Micro-Entrepreneurship for Dummies - by Paul Mladjenovic (Paperback)

About the Book

Book Synopsis

The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.

Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

• Micro-enterprise, using online platforms to sell products or services, is a proven way to earn extra money and supplement household income
• In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money
• Shows you how to sign up for and sell products online

Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

From the Back Cover

Learn to:

• Navigate the technological landscape and earn a profit
• Make the best use of micro-entrepreneurial platforms
• Sell your products and services online or offline

Take control of your career and income and be your own boss

If you've had dreams of starting your own full-time or part-time, home-based business, perhaps because you're unemployed, dissatisfied with your current career, or you just need some supplemental income, micro-entrepreneurship is your best bet. This hands-on, friendly guide arms you with ideas, strategies, and lots of resources to help you kick-start your venture!

• Micro-Entrepreneurship 101 -- find out the best path toward being a micro-entrepreneur and what type of business mirrors your interests and abilities
• The nuts 'n' bolts -- get the skinny on the inner workings of micro-entrepreneurship, from creating products and services to auctions, writing, self-publishing, affiliate marketing, and advertising
• Reach the masses -- discover how to find your best customers and the various ways to market, from publicity and guest blogging to ezine and blog marketing
• The fruits of your labor -- get help managing all aspects of your business, from administrative tasks to more detailed technological tasks, like outsourcing

Open the book and find:

• Why a web presence is important
• How to set up a website or blog
• A ton of sites and resources to help you
• Ways to tap into your passion and find your niche
• Tips for marketing and selling your micro business
• The scoop on market research
• Guidance on tax implications and benefits
• Common pitfalls to avoid
• Ten ways to make money immediately

About the Author

Paul Mladjenovic is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns RavingCapitalist.com and is also the author of Stock Investing For Dummies.