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Ninja Belgian Waffle Maker PRO NeverStick - BW1001 - 2 of 4Ninja Belgian Waffle Maker PRO NeverStick - BW1001 - 3 of 4Ninja Belgian Waffle Maker PRO NeverStick - BW1001 - 4 of 4
Ninja Belgian Waffle Maker PRO NeverStick - BW1001 - 1 of 4

Ninja Belgian Waffle Maker PRO NeverStick - BW1001

$99.99

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Vertical design is engineered to heat evenly for consistent results
  • Included PrecisionPour Cup for easy measuring and pouring of batter
  • Roomy, nonstick interior makes 1-inch-thick, fluffy Belgian waffles
  • Audible and visual alerts take out the guesswork
  • From soft and fluffy to deliciously crispy waffles
  • Exclusive Specialty Setting allows for cooking high-sugar batters
  • Chef-curated recipe guide included

Description

Meet the Ninja® Belgian Waffle Maker PRO Neverstick™. No mess, every time. Waffles won't stick and cleanup is a breeze. Unique vertical design offers edge-to-edge heat that consistently creates fluffy waffles with a crisp finish. Choose from 5 different shade settings—plus an exclusive specialty setting—to get exactly the texture you want.
Number of Pieces: 1
Dimensions (Overall): 11.9 Inches (H) x 6.5 Inches (W) x 7.7 Inches (D)
Weight: 5.7 Pounds
Baking Cooking Surface: Nonstick
Features: Nonstick Coating, Indicator Lights, BPA-Free, Timer, Locking Lid
Includes: Batter Scoop, Instruction Manual
Wattage Output: 1000 Watts
Grill surface area: 34.81 Square Inches
Material: Ceramic
Care & Cleaning: Hand Wash, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 86314671
UPC: 622356587556
Item Number (DPCI): 072-04-9823
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.6 inches length x 8.2 inches width x 13.6 inches height
Estimated ship weight: 6.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
WARNING:Cancer and Reproductive Harm—www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/
This product contains Chemicals listed on URL below. For more information about chemicals in this product, visit <a href='https://res.cloudinary.com/sharkninja-na/image/upload/v1708444430/QR Codes/PFAS_Data_list_021324.pdf'>https://res.cloudinary.com/sharkninja-na/image/upload/v1708444430/QR Codes/PFAS_Data_list_021324.pdf</a>.

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Guests are saying

The waffle maker has received positive feedback for its ease of use, compact design, and ability to produce perfectly cooked waffles. Guests appreciate the non-stick surface that simplifies cleanup and the adjustable temperature settings that allow for customization. While some guests noted issues with batter overflow and the absence of a lid cap, the overall sentiment leans towards satisfaction, making it a great addition for waffle enthusiasts and families alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 278 reviews
    design: 4.94 out of 5
    ease of use: 5 out of 5
    easy to clean: 4.78 out of 5
    quality: 5 out of 5
    value: 4.94 out of 5
    100% would recommend
    21 recommendations
    5 out of 5 stars
    8 September, 2026
    originally posted on sharkninja.com
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    Waffle maker

    I really enjoy it I like it a lot. I would recommend it to a friend
    Bigdaddy2bad
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026
    originally posted on sharkninja.com
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    Perfect Waffles every time

    An incredibly easy waffle maker tool that ensures you always fill to the right amount and you have no stick even without using an oil. Also like that it tells you when its ready to open and ready to use for the next one.
    Slava
    Did you find this review helpful?
    4 out of 5 stars
    27 July, 2026
    originally posted on sharkninja.com
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    Love it but it needs work

    Giving 4 stars just because it doesn't come with a lid/cap. I had to print one using a 3D printer.
    Cezar
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2026
    originally posted on sharkninja.com
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    (no review title)

    My daughter bought it, I love it .I want it for myself.
    Leolili
    Did you find this review helpful?
    4 out of 5 stars
    6 June, 2026
    originally posted on sharkninja.com
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    Great little waffle maker. Just watch your fingers

    Really like the waffle maker as it has a small footprint. Only problems have been initially burning myself, my fault. Read the reviews. And not knowing exactly how much batter to put in because you can't see it and I make protein waffles which makes it more difficult. Overall, I really do like this and it does a good job. I am a ninja/ Shark fan to the end
    Lksb
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
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    WAFFFFFLES

    My husband bought me this for Mother’s Day last year. We use it every Sunday morning for breakfast. It makes the perfect waffles and it’s kid friendly so my 4 year old can help me make them as well.
    CaseyP
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on sharkninja.com
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    Cool

    This is the coolest thing that I have ever bought, I loved it!
    Sutton
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on sharkninja.com
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    Great features and easy to clean

    Best waffle maker ever. I love the features and the fact that it easy to use and clean.
    Douglas from PA
    Did you find this review helpful?
    1 out of 5 stars
    30 March, 2026
    originally posted on sharkninja.com
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    Not The Best Waffle Iron

    Not the best designed product. Very easy to burn yourself. For as much as we paid I expectd a better waffle iron fro. SharkNinja.
    1 reply from SharkNinja team - 5 months ago
    Hi there, Thanks for taking the time to share your feedback with us. We’re sorry to hear the Belgian Waffle Maker hasn’t met your expectations. We appreciate you letting us know, and we’ll be sure to share your comments with our product team as we continue improving our appliances. If you’d like us to take a closer look at your unit or offer additional support, you can reach us here: https://support.sharkninja.com/contact-us Sincerely, Ninja Kitchen
    Waffleiron
    Did you find this review helpful?
    1 out of 5 stars
    29 March, 2026
    originally posted on sharkninja.com
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    Not good.

    Whoever thought top fill was the way to go had a miss on this one. Batter never gets all the way to the bottom and top section is still raw. Tried different recipes to see if it helps and it does not. Also when filled the timer LED never changes to red for some reason so I have to guess when the waffle is done. Hopefully can resell this to someone else.
    1 reply from SharkNinja team - 5 months ago
    Hi there, Thank you for taking the time to share your feedback on the Belgian Waffle Maker PRO. We’re sorry to hear that the top‑fill design didn’t work well for you and that the batter wasn’t distributing evenly, resulting in undercooked areas. We understand how frustrating this can be, especially after trying multiple recipes without improvement. We’re also disappointed to learn that the timer LED did not change to red as expected, requiring you to guess when the waffle was done. That is not the experience we want for our customers, as the indicator is designed to provide clear guidance during use. Your feedback is appreciated and will be shared with our product team. If you’re open to it, we’d still like the opportunity to troubleshoot these issues or review support options with you. Please reach out to our team here so we can assist you further: https://support.sharkninja.com/contact-us Thank you again for your honest review. Sincerely, Ninja Kitchen
    Jb1988
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on sharkninja.com
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    Our new favorite appliance.

    We have been making more waffles than ever since getting this. It’s truly non stick and perfectly cooks each waffle. It takes less than a minute for clean up. My only “complaint” is the sticker on the front, I removed before first use and it left a residue that nothing seems to combat. I would recommend using an easier to remove sticker and it is now unsightly and I am afraid I will scratch the metal if I scrub any harder.
    DanM
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on sharkninja.com
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    Perfect waffles with no guesswork

    I’ve owned 4-5 waffle irons over the years and waffle making was always guesswork. Hot / too hot, long enough / too long. This unit is super easy, perfect results. No guesswork .
    HappyLiving
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on sharkninja.com
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    Waffle maker

    Love it best purchase I have done would highly recommend this anyone
    Roundy
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on sharkninja.com
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    Smart Waffle Maker with multi functions

    I recently brought this and I’m so happy I did. This thing is amazing. I’ve made waffles, cinnamon rolls, and cakes in this bad boy. The only issue I have is I didn’t purchase it sooner. This thing is really smart. Nothing ever burns or is under cooked.
    Serenity18
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on sharkninja.com
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    Love it!

    Love it! Very easy to use! Love the small recipe book it came with. I've made the classic waffles and the churro waffles and they were delicious! You do have to measure the batter a few times before getting it right but no big deal by the third time it was perfect!
    Ana T
    Did you find this review helpful?
    4 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
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    Non stick goodness!

    This Belgian waffle maker is amazing and truly is nonstick! I don’t even have to spray the waffle maker before making a fluffy delicious Belgian waffle. The only difficulty with this machine is figuring out how much to fill each waffle to get 4 perfect squares of waffle. I prefer to use the highest setting, number five, as my timer because I like my waffles crisp. Overall, I would recommend this waffle maker if you love a Belgian waffle and want a high-quality waffle maker.
    JennaH
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
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    Good option!

    Excellent waffle maker for making perfect waffles at home. It cooks evenly, nothing sticks, and it's very easy to clean. Its design is practical, and the waffles turn out crispy on the outside and soft on the inside. Highly recommended for everyday use.
    marisolg147_8789
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on sharkninja.com
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    Awesome purchase

    This makes making waffles so much easier. And the waffles just fall right out. Can't wait to purchase another appliance and see how that does.
    tack1974
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
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    Overall, this waffle maker has become part of my d

    I absolutely love this waffle maker and use it almost every morning since I’m obsessed with waffles. It’s surprisingly quiet while cooking—no loud buzzing or annoying noises. The temperature control is great and cooks waffles evenly every time, giving them a crispy outside and fluffy inside, just like restaurant-style waffles. The size is perfect for my kitchen and doesn’t take up too much counter space, but it still feels sturdy and well-made. Cleaning is super easy since the nonstick surface works really well and nothing sticks, which saves so much time. Overall, this waffle maker has become part of my daily routine and I highly recommend it.
    aleahc4_4496
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on sharkninja.com
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    Great addition to my kitchen

    So easy to use and clean. It made the most delicious and the most fluffy waffles. There are a few small kitchen appliances that I feel is worth every penny spent and this is one. I waiting years to purchase one because I wasn't sure it would be worth it.
    Essiemae
    Did you find this review helpful?

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