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About this item
Highlights
- Nudging is a controversial technique for changing people's behaviours.
- About the Author: Rhys Jones is a Professor of Human Geography at Aberystwyth University.
- 176 Pages
- Business + Money Management, Consumer Behavior
- Series Name: Economy Key Ideas
Description
About the Book
Whitehead and Jones examine the history and use of nudging as a policy tool and consider when and where they are best deployed, if at all.Book Synopsis
Nudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the early 2000s with the launch of "nudge units" and departments in government. Its use as a policy tool is particularly polarizing as it raises moral and constitutional issues about freedom of choice and coercion.
Mark Whitehead and Rhys Jones consider how the nudge as a mechanism for policy implementation came about and why it gives rise to such strong feelings. They explain what a nudge is, how it differs from other behavioural prompts, and consider whether we should use them and, if so, when and where they are best deployed. In particular, they explore how the proliferation of digital media throughout our lives has given nudging a new impetus and sphere of operation, which can be both harder for consumers and citizens to detect and more contentious.Review Quotes
An essential book that offers an eminently clear and cogent account of the rise of nudge as a novel science of social influence. It considers how digitization is rapidly transforming the nature and potential of the nudge, such that surveillant capitalist technologies gain deeper and more pervasive access to our less-than-conscious preferences, responsivities, and habits for commercial gain. How can we speculate on the future of nudging, while also, perhaps, intervening imaginatively, critically and pragmatically in its course?--Carolyn Pedwell, Professor of Digital Media, Sociology Department, Lancaster University
A brilliant and thoughtful review of nudge. A highly useful introduction and critique of this important new policy approach.--Professor Peter John, Head of School of Politics and Economics, King's College London
About the Author
Rhys Jones is a Professor of Human Geography at Aberystwyth University. His research interests are in the broad area of political geography, focusing on themes such as the state, nationalism, behaviour change. He has published 12 books.
Mark Whitehead is a Professor of Human Geography at Aberystwyth University. His research interests span urban studies, sustainability, the impacts of the psychological sciences on public policy, and the social implications of smart technology. He has authored and edited 11 books.Dimensions (Overall): 8.2 Inches (H) x 5.7 Inches (W) x .5 Inches (D)
Weight: .45 Pounds
Suggested Age: 22 Years and Up
Series Title: Economy Key Ideas
Sub-Genre: Consumer Behavior
Genre: Business + Money Management
Number of Pages: 176
Publisher: Agenda Publishing
Format: Paperback
Author: Rhys Jones & Mark Whitehead
Language: English
Street Date: November 26, 2024
TCIN: 90505476
UPC: 9781788217279
Item Number (DPCI): 247-43-7685
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.5 inches length x 5.7 inches width x 8.2 inches height
Estimated ship weight: 0.45 pounds
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