You’ll flip over these waffles. Literally. It's easy to cook restaurant-quality Belgian waffles at home in minutes with the Kitchen Collection™ Flip Waffle Maker. The flipping action ensures waffles are thick, fluffy and evenly golden-brown every time. Make sweet waffles with chocolate chips or raisins, savory waffles with bits of ham or thin pieces of cooked bacon, cheesy low-carb chaffles with eggs and your favorite cheeses — even hashbrowns. The waffle maker has a red power on light and a green ready light that illuminates when it's time to add batter. When it’s time to flip, the cool-touch easy-flip handle is easy to grip, to make flipping waffles effortless. Cleanup is a breeze too. The PFAS-free nonstick waffle grids are simple to wipe clean, and the removable drip tray that catches splatters to reduce mess is top rack dishwasher safe. And it’s compact — it has a minimal footprint on the countertop and is small enough to store in a kitchen drawer or cabinet. Hamilton Beach has been a trusted name in small appliances since 1910, dedicated to delivering reliable solutions that improve everyday living. **This item is not compliant with the Washington State Lead Law at this time and cannot be sold to residents that reside within the state of Washington.***
Dimensions (Overall): 6 Inches (H) x 9 Inches (W) x 14 Inches (D)
Weight: 3.5 Pounds
Baking Cooking Surface: Nonstick
Wattage Output: 800 Watts
Grill surface area: 8 Square Inches
Material: Metal
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94608556
UPC: 040094261031
Item Number (DPCI): 072-04-0007
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.31 inches length x 10.17 inches width x 15 inches height
Estimated ship weight: 4.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: What is the diameter of the waffle when it's done?
submitted by Summer - 10 months ago
A: Thank you for your question. The appliance will make a 6in waffle.
submitted byHamiltonBeachTeam - 8 months ago
Brand expert
A: It’s the size of my hand at least 6 to 6.5 inches sorry I don’t have a ruler but about that size I’d say maybe even 7 inches but more than likely 6.5. And it makes the waffles perfect texture slightly crispy on outside and super fluffy on inside.
submitted bySej - 9 months ago
Q: Is this product made without PFAS, PFOA, PTFE, lead and cadmium?
submitted by CTDuckMom - 11 months ago
A: Per the sticker seal on bottom right, it’s PTFE, PFOA, lead and cadmium free. The bottom says it contains aluminum and copper. For more info visit www.hb-pfi.com
submitted byKymberly - 11 months ago
A: Thank you for your question. For further assistance, please contact Hamilton Beach directly.
submitted byHamiltonBeachTeam - 8 months ago
Brand expert
Q: Are the grid plates made of ceramic?
submitted by Adriana - 6 months ago
A: Thank you for your question. The grid plates on the Hamilton Beach waffle maker are ceramic.
submitted byHamiltonBeachTeam - 6 months ago
Brand expert
Q: Can you use for cinnamon rolls
submitted by Upset Grandma - 6 months ago
A: Thank you for your question. If your goal is to make canned cinnamon rolls, yes, the Hamilton Beach waffle maker can make them.
submitted byHamiltonBeachTeam - 6 months ago
Brand expert
Q: Can you use this machine to make stuffed waffles?
submitted by CrystalC - 6 months ago
A: Thank you for your question. You can mix various ingredients into the waffle batter, but be sure items like nuts are chopped or evenly distributed so the waffle maker can close properly.
submitted byHamiltonBeachTeam - 6 months ago
Brand expert
Q: Is this formaldehyde free?
submitted by No name - 6 months ago
A: Thank you for your question. For material inquiries regarding Hamilton Beach appliances, please visit the Product Formulation page found on the Hamilton Beach website.
submitted byHamiltonBeachTeam - 6 months ago
Brand expert
Q: Does this make stuffed waffles
submitted by Sunday - 8 months ago
A: Thank you for your question. The appliance will not make stuffed waffles.
submitted byHamiltonBeachTeam - 8 months ago
Brand expert
Q: Can kids use it or mostly for adults to use
submitted by Anne - 9 months ago
A: Thank you for your question. Children should be supervised by an adult when in use.
submitted byHamiltonBeachTeam - 8 months ago
Brand expert
Q: Are the grid plates removable?
submitted by Cat57 - 9 months ago
A: Thank you for your question. The plates are not removable.
submitted byHamiltonBeachTeam - 8 months ago
Brand expert
Q: Hi, Is your product is PFOA, PFA FREE? What metal is used ,is it chemical free?
submitted by Shweta S - 9 months ago
A: Thank you for your question. For further assistance, please contact Hamilton Beach directly.
The waffle maker has received positive feedback for its ease of use, ability to create crispy and fluffy waffles, and convenient features like a removable drip tray. Guests appreciate its compact design and nonstick surface, making cleanup a breeze. However, some concerns were raised about uneven cooking and durability. Overall, it is a great addition for families looking to enjoy homemade waffles effortlessly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
84 star ratings
4.3 out of 5 stars with 84 reviews
design
4.2 out of 5
design: 4.19 out of 5
ease of use
4.4 out of 5
ease of use: 4.41 out of 5
easy to clean
4.4 out of 5
easy to clean: 4.41 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.2 out of 5
value: 4.19 out of 5
74% would recommend
27 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
Yabba Dabba Doo
Great price... Yabba Dabba Dooo nice crisp waffles
DJ Starr
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2026Verified purchase
Great waffle maker
awesome!
Wanda
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 August, 2026Verified purchase
Easy make perfect waffle
I'm a terrible cook. I just get by, by cooking plain food. I tried risking this waffle maker that I could make a waffle that wouldn't end up in the trash. My apple waffle came out perfectly in minutes. I feel like a chef now.
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
I loved that it leaves the waffles crispy and that the waffle maker is so easy to use.
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
9 August, 2026Verified purchase
(no review title)
You get what you pay for. I bought this waffle maker on sale for $15. The waffles cook unevenly with some areas darker/burnt than others. There is no way to adjust the temperature of the waffle iron. It does not beep or make any sound to let you know the waffle is done cooking. It is a non-stick surface. Waffles were easy to remove without using nonstick spray.
1 reply from HamiltonBeachTeam team - 15 days ago
Thank you for sharing your feedback. We're sorry to hear the waffle maker did not fully meet your expectations. While the nonstick surface is designed for easy waffle removal and cleanup, we understand your concerns regarding the cooking performance and features. For further assistance, please contact Hamilton Beach Customer Support at 1-800-851-8900 or customer.service@hamiltonbeach.com.
ESmith
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 June, 2026Verified purchase
Not a good waffle iron.
I don't recommend this item. It's cheaply made and does not flip smoothly.
design
2.0 out of 5
design: 2 out of 5
ease of use
2.0 out of 5
ease of use: 2 out of 5
easy to clean
2.0 out of 5
easy to clean: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 May, 2026Verified purchase
Great for the price
I have no issues with making waffles with this waffle maker the reviews had me a little scared but now that I’ve used it every morning now it’s a life saver when I’m making breakfast for the kids.
Im just agurl
design
3.0 out of 5
design: 3 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 May, 2026Verified purchase
(no review title)
Love it I can eat waffles and chicken everyday.
Poca
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
3.0 out of 5
easy to clean: 3 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 May, 2026Verified purchase
(no review title)
Just make sure you have it flipped to the correct side to open it up when you unbox it. I broke the handle thinking it was stuck. Cooks waffles great, very light weight. Would recommend
Brittaney
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 April, 2026Verified purchase
Manufacturer poor customer service and faulty product
After three uses it cooked unevenly, on one side, contacted manufacturer and they wanted me to cover the cost to have it replaced,
Customer review
design
1.0 out of 5
design: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
easy to clean
1.0 out of 5
easy to clean: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 April, 2026Verified purchase
(no review title)
The ready button won’t light up
MJ
design
1.0 out of 5
design: 1 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 April, 2026Verified purchase
Good and tasty
Best invention ever!! So easy to use and waffles come out amazing. So happy with this purchase.
Lindarat
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
9 March, 2026Verified purchase
(no review title)
Makes perfect waffles my kids love helping me make waffles and they love the waffle maker.
Fan
2 guests found this review helpful. Did you?
1 out of 5 stars
8 March, 2026Verified purchase
(no review title)
Broke after one use
Kayleigh
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 March, 2026Verified purchase
check before leaving parking lot
broken when purchased in November. I opened in March and now I can't return or exchange due to over 90s.
Mechelle
design
1.0 out of 5
design: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
easy to clean
2.0 out of 5
easy to clean: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
7 March, 2026
(no review title)
They left my order outside the apartment door where someone came steal it and they did not ring the doorbell to bring it to my door not happy
Deborah
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 March, 2026Verified purchase
Perfect Waffle Maker
Perfect size and easy to use. Waffle was light and fluffy and did not stick at all. Very pleased with this appliance .
Karen
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 March, 2026
I love it!
Perfect waffle maker. Quick and simple to use- I can even make delicious waffles during the week before work! Love this appliance so much!
Bri
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 February, 2026Verified purchase
Great price
Great price. Cooks great and is easy to use.
beck72
design
5.0 out of 5
design: 5 out of 5
ease of use
5.0 out of 5
ease of use: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 February, 2026Verified purchase
Great waffle iron
Easy to use! Nonstick surface makes everything super easy to make, the tray on the bottom ensures my countertop stays clean and it pops right into dishwasher. Being able to turn the waffle iron upside down ensure for an even cook.
