says MADE IN CHINA
submitted byTK - 11 months ago
Q: I accidentally washed and dried it in the landuary, is it safe for child to use? Is any chemical might leak to other cloth or on to the toy?
submitted by Jen - 3 months ago
A: We can assure you that safety is our top priority here at Melissa and Doug. All of our toys are tested to meet or exceed global safety standards that include the U.S, Canada, Europe and Australia- ISO standards. Testing is conducted regularly at a 3rd party registered laboratory, before, during, and after production. These standards ensure that our products are chemically safe.
submitted byShelly - 3 months agoBrand expert
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Guests are saying
This engaging fish toy captivates babies with its vibrant colors, various textures, and delightful sounds. Designed for sensory exploration, it keeps little ones entertained during tummy time and car rides. Many guests appreciate its size and machine-washable feature, making it a practical choice for parents. Overall, this toy is a favorite among infants, providing endless opportunities for play and development as they grow.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 252 reviews
broad age appeal: 4.25 out of 5
ease of use: 4.88 out of 5
length of play: 4.42 out of 5
quality: 4.88 out of 5
value: 4.84 out of 5
95% would recommend
47 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Great entertainment
This is a great toy to have on hand for entertaining little ones
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
My four month old's favorite toy
My four month old is obsessed with this fish! She lights up when she sees it, and she loves crinkling all the scales. I think it will be a favorite for a while since it can be used when learning about colors and memory games involving the sea creatures behind the scales.
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2025Verified purchase
Best toy every
Literally the best toy ever. My son really started getting interested at 6 months but the crunchy, squishy, crinkle noises are very interactive, and he can grip it and pull it around with him. It also worked great to follow with his eyes when he could first see colors, and it has a squeaker! All around wonderful.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025
Do not recommend!! Came apart when washing
Received as a gift, followed care instructions (machine wash cold) before giving to my daughter and the fish exploded in the washing machine. Stuffing everywhere all over my baby’s clothes. I’m going to be worried about stray pieces getting everywhere now. What a shame this looked like a cute toy but do not recommend!!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
Such a great sensory toy!
The colors are vibrant and this was a perfect gift for our granddaughter.
5 out of 5 stars
6 January, 2025
originally posted on Melissa and Doug
Fishy fishy, oh so squishy
Adorable fishy with sweet face..attracts&keeps 2month olds attention, he smiles at fish scale sounds! He also reaches to touch&feel texture of fish scales..
5 out of 5 stars
3 January, 2025
originally posted on Melissa and Doug
A Toy to Grow With
My four month old grandchild loves this toy. He stays engaged for 15-20 minutes at a time feeling the scales. That is a long time for such a young child. This is a toy that he can grow with. It is very well designed and offers so much to discover.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2024Verified purchase
My baby loves it!!
Fantastic and good quality!!!
5 out of 5 stars
1 December, 2024Verified purchase
Doug and Melissa Texture fish
My grandchild loves it
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2024
Perfect for babies 2M+
This is my daughter’s favorite toy! She’s generally underwhelmed by toys but since 2 months she’s been obsessed with this fish. It’s huge and the scales are perfect for her little hands to grab onto while she’s eating/doing tummy time/just hanging out.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2024Verified purchase
Great car toy!
This is our favorite toy for the car! Keeps our five month old entertained on trips of 10-20 minutes.
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2024Verified purchase
Love it
My baby has loved this since she was a month old. Every time she develops a new skill, she figures out a new way to play with it.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2023Verified purchase
Large
Much larger than I expected. Love the bright colors and can not wait to see my daughter play with it
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2023
Cute baby toy
I love how big this fish is, it makes the perfect buddy for a car ride. I bought this for my daughter, who liked to play with it and kept it for my son who LOVED to play with it. It’s definitely more of a baby toy but now that baby brother has taken ownership of this she seems to all of the sudden “love it again”. I think that’s just the sibling rivalry that we have to go through right now but either way we have loved this fish for all its worth.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2023Verified purchase
So cute!
So cute! Lots of colors to captivate my baby’s attention. Bigger than what I anticipated!
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2023Verified purchase
Fun Baby Gift
I bought this as a gift for a friend. She loved it
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2023
Amazing toy
Very well made. Very engaging. My 3 month old actually gets a lot of use out of this toy. Lots of colors, lots of texture.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2023
It is cute but underwhelming
It’s expensive for what it is. My baby didn’t like it very much. You can get much cuter toys than this for $20. However It seems well made.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2023Verified purchase
Flip Fish
My 5 month old loves this toy! He seems to really enjoy the different textures and the crinkle sound. He is also fascinated by seeing himself in the mirror. Definitely worth buying.
5 out of 5 stars
1 September, 2023
originally posted on Melissa and Doug
Fun Play
Sent this to my grandson, 9 months old. He was touching every part and curious. Kept him occupied for some time. I think he loved it!