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Nexxus Color Assure Sulfate-Free Shampoo For Color Treated Hair

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Nexxus Color Assure Sulfate-Free Shampoo For Color Treated Hair - image 1 of 4
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About this item

Highlights

  • LONG-LASTING COLOR VIBRANCY: The Nexxus Color Assure Shampoo and system keeps colored hair vibrant for up to 40 washes.
  • PROTEINFUSION BLEND: This sulfate-free shampoo for color-treated hair is made with our exclusive ProteinFusion blend with quinoa and elastin protein and is sulfate and silicone free.
  • CUSTOM CRAFTED FOR COLORED HAIR: This shampoo with pump is specially formulated for color treated hair to keep it vibrant and bring it back to life.
  • THE COLOR ASSURE SYSTEM: This silicone free shampoo comes with a convenient pump and works best when paired with the other Color Assure products, conditioner, and hair mask.
  • HAIR CARE EXPERTS: Our experts translate latest trends and technologies into innovative products, like this Color Assure Shampoo, and ingredients to deliver the best results.
  • SEE THE SCIENCE: Nexxus experts studied color treated hair at the molecular level and crafted this shampoo with ingredients that replenish hair with the nutrients lost during the coloration process.

Description

Nexxus Color Assure Shampoo for color-treated hair has been specially formulated to help extend the color vibrancy of color-treated hair for longer. Using our exclusive PROTEINFUSION blend, this sulfate-free shampoo for color treated hair helps replenish nutrients to help enhance color vibrancy. For best use, apply this silicone free shampoo with pump to wet hair. Later, rinse and follow with Nexxus Color Assure Conditioner.
Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regiment for color care. The range includes products like a shampoo, conditioner, and purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.
Scent: Scented
Hair Type: Colored, All Hair Types
Health Facts: Aluminum-Free, Silicone-Free, Paraben-Free, Sulfate-Free
Product Form: Liquid
Beauty Purpose: Color Protection, Basic Cleansing
Net weight: 33.8 fl oz (US)
TCIN: 14908993
UPC: 605592091759
Item Number (DPCI): 063-00-2782
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (eau), cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, fragrance (parfum), chenopodium quinoa seed extract, argania spinosa kernel oil, prunus amygdalus dulcis (sweet almond) oil, cocos nucifera (coconut) oil, hydrolyzed keratin, hydrolyzed wheat protein, hydrolyzed elastin, citric acid, coconut acid, sodium benzoate, polyquaternium-10, stearamidopropyl dimethylamine, ppg-9, amyl cinnamal, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool.

Shipping details

Estimated ship dimensions: 3.363 inches length x 3.363 inches width x 10.118 inches height
Estimated ship weight: 2.567 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Nexxus Color Assure Vibrancy for Color Treated Hair Collection

About the collection
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer.

Nexxus' scientists have developed a one-of-a-kind PROTEINFUSIONTM blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes.
View Nexxus Color Assure Vibrancy for Color Treated Hair Collection collection
3.9 out of 5 stars with 2141 reviews
38% would recommend
115 recommendations
effectiveness: 2.45 out of 5
quality: 2.45 out of 5
value: 2.2 out of 5

GREAT, LOVE THIS SHAMPOO.

5 out of 5 stars
Thumbs up graphic, would recommend
bed sheets - 6 days ago, Verified purchaser
GREAT PRODUCT, A LITTLE EXPENSIVE BUT WORTH IT.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Hair care

5 out of 5 stars
Thumbs up graphic, would recommend
grandma - 2 months ago, Verified purchaser
I like the way it makes my hair feel and looks. It takes good care of my hair
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Love the smell

5 out of 5 stars
Thumbs up graphic, would recommend
Rosie - 2 months ago, Verified purchaser
Leaves my hair feeling great and I get compliments on the smell.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Not so great

1 out of 5 stars
Beca G - 4 months ago
originally posted on nexxus.com
I put all of my trust in this shampoo/conditioner because I have curly & colored hair BUT it disappointed me! The color faded quicker than usual & my hair became super dry, causing it to fall off. I won’t be buying this again. In regard to the scent, it isn’t bad at all but the formula just isn’t for curly hair.
1 guest found this review helpful. Did you?

Soft Silky Hair

5 out of 5 stars
- 4 months ago
originally posted on nexxus.com
I absolutely love the Nexxus Color Assure Shampoo and Conditioner. It leaves my hair soft and really light weight, Its wonderful on my colored hair.
1 guest found this review helpful. Did you?

Works as advertised

5 out of 5 stars
- 5 months ago
originally posted on nexxus.com
Cleans hair without stripping color. No dullness or drying. LOVE IT!
Did you find this review helpful?

Horrible

1 out of 5 stars
Thumbs down graphic, would not recommend
Marisol - 6 months ago
If I could rate this a zero I would!!Stripped my new hair color, made my hair feel like straw. I couldn’t even brush it, was clumped together from how brittle it made it. Does not lather. My hair felt dirtier than when I washed it. It also made it super itchy. The condition was fair, but it a no for the shampoo!
1 reply from NexxusExpert team - 6 months ago
Thanks for reaching out, we're sorry our Color Assure Shampoo didn't work for you. We appreciate feedback like yours, as it helps us improve our products - please connect with our team directly at consumer.services@unilever.com, and share ref ID: 46294286, so we can ask a few questions. We look forward to hearing back from you!
1 guest found this review helpful. Did you?

Great for colored hair

5 out of 5 stars
Thumbs up graphic, would recommend
2Esmom - 9 months ago, Verified purchaser
Using for colored hair really like it. I can even skip a day washing - sometimes.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Made my hairs rough and dry

1 out of 5 stars
Thumbs down graphic, would not recommend
IQ - 11 months ago
Worst shampoo ever. I used it only 2times and my hairs r so rough and dry. Plz dont waste your money . I wish I could return it . I font know why on the earth I bought the biggest bottle .I heard so much about this Shampoo n was so excited to use it .
1 reply from NexxusExpert team - 11 months ago
Hello, we're very disappointed to hear you did not have the experience you were expecting from our Nexxus Color Assure Shampoo and our team would like to know more - Please reach out to us at consumer.services@unilever.com directly, with ref ID: 44922656. We'll keep an eye out for your email!
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

Love this shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
CME - 11 months ago
Love this for color treated hair!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Really drying scalp!

1 out of 5 stars
Deedeekk - 11 months ago
originally posted on nexxus.com
This shampoo really dried out my scalp and I think it’s making me lose hair.
1 reply from Consumer Services team - 11 months ago
We're sorry to hear you had this experience with our Color Assure shampoo, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44849654. We'll watch for your email!
3 guests found this review helpful. Did you?

BURNT SCALP

2 out of 5 stars
Thumbs down graphic, would not recommend
cierra - 11 months ago
I’ve been using this shampoo and conditioner all summer and it just took me until now to realize this is why my scalp burns so easily in the sun. I thought I was just in the sun for so long but everyone else I would be with would be fine. I use no other product on my hair and I would have red burns around my hair line and literally have chunks of skin peeling after a wash.
1 reply from NexxusExpert team - 11 months ago
Hi Cierra, we're sorry to hear you had this experience with our Color Assure shampoo, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44809088. We'll watch for your email!
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Stripped Color, Feels Brittle

1 out of 5 stars
DisAppointing4me - 1 year ago
originally posted on nexxus.com
Just like other reviews, I washed my hair with Nexxus shampoo and conditioner for the first time, thinking it was going to PROLONG my hair color. BUT GUESS WHAT?! Instead, it stripped it and now it feels dry! I should have just stuck with what my hair is used to, and it's definitely not this product! I'm so disappointed! It's false advertising based on my personal experience.
1 guest found this review helpful. Did you?

Stripped Hair Color

1 out of 5 stars
Thumbs down graphic, would not recommend
Shopping - 1 year ago, Verified purchaser
Just like other reviews, I washed my hair with Nexxus shampoo and conditioner for the first time, thinking it was going to PROLONG my hair color. BUT GUESS WHAT?! Instead, it stripped it and now it feels dry! I should have just stuck with what my hair is used to, and it's definitely not this product! I'm so disappointed! It's false advertising based on my personal experience.
1 reply from NexxusExpert team - 1 year ago
We're so sorry to hear you had this experience with our Color Assure shampoo, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44401251. We'll watch for your email!
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

Do not use!

1 out of 5 stars
Missyagogo - 1 year ago
originally posted on nexxus.com
[This review was collected as part of a promotion.] Do not use!! I got this as a sample and as I was washing my hair, it started coming out! Not clumps but quite a few strands at a time. I’m not taking chances with this stuff!
1 reply from Consumer Support team - 1 year ago
We're sorry to hear you had this experience with our Color Assure shampoo, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44054383. We'll watch for your email!
Did you find this review helpful?

doesn't lather

1 out of 5 stars
Thumbs down graphic, would not recommend
ash - 1 year ago
hard to get sudsy, just rolls off my hands as I try to lather it. Usually only use shampoo once with other brands, but definitely need to twice with this and then usually still end up frustrated that I can’t get it to lather properly onto the scalp even the 2nd round.
1 reply from NexxusExpert team - 1 year ago
Hi, we're bummed to hear you weren't a fan of this shampoo! We'll be sure to share your lathering experience with our team - we hope you have a nice day.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Good for extending hair color

5 out of 5 stars
PattyD - 1 year ago, Verified purchaser
Good shampoo that gives my hair volume while helping to protect the color
Did you find this review helpful?

horrible

1 out of 5 stars
Thumbs down graphic, would not recommend
ashp - 1 year ago
leaves a nasty greasy waxy film on hair that is impossible to get rid of! several washes later and my hair still wasn’t clean. never had an issue this bad with a shampoo/ conditioner before. threw out both bottles. what a waste.
1 reply from NexxusExpert team - 1 year ago
Hello, we're very sorry to hear you had this experience with our Color Shampoo - our team would like to ask you a few questions regarding this. Please reach out to us at consumer.services@unilever.com directly, with ref ID: 43298382. We'll keep an eye out for your email!
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Nexxus color assure shampoo

5 out of 5 stars
- 1 year ago
originally posted on influenster.com
I really like this shampoo, I also use the conditioner. This is gentle on my hair, leaves it feeling soft not dry. The scent is very light!
7 guests found this review helpful. Did you?

reallt enjoy this product

5 out of 5 stars
stunning - 1 year ago
personally, i really like this product! strengthens my hair and makes it look good
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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