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NYX Professional Makeup Ultimate Eyeshadow Palette
$17.99
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- 16 cool and warm tones
- Blendable formula in matte & metallic finishes
- Velvety smooth shades with full pigmentation
- Perfect for beginners to pro
- Suitable for all eye shapes
- Cruelty-free
Description
Meet the NYX Professional Makeup Utopia Eyeshadow Palette and take a trip to a dreamy, creamy makeup reality. With these 16 out-of-this world shades, discover a universe where warm neutrals coexist with super-saturated electric greens and hazy pastels, with a hint of rich velvet & metallic gold hues. This versatile eyeshadow palette features an ultra-creamy, blendable formula in matte and metallic finishes, perfect for creating endless eyeshadow looks. Mix and match your way to your ultimate color utopia! All NYX Professional Makeup products are proudly cruelty-free and PETA certified.
How To Use: Use a Micro Blending Brush to buff shades onto the eyelids and Micro Detail Brush to push pigments into the crease of the eye or add highlights to the inner corners.
Pro Tip: Choose three shades! One for the lid, crease, and a highlighting shade for the brow bone and inner corners. Not sure which colors to pick? Choose one and the two closest to it. The Utopia Shadow Palette was designed with perfectly coordinated complementary shades to make matching easy!
How To Use: Use a Micro Blending Brush to buff shades onto the eyelids and Micro Detail Brush to push pigments into the crease of the eye or add highlights to the inner corners.
Pro Tip: Choose three shades! One for the lid, crease, and a highlighting shade for the brow bone and inner corners. Not sure which colors to pick? Choose one and the two closest to it. The Utopia Shadow Palette was designed with perfectly coordinated complementary shades to make matching easy!
Suggested Age: All Ages
Color Finish: Shimmer
Color Palette: Bright Tones
Product Form: Pressed Powder
Beauty Purpose: Brightening
Recommended Skin Type: Oily, Sensitive, Mature, Combination, Dry
Net weight: .46 Ounces
TCIN: 51237334
Item Number (DPCI): 052-10-0131
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
01, 04, 09, 10, 11, 13, 14, 15 - ingredients: talc, magnesium stearate, dimethicone, hydrogenated polyisobutene, octyldodecyl stearoyl stearate, bis-diglyceryl polyacyladipate-2, tocopherol, ethylhexylglycerin, phenoxyethanol. may contain / peut contenir (+/-): mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), blue 1 lake (ci 42090). carmine (ci 75470), ultramarines (ci 77007), yellow 5 lake (ci 19140).,07, 08, 12 - ingredients: talc, magnesium stearate, dimethicone, hydrogenated polyisobutene, octyldodecyl stearoyl stearate, bis-diglyceryl polyacyladipate-2, alumina, triethoxycaprylylsilane, tocopherol, ethylhexylglycerin, phenoxyethanol. may contain / peut contenir (+/-): mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), blue 1 lake (ci 42090), carmine (ci 75470), manganese violet (ci 77742). yellow 5 lake (ci 19140). ,5, 16 - ingredients: talc, magnesium stearate, dimethicone, hydrogenated polyisobutene, octyldodecyl stearoyl stearate, bis-diglyceryl polyacyladipate-2. tin oxide, tocopherol, ethylhexylglycerin, phenoxyethanol. may contain / peut contenir (+/-): mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), carmine (ci 75470), manganese violet (ci 77742), ultramarines (ci 77007), yellow 5 lake (ci 19140).,2,3 - ingredients: talc, magnesium stearate, dimethicone, hydrogenated polyisobutene, octyldodecyl stearoyl stearate, bis-diglyceryl polyacyladipate-2. barium sulfate (ci 77120), tocopherol, ethylhexylglycerin, phenoxyethanol. may contain / peut contenir (+/-): mica, titanium dioxide (ci 77891), red 6 (ci 15850), red 7 (ci 15850), red 28 lake (ci 45410), ultramarines (ci 77007).,6 - ingredients: talc, magnesium stearate, dimethicone, hydrogenated polyisobutene, octyldodecyl stearoyl stearate, bis-diglyceryl polyacyladipate-2. tin oxide, tocopherol, ethylhexylglycerin, phenoxyethanol. may contain / peut contenir (+/-): mica, titanium dioxide (ci 77891), red 6 (ci 15850), red 7 (ci 15850), red 28 lake (ci 45410), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 3.87 inches length x 3.71 inches width x 0.94 inches height
Estimated ship weight: 0.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is there any way I can make the colors come out more pigmented on my eyelids like in the picture?
submitted by Grace - 1 year ago
A: Hi there, Grace! This versatile eyeshadow palette features an ultra-creamy, blendable formula in matte and metallic finishes, perfect for creating endless eyeshadow looks. This versatile eyeshadow palette features an ultra-creamy, blendable formula in matte and metallic finishes, perfect for creating endless eyeshadow looks. For the most vibrant and long-lasting results, we recommend using our Ultimate Shadow & Liner Primer before applying the shadow. We hope this is helpful! XOXO
submitted byNYX Cosmetics Team - 7 months agoBrand expert
Q: How many brushes does this come with? Should I purchase more?
submitted by Sarah - 5 years ago
A: Hi there! Thank you for your interest in our Ultimate Shadow Palette. Applicator brushes are not included in this palette. We hope you give it a try soon!
submitted byNYX Cosmetics Team - 5 years agoBrand expert
Q: Does this item contain talc?
submitted by brack - 6 years ago
A: Hi there! Thanks for reaching out with our Ultimate Shadow Palette. This product doesn't seem to make the talc free claim. We encourage you to view the full ingredient list on our website. We thank you for standing with NYX Professional Makeup. Xoxo
submitted byNYX Cosmetics Team - 6 years agoBrand expert
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Guests are saying
The NYX eyeshadow palette is a versatile and affordable option that offers a wide range of colors suitable for both everyday and special occasions. Guests appreciate its excellent pigmentation, easy blendability, and compact packaging, making it ideal for travel. While some colors may require layering for optimal vibrancy, the overall quality and value of the palette make it a favorite among makeup enthusiasts. Its neutral shades cater to various skin tones, enhancing creativity in makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1418 reviews
easy to apply: 4.32 out of 5
easy to remove: 4.7 out of 5
long lasting: 4.11 out of 5
quality: 3.97 out of 5
value: 3.58 out of 5
69% would recommend
88 recommendations
5 out of 5 stars
17 October, 2025
originally posted on NYX Professional Makeup
Ultimate Shadow Pallet
The colors are very pigmented and very vivid. There's so many combinations that you can come up with, anything you can imagine.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Never
It was broken and a mess
1 reply from NYX Cosmetics Team team - 8 days ago
Hi Kayla. Thank you for reaching out to NYX regarding the Ultimate Eyeshadow Palette. We are sorry to hear your palette was broken. We’d like to help! Please call us at 844-335-3510, M-F, 9am-5:30pm, ET and provide us with your case #43256499. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Sure
Really pretty palette, good it as a gift for a friend. My only concern is my friend told me teh green color stained her eye a shade of orange and didn't hold the green pigment well. I had heard anything other complaints so most likely it's a nice product!
1 reply from NYX Cosmetics Team team - 2 months ago
Hi Reilly, thanks for reaching out about NYX Professional Makeup Ultimate Eyeshadow Palette! We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We aim to provide the highest quality products to our consumers, and we hope you continue to use this product with great success. Xoxo
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
The products and value
I just love nyx products ever since I was little! I love love the products so much! The packaging always the best. Never ever disappoint me at all. Their value is so great! All the products are so good! I love everything about NYX and would love to try everything if I could.
4 out of 5 stars
13 August, 2025
originally posted on NYX Professional Makeup
Good (plus note on safety warning)
As my first eyeshadow product, I really enjoyed it. It blends well and doesn't irritate my sensitive skin. On that note: To everyone talking about the 'for face only' shades, if you look a little deeper, you'll see it's not dangerous. The pigments used in those shades are approved as safe around the eyes in places like the EU. However in the US, the FDA is behind on approving certain pigments, so the brand has to put a warning about them. The only difference is that they might stain a bit and could cause an allergic response in people that have really sensitive skin, but that's why patch testing is important. Hope this helps :)
3 out of 5 stars
7 August, 2025
originally posted on NYX Professional Makeup
Variety is always nice!
I was so excited for this palette, given the variety of colors and my past experience with Nyx products. With this palette specifically, I’m finding that the vibrancy and thickness of color of color isn’t there for some of the colors. By thickness I mean even after layering, the color isn’t as I’d expect. I do enjoy the color selection and not all of the colors are disappointing in quality, but I do have other palettes where the powder applies as expected.
1 reply from NYX Professional Makeup team - 3 months ago
Hi KO312! Thanks for reaching out about Ultimate Shadow Palette! We value your feedback and appreciate you taking the time to share it. We'll be sure to pass your comments along to our team so we can continue to improve our products.
5 out of 5 stars
5 August, 2025
originally posted on influenster.com
NYX Ultimate Shadow Palette is a budget must-have
💎 Pigmentation is super! The shadows are bright, easy to lay and extinguish. 🎨 Shades are combined with each other, there are both matte and radiant. ✨ Finish - smooth, without stains, looks expensive. 💼 The packaging is compact and durable, convenient to take with you. 💰 The price-quality ratio is excellent! Ideal for both beginners and make-up artists. 🕒 Durability - they last until the evening, especially with the base. From nude to bold images - with this palette everything is possible 💁♀️💄
5 out of 5 stars
22 July, 2025
originally posted on NYX Professional Makeup
Basic b
Gorgeous! Black base for solid color, white for more pastel! Lasts all day.
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025
Nostalgic colors :)
Love the colors!!! Although, the colors with “[ ]” are not for the eyes.. I use them anyways. Very nostalgic 🩵🩵
3 out of 5 stars
13 July, 2025Verified purchase
Read the fine print
They didn’t do a great job making it easily known this isn’t just eyeshadow. Colors are pretty but the ones I wanted to use aren’t eye safe. I know that’s not their fault but why would you put products that aren’t eye safe in with a mainly eyeshadow pallete
1 reply from NYX Cosmetics Team team - 4 months ago
Hi there! Our Ultimate Shadow Palette is very diverse and has many different application techniques for the shades that are meant for the eye area. This product has been safety tested under supervision of an ophthalmologist, to ensure it is well tolerated. The other shades are face pigment shades (not for eye). Use these shades in these palettes on the face to elevate your look. Bring color to your temples, on the cheeks and anywhere on the face for next-level artistry. We hope you will love this and would love to hear your feedback. Xoxo
1 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
Misleading - Only half the palette is eyeshadow
The brights color palette is misleading. Only half the colors are eyeshadows, the other half are for your face (???) and are not safe to use on your eyes. If I knew this I would not have purchased it and I’m sad that I only noticed the fine print after I had already opened it and used the “not for eyes” colors on my eyes. I feel misled and it is enough to make me not buy this brand again.
1 reply from NYX Cosmetics Team team - 4 months ago
Hi there MoniqueC! Thank you for taking the time to reach out to us about the ULTIMATE SHADOW PALETTE. This palette does have shades for the eyes as well the face to take your look up to the next level and incorporate rich metallics, shimmers and pops of color for a multi-dimensional look. Face pigment shades are not for eye area are to help bring color to your temples, on the cheeks and anywhere on the face for next-level artistry. We are disappointed to hear that this did not meet your expectations and we will share this information with the rest of our team and we hope that you will continue to explore our products in the future with satisfaction.xoxo
5 out of 5 stars
19 June, 2025
originally posted on influenster.com
Great for everyday use
Although it’s small, it’s very pigmented and great for travel. So to me this is the perfect eyeshadow palette! The color coverage is so good and it blends really well. I get no fallout! So I have nothing to complain about. This eyeshadow is also perfect for beginners because it’s nude colors and easy to use and apply!
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
- Skin type: Normal
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
Vibrant
Vibrant and long lasting color
3 out of 5 stars
9 June, 2025
originally posted on NYX Professional Makeup
Not well labeled
I didn’t realize from the packaging that it’s for face and eyes. I got it for the colors I like for my eyes only to find that they aren’t supposed to be used for eyes. This was misleading.
1 reply from NYX Professional Makeup team - 5 months ago
Hi there! Thank you for reaching out about our Ultimate Shadow Palette. We sincerely apologize for the misleading packaging. We understand your frustration at purchasing a product with the intention of using it for eye makeup, only to discover it's not intended for that purpose. We'll address this issue with our packaging team to ensure clearer labeling in the future. In the meantime, we encourage you to explore our other makeup lines, where you'll find a wide range of eye-specific products in colors you'll love. We value your feedback and thank you for bringing this to our attention.
5 out of 5 stars
9 June, 2025
originally posted on influenster.com
Warm Neutral Shades
These warm shades blend together nicely. I like using these light neutral colors for a natural look. The pigment is rich and lasts long. I like that I can see the shades through the clear lid. I use my own brush to apply.
5 out of 5 stars
27 May, 2025
originally posted on NYX Professional Makeup
Good combination
I like the colors - they're all nice for my green eyes.
5 out of 5 stars
26 May, 2025
originally posted on influenster.com
An Array of colors to choose from!
This palette is worth every penny! It is so affordable for the amount of shades it has! Including the shimmers. I love this palette because it consists of neutral colors and pops of shimmers to add on top of your eye looks. The color pay out is also so beautiful. The shimmers are cute and glittery
3 out of 5 stars
9 May, 2025
originally posted on NYX Professional Makeup
Cute to look at , Gr8 ide, bad execution
Colors aren’t very velvety & staying power is lacking
1 reply from NYX Professional Makeup team - 6 months ago
Hi there! We appreciate your feedback on our Ultimate Shadow Palette. While we're happy you find the palette visually appealing, we're sorry to hear the color payoff and staying power weren't up to your standards. We understand the desire for velvety textures and long-lasting wear, and we’ll keep your comments in mind as we develop future palettes. Thank you for sharing your thoughts with us!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
Love this product!
Pricey but worth it! I was looking for a brighter shade for my daughter's dance performance and this looked absolutely beautiful.
5 out of 5 stars
5 April, 2025
originally posted on NYX Professional Makeup
Warms
Shadows are soft easy blends. Range of warm shades is perfect for contours