Modern Political Campaigns - 2nd Edition by Michael D Cohen

About the Book

Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics. The second edition, updated to include a new chapter on how artificial intelligence impacts campaigns, has been completely revised throughout to provide readers with an up-to-date understanding of how campaigns succeed.

Book Synopsis

Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics. The second edition, updated to include a new chapter on how artificial intelligence impacts campaigns, has been completely revised throughout to provide readers with an up-to-date understanding of how campaigns succeed.

Review Quotes

Michael Cohen weds a pollster's eye for demographic trends and academic rigor with political smarts - learned and taught, from the classroom to the field -- in this compelling and imminently functional campaign guide. He worked hard at understanding how AI is reshaping how we select our leaders and has turned in an invaluable update. Buy this book.

About the Author

MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.