Ninja Belgian Waffle Maker PRO NeverStick - BW1001
$79.99 reg $99.99
$20 off ends Saturday
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Guests are saying
The Ninja Belgian Waffle Maker Pro is a standout kitchen appliance that simplifies waffle-making with its innovative vertical design and nonstick surface. Guests appreciate its ease of use, quick cleanup, and ability to produce perfectly cooked waffles every time. The included recipe book adds to the experience, allowing for creative breakfast options. While some guests noted challenges with batter measurement and design, the overall consensus is that this waffle maker is a fantastic addition to any kitchen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 330 reviews
design: 4.94 out of 5
ease of use: 5 out of 5
easy to clean: 4.78 out of 5
quality: 5 out of 5
value: 4.94 out of 5
100% would recommend
21 recommendations
5 out of 5 stars
22 October, 2026
originally posted on sharkninja.eu
Ninja waffle maker par excellence
Waited a long while for this to land in the UK, from the first waffle, PERFECTION no leaks no mess just so easy to use, cleanup well isn't really any, very pleased with new ninja product, just as I am with all my others.
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Great activity with the kids
[This review was collected as part of a promotion.] This is an awesome waffle maker - really enjoyed a new weekend activity with the kids - quick and easy to use and next to no cleaning up!
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Great features and easy clean plates
I love it, it’s easy to use and waffles are great. I highly recommend. Thank you
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Great waffles
After my mistake and I realised that you fill from the top we had perfect waffles. So easy to clean too.
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Great waffle maker
best purchase happy kids simple to use eaesy to clean
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Perfect ninja
[This review was collected as part of a promotion.] Perfect im verry happy verry good waffle maker ...
5 out of 5 stars
21 October, 2026
originally posted on sharkninja.eu
Another great aid from Ninja Kitchen
[This review was collected as part of a promotion.] Having owned my latest appliance from Ninja, Im so very happy happy with the belgian waffle Maker. It makes perfect waffles every time and there are endless variations to the recipes.
5 out of 5 stars
20 October, 2026
originally posted on influenster.com

THE Waffle Maker To Use and Buy!
The design of this waffle maker is such a simple yet ingenious design. No more spilled batter and crazy cleaning involved. The non stick material is THICK and I love that. This baby has made 100s of waffles and is still purring with the non stick coating looking good as new!
5 out of 5 stars
19 October, 2026
originally posted on sharkninja.eu
Great waffles
Bought this as soon as it came out. I am really pleased with it so far; the recipe is really easy to follow and it makes great-tasting waffles. I recommend getting Canadian maple syrup to pour on them; it's beautiful.
4 out of 5 stars
19 October, 2026
originally posted on sharkninja.eu
The usual Ninja good quality,
Well made and makes waffles perfectly (with the right batter!). My only gripe is that the plates are not detachable, so it makes cleaning more difficult if the wrong consistency of batter is used and it falls out of the bottom (I've only done this once!). Otherwise the waffles come out clean and there's minimal cleaning to do.
From SharkNinja UK team
Hi There, Thank you for taking the time to leave a review. We understand that having non-removable plates can make cleaning more challenging if batter spills over, but we're pleased to hear that day-to-day cleaning is minimal and that your waffles are coming out well. We're delighted to hear that you're enjoying your Ninja Belgian Waffle Maker and that it's producing great results. We appreciate you sharing your experience and feedback with us. If there's anything we can assist you with, please use the link below to contact us: https://support.sharkninja.co.uk/contact-us Kind regards, SharkNinja UK
8 days ago
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Perfect waffles every time
I absolutely love my Ninja waffle maker! It heats up quickly and cooks the waffles perfectly every single time—crispy on the outside and fluffy on the inside. The non-stick surface makes cleanup an absolute breeze, and the vertical design is a huge space-saver on my counter. I highly recommend this to anyone looking for a reliable and high-quality waffle maker!
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
We love it
This is so easy to use and keep clean. We love it will buy again.
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Great, Innovative Ninja design.
Great design. No spill and delicious results. We love it!
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Great item
Works as expected, easy to use and produces excellent waffles.
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Easy to use
Easy to use and set up with helpful recipes/ideas in the accompanying booklet. Unsure if it’s down to the consistency of the batter mix but do get the occasional leak from one of the corners.
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Fabulous
Really impressed. Take a little bit of time to cook so if you’re doing a little batch, I keep them in the oven on low. A batch from the recipe book makes 5x full waffles which is quite a bit. Experimenting now with freezing ready made to toast or air-fry at a later date. Superb and ships clean to use
5 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Love this waffle maker
Great product would highly recommend,especially with ice cream and strawberries
1 out of 5 stars
18 October, 2026
originally posted on sharkninja.eu
Utterly useless and worth only dumping
Utterly useless, the batter poured straight out the bottom of the waffle maker, the cup used to fill it - which it says to use up to the line, didn’t even half fill the chamber. Another piece of worthless cupboard filler from the people who brought you the slushie maker that won’t slush.
From SharkNinja UK team
Hi there, Thank you for taking the time to share your feedback. We're sorry to hear about your experience with the Ninja Belgian Waffle Maker. We understand how disappointing and frustrating it must be when the product does not perform as expected. To help prevent batter leakage, we recommend ensuring the waffle maker is fully preheated before adding batter and waiting for the green indicator light to illuminate. We also recommend using the supplied Precision Pour Cup and filling only between the minimum and maximum fill lines. The cup does include both a minimum fill line (3/4 cup) and a maximum fill line (1 cup), and starting at the minimum fill line may help achieve better results depending on the batter recipe being used. For all information on how to get the best performance with your unit please use the link below: https://support.sharkninja.co.uk/article/BW1000UK-Series-Ninja-Belgian-Waffle-Maker---Owner-s-Guide Kind regards, SharkNinja UK
9 days ago
5 out of 5 stars
17 October, 2026
originally posted on sharkninja.eu
Ninja Belgium Waffle Maker - love it!
This is by far the best waffle maker I’ve purchased and definitely worth the price. So easy to use!
5 out of 5 stars
17 October, 2026
originally posted on sharkninja.eu
Perfect results every time!
[This review was collected as part of a promotion.] Oh my goodness! Ninja have pulled it out of the bag yet again with the Belgium Waffle Maker. I’m so pleased with this machine! On first try my classic vegan waffles came out cooked to perfection! I chose setting number 4 and for me that was the perfect crisp, cooked evenly and absolutely delicious. I was so pleased with the little recipe booklet that came with it too and the ease of making the batter, totally love that I can switch out the milk to an alternative dairy free option for my son. Looking forward to trying the other recipes too, the churros and red velvet cake sound so yummy. The machine heats up so quickly and my waffles were ready in around 5 minutes. So easy to use, compact and easy to store in smaller kitchens, best of all, virtually no clean up afterwards! Just YUM!