Modern Political Campaigns - 2nd Edition by Michael D Cohen

About the Book

Modern Political Campaigns brings together academic and practical considerations to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Cohen's masterclass overview will appeal to students and political activists interested in working in political campaigns.

Book Synopsis

Modern Political Campaigns brings together academic and practical considerations to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Cohen's masterclass overview will appeal to students and political activists interested in working in political campaigns.

Review Quotes

Michael Cohen's Modern Political Campaigns is essential reading not only for the aspiring political practitioner but for anyone who wants to understand how the electoral victories that shape the course of American history actually come together. From television to grassroots organizing to emerging fields like AI, Cohen shines a light on the dark corners of campaign headquarters to demystify a vitally important yet seldom understood part of how democracy works.

In this fully updated second edition, Modern Political Campaigns takes readers behind the scenes of how elections are won and lost in today's ever-evolving political landscape. Drawing on more than three decades of experience, Dr. Cohen blends engaging examples, thought-provoking workshops, and practical guidance to explore the transformation of campaigns into highly specialized and professionalized efforts.

With new insights into the role of technology-including the AI revolution--this edition is both a classroom favorite and a must-read for aspiring candidates, campaigners, and anyone passionate about politics. From the "why" to the "how," this book is an essential guide to mastering the art and science of modern campaigning.

Michael Cohen weds a pollster's eye for demographic trends and academic rigor with political smarts - learned and taught, from the classroom to the field -- in this compelling and imminently functional campaign guide. He worked hard at understanding how AI is reshaping how we select our leaders and has turned in an invaluable update. Buy this book.

Modern Political Campaigns stands out as a strong foundation for anyone looking to start their career in politics, offering an excellent preview of how campaigns actually work. Cohen explains in detail how technology and data have revolutionized modern campaigns, from the role of voter files to his vision of the emerging AI revolution. His practical insights make this a guide invaluable for understanding the modern political landscape.

Every four years brings massive change to political campaigns. Michael Cohen has written an essential guide that connects the industry's history with a future driven by data and technology.

With AI and a fragmented media environment already redefining how campaigns are run, Cohen's book is a must-read for seasoned and new political professionals looking to understand the mechanics of campaigns.

About the Author

MICHAEL D. COHEN, PH.D. is CEO of Cohen Research Group, a leading political, public affairs, and corporate research firm. He publishes the pioneering Congress in Your Pocket suite of AI-driven mobile apps and teaches courses at Johns Hopkins University and New York University on digital political strategy and political campaigning. He is the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. After running political campaigns in college, Dr. Cohen served in leadership positions at The Gallup Organization, Microsoft, USA Facts, and Purple Strategies, as well as two political polling firms. He is a three-time graduate of the University of Florida with degrees in mass communications and political science, and he is a member of its leadership Hall of Fame.