$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy
- LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair
- REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process
- COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life
- SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look
- COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner
Description
Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to help enhance color vibrancy. For best use, apply shampoo to wet hair, massage into a rich lather, and rinse thoroughly. Follow with Nexxus Color Assure Conditioner for optimal results.
Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes!
Our Color Assure range includes new formats that create an optimal regimen for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.
Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes!
Our Color Assure range includes new formats that create an optimal regimen for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.
Scent: Scented
Hair Type: Colored
Health Facts: Silicone-Free, Contains Quinoa, Paraben-Free, Aluminum-Free, Sulfate-Free
Product Form: Cream
Beauty Purpose: Color Protection, Basic Cleansing
Net weight: 13.5 fl oz (US)
TCIN: 13294403
UPC: 605592110535
Item Number (DPCI): 063-00-2772
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, sodium gluconate, fragrance (parfum), cocos nucifera (coconut) oil, chenopodium quinoa seed extract, prunus amygdalus dulcis (sweet almond) oil, argania spinosa kernel oil, hydrolyzed keratin, collagen amino acids, hydrolyzed elastin, citric acid, sodium benzoate, coconut acid, carbomer, acrylamidopropyltrimonium chloride/acrylamide copolymer, guar hydroxypropyltrimonium chloride, stearamidopropyl dimethylamine, ppg-9, glycerin, amyl cinnamal, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool, red 33 (ci 17200), blue 1 (ci 42090)
Shipping details
Estimated ship dimensions: 2.613 inches length x 2.613 inches width x 9.29 inches height
Estimated ship weight: 0.992 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain parabens?
submitted by Di - 5 years ago
A: Thanks for reaching out-that is a great question! You are able to locate on the front of the label in the listing. If you have any other questions, please reach out to us directly at consumer.services@unilever.com.
submitted byNexxusExpert - 5 years agoBrand expert
Nexxus Color Assure Vibrancy for Color Treated Hair Collection
About the collection
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to protect color-treated hair and enhance shine. Guests appreciate its pleasant scent and the way it leaves hair feeling soft and manageable. However, some have expressed concerns about its lathering ability and the amount needed for effective cleaning. Overall, it is seen as a solid choice for maintaining hair color, though results may vary based on hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2286 reviews
effectiveness: 2.51 out of 5
quality: 2.5 out of 5
value: 2.21 out of 5
39% would recommend
115 recommendations
Monitor your Haris colour for
5 out of 5 stars
komalm11_2253 - 2 days ago
originally posted on influenster.com
Nexxus Colour Assure is a solid option for preserving color and adding softness thanks to its protein-based, sulfate-free formula. However, its texture and potential for residue or buildup may not suit everyone. If you have oily roots or sensitivity, using less product or occasional clarifying washes will improve the experience. Keep an eye on any scalp/hair issues, and discontinue if negative effects appear, it’s good value of money, packaging was good,
Elegance
5 out of 5 stars
tailisys_9464 - 3 days ago
originally posted on influenster.com
First off, it’s gentle on my color. I’ve noticed that my dye doesn’t fade as quickly as it has with other shampoos. The formula helps maintain my color’s richness and depth, which is a huge win. The shampoo itself has a luxurious, creamy texture and lathers up really well. It doesn’t strip my hair of moisture like some other color-safe shampoos tend to do. My hair feels soft and hydrated after every wash, and the scent is light and pleasant — not overpowering at all.
Good shampoo
4 out of 5 stars
rollergirl99_4263 - 5 days ago
originally posted on influenster.com
I like Nexus shampoos, they make my hair, feel clean without making my hair feel stripped. I’m not sure if the shampoo did anything to help me maintain the color, but I like the way my hair looked after using it.
The quality
5 out of 5 stars
agustinf2_6912 - 8 days ago
originally posted on influenster.com
The scent is amazing, I believe for some it might be high in the price but for me is of great value. The texture feels great smooth. All around great quality great product.
I recommend this shampoo
5 out of 5 stars
vatsyk95_6603 - 1 month ago
originally posted on influenster.com
Good shampoo, has a nice texture, washes hair well, after you get a wow effect, soft, silky hair, with volume, has a nice shine. I like the shape, easy to wash . Attractive style, now it's my favorite shampoo.
Favorite -
5 out of 5 stars
Thumbs up graphic, would recommend
Mom Katrina - 3 months ago, Verified purchaser
Great shampoo, not stripping my color. Keeper! Please keep the fragrance lite. It is pricey but any better then others. Tends to be more when trying to protect your color and or highlights.
Eh
3 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 5 months ago, Verified purchaser
Impossible to lather and you need to use a lot to feel clean. There isn’t much shampoo in this bottle because of the size and shape. Definitely expected better quality or even amount with that price.
1 reply from NexxusExpert team - 5 months ago
Thank you for sharing your experience with us. We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 49974813.
If you want DRY FRIZZY hair..
1 out of 5 stars
joslebo - 5 months ago
originally posted on nexxus.com
This shampoo is awful. Right after applying, the hair was tangled and frizzy. The conditioner did not help at all. Even the hair color got duller.... Yikes!
Horrible product
1 out of 5 stars
Kat247 - 7 months ago
originally posted on nexxus.com
Worst shampoo ever! Leaves a thick white film on your hair. So disappointing.
1 reply from Nexxus Corporate Services team - 7 months ago
We apologize for any inconvenience caused by Color Assure Sulfate-Free Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 49356282 so we can address your concerns promptly.
Great shampoo!
5 out of 5 stars
nataliiak13 - 7 months ago
originally posted on influenster.com
I have been using this shampoo for a year now as I switch off and on from different brands to help hair growth and remove build up. I would have to say this shampoo is the only one I love so far! My hair has grown and looks more healthier since my hysterectomy 6 years ago as my body hair and skin changed drastically! Would highly recommend this shampoo and conditioner. Recommend 10 of 10 and it worth it a try!!!
Proteins for Colored hair
4 out of 5 stars
kellyk126_1678 - 8 months ago
originally posted on influenster.com
I like this shampoo for my colored hair. It’s packed with proteins to bring dull hair back to life. It makes my colored hair last longer. It lathers great and smells great.
Not my usual Nexxus experience
2 out of 5 stars
dominiquec93c7 - 10 months ago
originally posted on influenster.com
I've used Nexxus for YEARS, and I've always loved it. This shampoo, however, is an anomaly. I don't care for the scent, it didn't lather, my hair was dried out and straw-like, and I didn't notice any color protection. I will not purchase this again.
GREAT, LOVE THIS SHAMPOO.
5 out of 5 stars
Thumbs up graphic, would recommend
bed sheets - 11 months ago, Verified purchaser
GREAT PRODUCT, A LITTLE EXPENSIVE BUT WORTH IT.
Hair care
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago, Verified purchaser
I like the way it makes my hair feel and looks. It takes good care of my hair
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
Rosie - 1 year ago, Verified purchaser
Leaves my hair feeling great and I get compliments on the smell.
Works good
5 out of 5 stars
anjig1 - 1 year ago
originally posted on influenster.com
I have been using this Nexxus shampoo for my colored hairs for over a year now and it has been working great. It doesn't dry out my hairs and keep them shiny. The shampoo also smells good which is a bonus
Not so great
1 out of 5 stars
Beca G - 1 year ago
originally posted on nexxus.com
I put all of my trust in this shampoo/conditioner because I have curly & colored hair BUT it disappointed me! The color faded quicker than usual & my hair became super dry, causing it to fall off. I won’t be buying this again. In regard to the scent, it isn’t bad at all but the formula just isn’t for curly hair.
Soft Silky Hair
5 out of 5 stars
Abba111112 - 1 year ago
originally posted on nexxus.com
I absolutely love the Nexxus Color Assure Shampoo and Conditioner. It leaves my hair soft and really light weight, Its wonderful on my colored hair.
Works as advertised
5 out of 5 stars
Michelleb1975 - 1 year ago
originally posted on nexxus.com
Cleans hair without stripping color. No dullness or drying. LOVE IT!
Highly recommended
5 out of 5 stars
virginiam95 - 1 year ago
originally posted on influenster.com
Absolutely love this shampoo. Makes my hair feel so soft and refreshing keeps my colored hair safe and does not fade my hair highly recommend this shampoo