Kristin Ess+ Color Safe Moisturizing Shampoo - Sulfate-Free - UV Color Shield & Peptide Technology - 10 fl oz
$16.99 when purchased online
Target Online store #3991
About this item
Highlights
- moisturizing
- shine enhancing
- sulfate-free
- for color treated hair types
Description
Shampoo is a critical step to keeping brilliant hair color—and I always want to keep a good thing going. My sulfate-free and peptide-infused shampoo with Color Shield UV Complex helps reduce the loss of color from the first wash and preserve vibrancy longer.
Clinically tested to:
prevent color fading*
boost shine**
shield hair from UV rays***
*based on a clinical study using a Colorimeter for the Peptide Protect regimen
**based on a clinical study using a Glossymeter for the Peptide Protect regimen
***based on a SEM clinical study on 10 hair tresses for the Peptide Protect regimen
HOW TO USE
1. Depending on the thickness of your hair, squeeze a small amount into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. Rinse clean and repeat if necessary.
4. For best results follow with Peptide Protect Anti-Fade Conditioner.
EXPERT TIP: I recommend shampooing twice with Peptide Protect Anti-Fade to fully remove build up from the scalp and strands without over-stripping hair.
Key Ingredients:
Soybean Oil: Known to help moisturize and nourish the hair and scalp. It can also help reduce frizz and add shine to the hair, making it easier to style and manage.
Glycerin: Known to add moisture to the hair, helping to improve softness, manageability, and overall hair health.
Hydrolyzed Quinoa: Helps preserve and retain color over time and enhances color vibrancy with repeat applications.
Contains Color Shield UV Complex formulated to preserve the vibrancy of hair color and boost shine to keep it looking brilliant while fortifying and shielding hair from harmful UV rays.
Featuring our honey cream fragrance with notes of almond, violet, honey, vanilla cream + sandalwood.
cruelty free | color + keratin safe | vegan
free of sulfates, parabens, phthalates + silicones
Clinically tested to:
prevent color fading*
boost shine**
shield hair from UV rays***
*based on a clinical study using a Colorimeter for the Peptide Protect regimen
**based on a clinical study using a Glossymeter for the Peptide Protect regimen
***based on a SEM clinical study on 10 hair tresses for the Peptide Protect regimen
HOW TO USE
1. Depending on the thickness of your hair, squeeze a small amount into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. Rinse clean and repeat if necessary.
4. For best results follow with Peptide Protect Anti-Fade Conditioner.
EXPERT TIP: I recommend shampooing twice with Peptide Protect Anti-Fade to fully remove build up from the scalp and strands without over-stripping hair.
Key Ingredients:
Soybean Oil: Known to help moisturize and nourish the hair and scalp. It can also help reduce frizz and add shine to the hair, making it easier to style and manage.
Glycerin: Known to add moisture to the hair, helping to improve softness, manageability, and overall hair health.
Hydrolyzed Quinoa: Helps preserve and retain color over time and enhances color vibrancy with repeat applications.
Contains Color Shield UV Complex formulated to preserve the vibrancy of hair color and boost shine to keep it looking brilliant while fortifying and shielding hair from harmful UV rays.
Featuring our honey cream fragrance with notes of almond, violet, honey, vanilla cream + sandalwood.
cruelty free | color + keratin safe | vegan
free of sulfates, parabens, phthalates + silicones
Hair Type: All Hair Types, Colored
Health Facts: Vegan, Sulfate-Free, Contains Quinoa, Silicone-Free, Paraben-Free, Sodium Laureth Sulfate-Free, Sodium Lauryl Sulfate-Free, Dye-Free, Artificial Color-Free
Product Form: Liquid
Beauty Purpose: Moisturizing, Color Protection, Shine Enhancing
Net weight: 10 fl oz (US)
Features: Rinse-Off
TCIN: 92353499
UPC: 840797175372
Item Number (DPCI): 063-00-5636
Origin: Made in the USA
Ingredients:
water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, decyl glucoside, fragrance (parfum), glycol stearate, sodium chloride, phenoxyethanol, acrylates copolymer, sodium lauroyl sarcosinate, polyglycer yl-4 caprate, polyglyceryl-6 caprylate, guar hydroxypropyltrimonium chloride, citric acid, hydrolyzed quinoa, phytantriol, ethylhexyl methoxycinnamate, polyquaternium-44, glycine soja (soybean) oil, ethylhexylglycerin, sodium hydroxide, trisodium ethylenediamine disuccinate, ethylhexyl salicylate, butyl methoxydibenzoylmethane, tocopherol, potassium sorbate, sodium benzoate, citronellol, geraniol.' '
Shipping details
Estimated ship dimensions: 2.31 inches length x 2.31 inches width x 6.52 inches height
Estimated ship weight: 0.78 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Kristin Ess + Peptide Hair Care Collection
About the collection
We tasked our labs with creating safe and streamlined bond-building and next-generation color protection. Our breakthrough takes it much further. Kristin Ess+ Peptide Restore and Peptide Protect use advanced peptides that go to work at multiple levels. These powerful new formulas combine and compound multiple tested technologies to check all the boxes and more—that’s the +.
Your signature style is more effortless than ever—Kristin Ess+ clinically tested repair and protection has your hair health covered today and beyond. Color and keratin safe, cruelty-free, vegan and free of sulfates, parabens, phthalates and silicones.
Your signature style is more effortless than ever—Kristin Ess+ clinically tested repair and protection has your hair health covered today and beyond. Color and keratin safe, cruelty-free, vegan and free of sulfates, parabens, phthalates and silicones.
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Guests are saying
This shampoo is highly praised for its ability to gently cleanse while preserving color vibrancy, making it ideal for color-treated hair. Guests appreciate its luxurious scent, effective lather, and the fact that a little goes a long way. The packaging is also noted for its aesthetic appeal. Many guests report softer, healthier hair with reduced fading, making it a great addition to their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 945 reviews
effectiveness: 3.67 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
50% would recommend
4 recommendations
Love
5 out of 5 stars
nmesser1215_4874 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this shampoo. It protects my color treated hair and leaves it looking smooth, clean and soft. The dark purple color of the bottle looks luxurious too. The scent is heavenly!
so good
5 out of 5 stars
Thumbs up graphic, would recommend
D - 2 months ago
This is some of the best stuff I’ve personally used in a long time. My hair feels salon level cleansed and I find it smells really good.
Not good.
1 out of 5 stars
Thumbs down graphic, would not recommend
GnattsNat - 2 months ago, Verified purchaser
I wouldn't call this shampoo "color safe". My hair dye starts to fade after just one wash from this. There's nothing special about it. I would not recommend at all.
The Holy Grail of Anti-Fade Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 2 months ago, Verified purchaser
I cannot express how obsessed I am with this shampoo. I have dark purple hair and semi-permanent fashion colors can fade so easily. I have tried Biolage, Aveda, Paul Mitchell, and this color-safe shampoo and NOTHING compares to this product. For tax, here is a photo of my hair three days after I got it died and a photo today (5 weeks later). Based on the ingredients, the closes product on the market is Pureology's shampoo... This is way cheaper. If you have fashion colors GET THIS SHAMPOO!!!!
Gentle cleanse and nice thick lather
4 out of 5 stars
ldawg1807_3690 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] A sulfate‑free, peptide-infused formula with “Color Shield UV Complex” designed to reduce color fade from the very first wash, boost shine, and protect against UV. It cleansed gently without stripping and had a nice thick lather. This shampoo is ideal for those with color-treated hair who want a gentle yet effective clean that doesn't strip vibrancy.
Great
5 out of 5 stars
mkubez_8000 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Loved this shampoo so much. It smells great, the packaging is very beautiful and it does a great job on my color treated hair. I would definitely recommend
Amazing for the price for anti fade!!
5 out of 5 stars
hanren_2900 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using the Kristin Ess Peptide Protect Anti-Fade line (shampoo, conditioner, and leave-in conditioner) for a few weeks now, and I’m seriously impressed! My color-treated hair usually fades fast, but this line has helped maintain the vibrancy so well. The shampoo lathers nicely without feeling harsh or drying, and the conditioner leaves my hair super soft and tangle-free without being heavy. The real standout for me is the leave-in conditioner—it gives my hair a smooth, shiny finish, adds extra moisture, and protects it from heat when I style. Plus, the scent is light and clean (not overpowering). Highly recommend this line if you’re looking to extend the life of your color while keeping your hair healthy and hydrated!
Great Shampoo
5 out of 5 stars
kelcapot1_9660 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received Kristin Ess Peptide Protect Anti-Fade Shampoo from @influenster in exchange for my honest review. I have highlighted hair and after using this shampoo for a couple weeks I found my hair color to still be bright, shiny and fresh looking. The shampoo leaves your hair smells clean like you’ve just walked out of a salon. The only thing that I don’t like about this product is the packaging. I don’t like the bottle. It’s difficult to squeeze. But other than that I recommend this shampoo.
Pretty smell
4 out of 5 stars
stephaniew150_4290 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like the smell, it smells like a vanilla fig kind of smell, very pretty. I like the color of the packaging. That shampoo is really nice did not dry my hair out. It kept my hair color from fading. The price is really affordable. I would buy again.
Great shampoo
5 out of 5 stars
queenprimavera_1741 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Christian F. Protect Anti-Fade Shampoo is a great find for anyone trying to make their hair color last longer. It cleans gently but thoroughly, without stripping my hair or dulling the color. After using it for a few weeks, my hair feels healthier, shinier, and definitely less faded. It also smells fresh and doesn’t leave any residue. Paired with the conditioner, it’s a solid duo for color-treated hair.
Works well for my hair
5 out of 5 stars
jl33_7887 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this conditioner! It leaves my hair, feeling nice and soft and works really well to untangle my hair. The anti-fade is just another bonus.
Ok
3 out of 5 stars
meghanp46_140 - 4 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Smells good. Lathered nicely. My hair felt kind of stripped, like chunky and dry after washing. I did not like the texture of the shampoo it almost left a greasy residue on my hands
Good
5 out of 5 stars
sooalyssa_2965 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Used this on my red wig that wasnt doing well with my regular shampoo and conditioner. This system was perfect for it. The loss of color was slight but nothing too much. My wig felt soft and bouncy.
So good
5 out of 5 stars
meowgically_8200 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is awesome. It’s a good value for the money. The packaging is sleek. It smells good and works really well on my hair texture. It really protects my color too.
Gentle and effective
5 out of 5 stars
freckles1078_7254 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Color-treated hair’s new best friend. This shampoo lathers like a dream, rinses clean, and somehow manages to be both gentle and effective. My hair feels stronger, softer, and my color lasts longer between salon visits. Bonus: it smells like a luxury spa in a bottle.
Anti fade
5 out of 5 stars
shayna1234_115 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really enjoyed Kristin ess peptide protect anti fade shampoo i just recently dyed my hair so was happy to have a anti fade product that works so well!
Great packaging and long-lasting smoothness, but t
4 out of 5 stars
rosetran91_838 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently tried the Kristin Ess+ Peptide Protect set, including the shampoo, conditioner, and leave-in spray. The first thing that caught my attention was the packaging – I absolutely love the design and the deep plum color. It looks really classy and feels sturdy in the hand, definitely a nice touch for the bathroom shelf! In terms of performance, this set left my hair feeling soft and smooth for a long time after washing, which I really appreciated. It’s great for color-treated or dry hair. However, I’m not a big fan of the scent – it’s a bit too strong and not quite to my taste. Overall, I’m happy with how well it cares for my hair, but I do wish the fragrance were a bit more subtle and pleasant.
Best smelling shampoo
5 out of 5 stars
cherylraed_7142 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I absolutely loved the scent of this shampoo, it’s soooo good!!! A little goes a long way, you don’t need much for a great cleanse. Pretty packaging, definitely feels like a luxuriy product.
Dry Locs... A Thing of the Past
5 out of 5 stars
annukhemeraraheru_1649 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I've had the pleasure of trying this shampoo for 30 days now, and my locs have NEVER felt healthier and lighter than they do since I've been using this product. First off, this product smells AMAZING!!!! It usually takes me about an hour to clean all of my locs, but with this shampoo, my wash time has reduced to 30 mins. It doesn't leave any residue behind. Once I rinsed all of the shampoo out, my locs remained soft as if I had just added the conditioner. The BEST part of it ALL is that this shampoo DID NOT fade my color. My color remained vibrant throughout each and every wash. I highly recommend this shampoo. If you want to keep your color vibrant, scalp clean, and locs lighter, I suggest you go get you some.
Great shampoo
5 out of 5 stars
rachael34_4236 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo is great, I just need a small drop to use during my shower. It smells good, and I feel like it is cleaned well from roots to tips. The bottle packaging is also great. The price is not so expensive too. Highly recommended.