$20.99 when purchased online
Target Online store #3991
About this item
Highlights
- I KNOW THAT'S BRIGHT COLOR PALETTE: Reintroducing an icon: she's back and brighter! Pop off with vibrant brights. Instantly go from day to play with a splash of vibrant, 1-swipe color.
- VEGAN FORMULAS & SHADES: Get ready to create endless, ultimate looks with our pro-curated, vegan shades and formulas.
- ALL EYES ON EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eye shadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
Turn up and switch up your looks with our Ultimate Palettes! Each palette features 16 vegan true-to-pan payoff shades to create a wide range of looks. From rich mattes to bright shimmers, there's a palette for every look and mood. Instantly go from day to play with a splash of vibrant, 1-swipe color! Create ultimate looks with our pro-curated, vegan shades and formulas. Curated by makeup pros in LA for all skintones.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pressed Powder
Beauty Purpose: Brightening
TCIN: 88276642
UPC: 800897245481
Item Number (DPCI): 052-10-8803
Origin: Imported
Ingredients:
talc, mica, ci 19140/yellow 5 lake, silica, paraffinum liquidum/mineral oil/huile minerale, dimethicone, magnesium stearate, boron nitride, synthetic wax, ethylhexyl palmitate, ci 77891/titanium dioxide, methicone, polyisobutene, phenoxyethanol, diethylhexyl syringylidenemalonate, sorbic acid, caprylyl glycol. pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexylglycerin, caprylic/capric triglyceride, aluminum hydroxide, ci 42090 / blue 1 lake. calcium aluminum borosilicate. dimethicone, ci 19140/yellow 5 lake, isopropyl isostearate, talc, ci 77891/ titanium dioxide, ethylhexyl stearate, synthetic wax, pentaerythrityl tetraisostearate, synthetic fluorphlogopite, silica, magnesium stearate, polyisobutene, paraffinum liquidum/mineral oil/huile minerale. ci 77491/iron oxides, diisostearyl malate, ci 42090 / blue 1 lake, phenoxyethanol, tin oxide, diethylhexyl syringylidenemalonate, sorbic acid, caprylyl glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, methicone, apply face pigments to your temples and cheeks to level up your look. do not use on the eyes. talc, mica, ci 77891/titanium dioxide, silica, ci 42090 / blue 1 lake, boron nitride, synthetic wax, dimethicone, magnesium stearate, paraffinum liquidum/mineral oil/huile minerale, ci 19140/yellow 5 lake, methicone. aluminum hydroxide, caprylic/capric triglyceride, caprylyl glycol, ethylhexyl palmitate, ethylhexylglycerin, polyisobutene, diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxynydrocinnamate, sorbic acid, phenoxyethanol.,synthetic fluorphlogopite, calcium aluminum borosilicate, dimethicone, talc, ci 77891/titanium dioxide, isopropyl isostearate, ethylhexyl stearate, synthetic wax, pentaerythrityl tetraisostearate, magnesium stearate, polyisobutene, paraffinum liquidum/mineral oil/huile minerale, aluminum hydroxide, tin oxide, methicone, aluminum benzoate, caprylic/capric triglyceride, caprylyl glycol, diisostearyl malate, ethylhexylglycerin. diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxynydrocinnamate, sorbic acid. phenoxyethanol, ci 15850/red 7 lake, ci 45410/red 28 lake, ci 15850/red 6, ci 19140/yellow 5 lake.' '
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 0.4 inches height
Estimated ship weight: 0.235 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is there any way I can make the colors come out more pigmented on my eyelids like in the picture?
submitted by Grace - 1 year ago
A: Hi there, Grace! This versatile eyeshadow palette features an ultra-creamy, blendable formula in matte and metallic finishes, perfect for creating endless eyeshadow looks. This versatile eyeshadow palette features an ultra-creamy, blendable formula in matte and metallic finishes, perfect for creating endless eyeshadow looks. For the most vibrant and long-lasting results, we recommend using our Ultimate Shadow & Liner Primer before applying the shadow. We hope this is helpful! XOXO
submitted byNYX Cosmetics Team - 5 months agoBrand expert
Q: How many brushes does this come with? Should I purchase more?
submitted by Sarah - 5 years ago
A: Hi there! Thank you for your interest in our Ultimate Shadow Palette. Applicator brushes are not included in this palette. We hope you give it a try soon!
submitted byNYX Cosmetics Team - 5 years agoBrand expert
Q: Does this item contain talc?
submitted by brack - 5 years ago
A: Hi there! Thanks for reaching out with our Ultimate Shadow Palette. This product doesn't seem to make the talc free claim. We encourage you to view the full ingredient list on our website. We thank you for standing with NYX Professional Makeup. Xoxo
submitted byNYX Cosmetics Team - 5 years agoBrand expert
NYX Professional Makeup The Ultimate Eye Collection
Get Doll'd Up with NYX Professional Makeup Collection
NYX Professional Makeup Halloween Poison Ivy Makeup
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
The eyeshadow palette is generally appreciated by guests for its pigmentation, blendability, and color range. However, some guests express disappointment over certain colors not being eye-safe and the palette being misleadingly marketed as an eyeshadow palette. The neutral colors are especially liked for their versatility for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1409 reviews
easy to apply: 4.31 out of 5
easy to remove: 4.75 out of 5
long lasting: 4.16 out of 5
quality: 3.98 out of 5
value: 3.6 out of 5
69% would recommend
86 recommendations
Good (plus note on safety warning)
4 out of 5 stars
solar lunar - 18 days ago
originally posted on NYX Professional Makeup
As my first eyeshadow product, I really enjoyed it. It blends well and doesn't irritate my sensitive skin. On that note: To everyone talking about the 'for face only' shades, if you look a little deeper, you'll see it's not dangerous. The pigments used in those shades are approved as safe around the eyes in places like the EU. However in the US, the FDA is behind on approving certain pigments, so the brand has to put a warning about them. The only difference is that they might stain a bit and could cause an allergic response in people that have really sensitive skin, but that's why patch testing is important. Hope this helps :)
Variety is always nice!
3 out of 5 stars
KO312 - 25 days ago
originally posted on NYX Professional Makeup
I was so excited for this palette, given the variety of colors and my past experience with Nyx products. With this palette specifically, I’m finding that the vibrancy and thickness of color of color isn’t there for some of the colors. By thickness I mean even after layering, the color isn’t as I’d expect. I do enjoy the color selection and not all of the colors are disappointing in quality, but I do have other palettes where the powder applies as expected.
1 reply from NYX Professional Makeup team - 24 days ago
Hi KO312! Thanks for reaching out about Ultimate Shadow Palette! We value your feedback and appreciate you taking the time to share it. We'll be sure to pass your comments along to our team so we can continue to improve our products.
NYX Ultimate Shadow Palette is a budget must-have
5 out of 5 stars
kristinaz44_9209 - 26 days ago
originally posted on influenster.com
💎 Pigmentation is super! The shadows are bright, easy to lay and extinguish. 🎨 Shades are combined with each other, there are both matte and radiant. ✨ Finish - smooth, without stains, looks expensive. 💼 The packaging is compact and durable, convenient to take with you. 💰 The price-quality ratio is excellent! Ideal for both beginners and make-up artists. 🕒 Durability - they last until the evening, especially with the base. From nude to bold images - with this palette everything is possible 💁♀️💄
Basic b
5 out of 5 stars
triinityz - 1 month ago
originally posted on NYX Professional Makeup
Gorgeous! Black base for solid color, white for more pastel! Lasts all day.
Nostalgic colors :)
4 out of 5 stars
Thumbs up graphic, would recommend
kklongg - 2 months ago
Love the colors!!! Although, the colors with “[ ]” are not for the eyes.. I use them anyways. Very nostalgic 🩵🩵
Read the fine print
3 out of 5 stars
Rustybumper - 2 months ago, Verified purchaser
They didn’t do a great job making it easily known this isn’t just eyeshadow. Colors are pretty but the ones I wanted to use aren’t eye safe. I know that’s not their fault but why would you put products that aren’t eye safe in with a mainly eyeshadow pallete
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there! Our Ultimate Shadow Palette is very diverse and has many different application techniques for the shades that are meant for the eye area. This product has been safety tested under supervision of an ophthalmologist, to ensure it is well tolerated. The other shades are face pigment shades (not for eye). Use these shades in these palettes on the face to elevate your look. Bring color to your temples, on the cheeks and anywhere on the face for next-level artistry. We hope you will love this and would love to hear your feedback. Xoxo
Misleading - Only half the palette is eyeshadow
1 out of 5 stars
Thumbs down graphic, would not recommend
MoniqueC - 2 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
The brights color palette is misleading. Only half the colors are eyeshadows, the other half are for your face (???) and are not safe to use on your eyes. If I knew this I would not have purchased it and I’m sad that I only noticed the fine print after I had already opened it and used the “not for eyes” colors on my eyes. I feel misled and it is enough to make me not buy this brand again.
1 reply from NYX Cosmetics Team team - 2 months ago
Hi there MoniqueC! Thank you for taking the time to reach out to us about the ULTIMATE SHADOW PALETTE. This palette does have shades for the eyes as well the face to take your look up to the next level and incorporate rich metallics, shimmers and pops of color for a multi-dimensional look. Face pigment shades are not for eye area are to help bring color to your temples, on the cheeks and anywhere on the face for next-level artistry. We are disappointed to hear that this did not meet your expectations and we will share this information with the rest of our team and we hope that you will continue to explore our products in the future with satisfaction.xoxo
Great for everyday use
5 out of 5 stars
bellegrisel_9395 - 2 months ago
originally posted on influenster.com
Although it’s small, it’s very pigmented and great for travel. So to me this is the perfect eyeshadow palette! The color coverage is so good and it blends really well. I get no fallout! So I have nothing to complain about. This eyeshadow is also perfect for beginners because it’s nude colors and easy to use and apply!
Vibrant
5 out of 5 stars
Thumbs up graphic, would recommend
KAnders - 3 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
Vibrant and long lasting color
Not well labeled
3 out of 5 stars
Shawna g - 3 months ago
originally posted on NYX Professional Makeup
I didn’t realize from the packaging that it’s for face and eyes. I got it for the colors I like for my eyes only to find that they aren’t supposed to be used for eyes. This was misleading.
1 reply from NYX Professional Makeup team - 3 months ago
Hi there! Thank you for reaching out about our Ultimate Shadow Palette. We sincerely apologize for the misleading packaging. We understand your frustration at purchasing a product with the intention of using it for eye makeup, only to discover it's not intended for that purpose. We'll address this issue with our packaging team to ensure clearer labeling in the future. In the meantime, we encourage you to explore our other makeup lines, where you'll find a wide range of eye-specific products in colors you'll love. We value your feedback and thank you for bringing this to our attention.
Warm Neutral Shades
5 out of 5 stars
laurenprice_544 - 3 months ago
originally posted on influenster.com
These warm shades blend together nicely. I like using these light neutral colors for a natural look. The pigment is rich and lasts long. I like that I can see the shades through the clear lid. I use my own brush to apply.
Good combination
5 out of 5 stars
- 3 months ago
originally posted on NYX Professional Makeup
I like the colors - they're all nice for my green eyes.
An Array of colors to choose from!
5 out of 5 stars
lycheeice11_9295 - 3 months ago
originally posted on influenster.com
This palette is worth every penny! It is so affordable for the amount of shades it has! Including the shimmers. I love this palette because it consists of neutral colors and pops of shimmers to add on top of your eye looks. The color pay out is also so beautiful. The shimmers are cute and glittery
Cute to look at , Gr8 ide, bad execution
3 out of 5 stars
Julieklass - 4 months ago
originally posted on NYX Professional Makeup
Colors aren’t very velvety & staying power is lacking
1 reply from NYX Professional Makeup team - 4 months ago
Hi there! We appreciate your feedback on our Ultimate Shadow Palette. While we're happy you find the palette visually appealing, we're sorry to hear the color payoff and staying power weren't up to your standards. We understand the desire for velvety textures and long-lasting wear, and we’ll keep your comments in mind as we develop future palettes. Thank you for sharing your thoughts with us!
Love this product!
5 out of 5 stars
Thumbs up graphic, would recommend
Opal - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
Pricey but worth it! I was looking for a brighter shade for my daughter's dance performance and this looked absolutely beautiful.
Warms
5 out of 5 stars
Yvie - 5 months ago
originally posted on NYX Professional Makeup
Shadows are soft easy blends. Range of warm shades is perfect for contours
16 pallet eyeshadow
5 out of 5 stars
catinamclaytor - 5 months ago
originally posted on NYX Professional Makeup
I love the warm natural it my favorite go to pallet I always buy more than one
Great price for wonderful pigment
5 out of 5 stars
FlowerCreeper12 - 5 months ago
originally posted on NYX Professional Makeup
I love this product for the price. It has wonderful eyeshadow that are pretty pigmented for the price. It also has a wide variety of uses. I have used it for glamour looks, cosplays, and horror/sfx makeup. Highly recommend to any beginning makeup enthusiast who is just starting out with color.
NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW
1 out of 5 stars
Thumbs down graphic, would not recommend
MeMD - 5 months ago
I am very frustrated by this product and this advertising. I bought it in store thinking that it was all eye shadow. I got it home, opened it, and then noticed that half of them are marked as not safe for eyes and for face only. Now when I look it up on the Target web site, three of the four color palettes have 'for face only' colors in them - and the product is titled "NYX Professional Makeup Ultimate Eyeshadow Palette".. NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW - THE TARGET WEB SITE DESCRIPTION IS MISLEADING. I attached a screen print of the Target web site from today. The in store messaging is very similar.
Love the colors
5 out of 5 stars
Renaissance - 6 months ago
originally posted on NYX Professional Makeup
Blends well, I love the variety in the palette (even though its fairly small), it really enables creativity. It stays on well all day, and can be used with a fine brush as a kind of eyeliner. Love it.