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Nexxus Color Assure Shampoo for Color-Treated Hair with Elastin Protein and Quinoa - Sulfate Free
$25.99 ($0.77/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- LONG-LASTING COLOR VIBRANCY: The Nexxus Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes.
- PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with our exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free.
- CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life.
- THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask.
- HAIR CARE EXPERTS: Our experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results.
- SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process.
Description
Nexxus Color Assure Shampoo for color-treated hair has been specially formulated to help extend the color vibrancy of color-treated hair for longer. Using our exclusive PROTEINFUSION blend, this sulfate-free shampoo for color treated hair helps replenish nutrients to help enhance color vibrancy. For best use, apply this silicone free shampoo with pump to wet hair. Later, rinse and follow with Nexxus Color Assure Conditioner. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regiment for color care. The range includes products like a shampoo, conditioner, and purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.
Scent: Scented
Hair Type: Colored, All Hair Types
Health Facts: Aluminum-Free, Silicone-Free, Paraben-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Color Protection, Basic Cleansing
Net weight: 33.8 fl oz (US)
TCIN: 14908993
UPC: 605592091759
Item Number (DPCI): 063-00-2782
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, fragrance (parfum), chenopodium quinoa seed extract, argania spinosa kernel oil, prunus amygdalus dulcis (sweet almond) oil, cocos nucifera (coconut) oil, hydrolyzed keratin, hydrolyzed wheat protein, hydrolyzed elastin, citric acid, coconut acid, sodium benzoate, polyquaternium-10, stearamidopropyl dimethylamine, ppg-9, amyl cinnamal, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool.' '
Shipping details
Estimated ship dimensions: 3.363 inches length x 3.363 inches width x 10.118 inches height
Estimated ship weight: 2.567 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain parabens?
submitted by Di - 5 years ago
A: Thanks for reaching out-that is a great question! You are able to locate on the front of the label in the listing. If you have any other questions, please reach out to us directly at consumer.services@unilever.com.
submitted byNexxusExpert - 5 years agoBrand expert
Nexxus Color Assure Vibrancy for Color Treated Hair Collection
About the collection
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to protect color-treated hair and enhance shine. Guests appreciate its pleasant scent and the way it leaves hair feeling soft and manageable. However, some have expressed concerns about its lathering ability and the amount needed for effective cleaning. Overall, it is seen as a solid choice for maintaining hair color, though results may vary based on hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2304 reviews
effectiveness: 2.49 out of 5
quality: 2.48 out of 5
value: 2.19 out of 5
38% would recommend
116 recommendations
5 out of 5 stars
1 October, 2025
originally posted on influenster.com
Good
The shampoo is good for colour hair. It keep the colour on. I enjoy using it very much and I would recommend to all people who always need hair treatments.
5 out of 5 stars
1 September, 2025
originally posted on influenster.com
Amazing product
Ingredients are good. Hair texture is excellent scent is good. Lathers great. And good hair volume.i suggest this product. Great packaging. Good value and effectiveness.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025Verified purchase
THE. WORLDS. WORST.
THE WORST “salon” shampoo I have ever used in my life. Literally the moment that this touches your hair, it somehow makes your hair a tangled mess. Like straight up horse hair. Be ready to pile tons of conditioner after using this. I have no idea how they can charge $16 for this. Dollar Tree sells better shampoo. I am returning tomorrow. Awful!!
1 reply from NexxusExpert team - 2 months ago
We're sorry to hear about your experience with the performance of our Color Assure Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 52093973 so we can gather more details and assist you further.
5 out of 5 stars
30 July, 2025
originally posted on influenster.com
keeps hair healthy and shiny
Leaves hair soft, shiny, and manageable. • Contains no harsh sulfates, making it ideal for color treatments. • Its scent is light and pleasant, not overpowering. it foams a lot,i love
1 out of 5 stars
25 July, 2025
originally posted on nexxus.com
Didn’t work for me
Need a lot to use on my fine hair and leaves to much residue left behind the next day my hair starts to get oily when it never did.
5 out of 5 stars
1 July, 2025
originally posted on influenster.com
In love
This shampoo leaves my hair feeling super soft, smooth, and hydrated without weighing it down. It lathers really well, smells amazing, and makes my hair look healthier and shinier after each wash. It's great for dry or frizzy hair and helps with detangling, too. Honestly, it does exactly what it promises-locks in moisture and keeps your hair feeling clean and refreshed.
5 out of 5 stars
16 June, 2025
originally posted on influenster.com
Love it
Very good for coloured hair. Non greasy and leaves hair soft,shiny and manageable. Beautiful smelling shampoo highly recommend to any hair type
5 out of 5 stars
15 June, 2025
originally posted on influenster.com
Love this product!
The Nexxus Color Assure Shampoo and Conditioner have been a lifesaver for maintaining my freshly dyed blonde hair! After coloring, I wanted something that would preserve vibrancy while keeping my hair healthy and soft. The shampoo gently cleanses without stripping color, while the conditioner deeply nourishes, leaving my hair smooth and hydrated. Beyond color protection, my hair feels stronger and healthier, with a noticeable boost in shine and softness. It’s been a amazing, keeping my hair looking salon fresh without fading too quickly. If you want long lasting vibrancy and restored hair health, this set is a must-have for color treated hair!
5 out of 5 stars
12 June, 2025
originally posted on influenster.com
Great
This shampoo leaves hair feeling incredibly soft and manageable. The delightful fragrance lingers subtly throughout the day. It lathers richly, cleansing thoroughly without stripping away moisture. Regular use noticeably improves shine and overall hair health. For truly luxurious hair care, this shampoo is an excellent choice.
5 out of 5 stars
11 June, 2025
originally posted on influenster.com
Monitor your Haris colour for
Nexxus Colour Assure is a solid option for preserving color and adding softness thanks to its protein-based, sulfate-free formula. However, its texture and potential for residue or buildup may not suit everyone. If you have oily roots or sensitivity, using less product or occasional clarifying washes will improve the experience. Keep an eye on any scalp/hair issues, and discontinue if negative effects appear, it’s good value of money, packaging was good,
5 out of 5 stars
10 June, 2025
originally posted on influenster.com
Elegance
First off, it’s gentle on my color. I’ve noticed that my dye doesn’t fade as quickly as it has with other shampoos. The formula helps maintain my color’s richness and depth, which is a huge win. The shampoo itself has a luxurious, creamy texture and lathers up really well. It doesn’t strip my hair of moisture like some other color-safe shampoos tend to do. My hair feels soft and hydrated after every wash, and the scent is light and pleasant — not overpowering at all.
4 out of 5 stars
8 June, 2025
originally posted on influenster.com
Good shampoo
I like Nexus shampoos, they make my hair, feel clean without making my hair feel stripped. I’m not sure if the shampoo did anything to help me maintain the color, but I like the way my hair looked after using it.
5 out of 5 stars
6 June, 2025
originally posted on influenster.com
The quality
The scent is amazing, I believe for some it might be high in the price but for me is of great value. The texture feels great smooth. All around great quality great product.
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
I recommend this shampoo
Good shampoo, has a nice texture, washes hair well, after you get a wow effect, soft, silky hair, with volume, has a nice shine. I like the shape, easy to wash . Attractive style, now it's my favorite shampoo.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025Verified purchase
Favorite -
Great shampoo, not stripping my color. Keeper! Please keep the fragrance lite. It is pricey but any better then others. Tends to be more when trying to protect your color and or highlights.
3 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2025Verified purchase
Eh
Impossible to lather and you need to use a lot to feel clean. There isn’t much shampoo in this bottle because of the size and shape. Definitely expected better quality or even amount with that price.
1 reply from NexxusExpert team - 9 months ago
Thank you for sharing your experience with us. We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 49974813.
1 out of 5 stars
25 January, 2025
originally posted on nexxus.com
If you want DRY FRIZZY hair..
This shampoo is awful. Right after applying, the hair was tangled and frizzy. The conditioner did not help at all. Even the hair color got duller.... Yikes!
1 out of 5 stars
23 November, 2024
originally posted on nexxus.com
Horrible product
Worst shampoo ever! Leaves a thick white film on your hair. So disappointing.
1 reply from Nexxus Corporate Services team - 11 months ago
We apologize for any inconvenience caused by Color Assure Sulfate-Free Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 49356282 so we can address your concerns promptly.
5 out of 5 stars
3 November, 2024
originally posted on influenster.com
Great shampoo!
I have been using this shampoo for a year now as I switch off and on from different brands to help hair growth and remove build up. I would have to say this shampoo is the only one I love so far! My hair has grown and looks more healthier since my hysterectomy 6 years ago as my body hair and skin changed drastically! Would highly recommend this shampoo and conditioner. Recommend 10 of 10 and it worth it a try!!!
4 out of 5 stars
14 October, 2024
originally posted on influenster.com
Proteins for Colored hair
I like this shampoo for my colored hair. It’s packed with proteins to bring dull hair back to life. It makes my colored hair last longer. It lathers great and smells great.