Sponsored
Oat Haus Brownie Batter Granola Butter - 12oz
$7.99 ($0.67/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- GRANOLA, REINVENTED: Oat Haus Granola Butter has the familiar, delicious taste of granola — in spreadable form.
- TASTING NOTES: Brownie Batter Granola Butter is like that nostalgic, boxed Brownie Batter, just envision yourself licking it off the spoon.
- SIMPLE INGREDIENTS: No artificial additives. No fillers.
- BETTER FOR YOU INDULGENCE: Irresistible taste that leaves your body feeling great. Use as a delicious alternative to nut butters (i.e. peanut butter, almond butter, sunflower seed spread etc) and sweet spreads (cookie butter and chocolate hazelnut spread)
- ALLERGEN-FREE & SCHOOL SAFE: The perfect snack for those with allergies, dietary restrictions or in nut-free environments.
- VERSATILE: Tastes incredible with toast, fruit, pancakes, baked goods, smoothies, yogurt, oatmeal, muffins, cupcakes, cookies or our favorite – spooned right from the jar!
- MADE IN A NUT-FREE FACILITY: Granola Butter is free from top 8 food allergens: peanuts, tree nuts (almonds, cashews, pecans, walnuts, etc.), milk, eggs, wheat, fish, shellfish and soy. Granola Butter is also vegetarian, vegan, Non-GMO and CRC kosher, all made in Oat Haus’ dedicated nut free facility.
Description
Say hello to Granola Butter, the world’s first oat-based spread. We partnered with actress & advocate Jameela Jamil and her community I Weigh, to create this nostalgic flavor: Brownie Batter Granola Butter. It tastes *exactly* like the boxed brownie batter you used to get all over your face (and shirt) as a kid — but somehow remains 100% vegan and top 14 allergen-free. How to eat Granola Butter? We recommend adding Brownie Batter to toast, fruit, pancakes, baked goods, smoothies, yogurt, oatmeal, muffins, cupcakes, cookies or our favorite – spooned right from the jar! We started Oat Haus because we wanted to create delicious, nutrient-dense products that anyone could enjoy, regardless of dietary restrictions. And after struggling with an eating disorder for over a decade, it’s our founder’s mission to bring the fun and play back into eating. Our hope is that Granola Butter brings a little spark of joy to your day! *this flavor launched in collaboration with actress Jameela Jamil & I Weigh
Serving Size: 2 Tbsp
Serving Per Container: About 11
Amount :
Calories: 170
% Daily Value*
Total Fat 13g17%
Saturated Fat 5g25%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 20mg1%
Total Carbohydrate 14g5%
Dietary Fiber 2g7%
Sugars 5g
Added Sugars 5g10%
Protein 2g
Vitamin D 0%
Calcium 2%
Iron 6%
Potassium 2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
gluten-free oats, maple syrup, olive oil, coconut oil*, chocolate chips (cane sugar, chocolate liquor, cocoa butter), cacao powder, contains 2% or less of rosemary extract, salt, natural flavors, mono & di-glycerides (emulsifier), potassium carbonate (salt). *made in a nut-free facility with allergen-free coconut oil' '
Consistency: Creamy
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 12 Ounces
TCIN: 88151479
UPC: 850023066282
Item Number (DPCI): 212-02-0208
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.8 inches length x 2.7 inches width x 3.8 inches height
Estimated ship weight: 0.8598 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why’s it gotta be so expensive for such a tiny portion?
submitted by AppleUser - 6 months ago
A: Hi! We pack our Brownie Granola Butter with premium, allergen-friendly ingredients in a nut-free facility — rich, fudgy flavor without cheap fillers.
submitted byA - 2 months agoA: We make everything from scratch with high quality ingredients. This is not your sugar/gluten filled spread - we use Gluten-Free Oats, Olive Oil, Maples Syrup and Coconut Oil.
submitted byDaniel - 2 months ago
Q: Why did you change this?!?! It tastes horrible now and it used to taste SO GOOD!!!!
submitted by SN - 10 months ago
A: We are back to our original olive oil formula you know and love!
submitted byDaniel - 2 months agoA: We hear you! We temporarily switched to sunflower oil, but we’re bringing olive oil back (currently producing it as we speak). We appreciate your feedback and can’t wait for you to try it! ❤️
submitted byA - 9 months ago
Q: What is "Natural Brownie Batter Type Flavor"?
submitted by BrbK - 2 years ago
A: The flavorings we use are combinations of natural essence and extractives obtained solely from plants and these essences/extracts together gives a complex brownie batter flavor.
submitted byyessica - 2 years agoA: it is an aromatic ingredient used in very small quantities to enhance the definitive flavro of our product
submitted byKestra - 2 years ago
Q: It doesn't specify if refrigeration is needed after opening?
submitted by Love - 8 months ago
A: Hi! This is Ali, founder of Oat Haus. No need to refrigerate. Keep in your pantry - it's shelf stable! You CAN refrigerate if you want a thicker, fudge-like consistency (also delicious).
submitted byA - 7 months ago
Q: Does the Oat Haus Brownie Batter Granola Butter need to be refrigerated after opening?
submitted by WDWME - 8 months ago
A: Hello, no need to refrigerate. Keep in your pantry - it's shelf stable! You CAN refrigerate if you want a thicker, fudge-like consistency (also delicious).
submitted byA - 6 months ago
Q: How is this so good?
submitted by BeckyButter - 2 years ago
A: it's the "natural brownie batter type flavor," just like grandma used to use!
submitted bydufferoo - 2 years ago
Frequently bought together
Guests also viewed
Discover more options
$72.49($1.01/ounce)
reg $76.99 Sale
4 out of 5 stars with 4 ratings
$67.49($0.94/ounce)
reg $71.49 Sale
4 out of 5 stars with 1 ratings
$65.00
reg $82.74 Sale
Related Categories
Guests are saying
The brownie batter granola butter has captivated guests with its rich flavor and unique texture, reminiscent of licking the bowl after baking brownies. Many appreciate its nut-free formulation, making it a great alternative for those with allergies. While some guests mention a grainy texture, the overall consensus is that it is delicious and versatile, perfect for spreading on toast, mixing into yogurt, or enjoying straight from the jar. This product is a delightful treat that satisfies sweet cravings without excessive sugar.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 374 reviews
quality: 4.69 out of 5
taste: 4.65 out of 5
value: 4.56 out of 5
90% would recommend
275 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Delicious treat!
Grabbed this on a whim looking for a somewhat healthier chocolate spread alternative. This truly tastes just like brownie batter. I eat it strictly with a spoon as a sweet treat when I need a pick me up, but I can see using it in a million ways like on ice cream, on any baked good, etc.
5 out of 5 stars
10 September, 2025
Picky eater approved
My kids aren’t a big fan of oatmeal so I was hesitant to try this, they loved it.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Delicious
I'm so happy I found this! My boyfriend recently developed a peanut allergy and has been so sad because peanut butter was his favorite thing. This has been such a delicious alternative... The other flavors are super delicious as well!
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Yummy!
Yum! I love the taste but I also love regular granola. My 6 year old wasn't a huge fan but I was!
2 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
This was a miss
So the consistently is basically liquid but somehow it’s a very gritty texture. The taste is very sweet and grainy. I’m stuck having to find ways to make this enjoyable but overall I would not recommend it if you have texture sensitivity and are looking for a Nutella alternative.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
OMG Delicious
Not sure why it’s gotten negative reviews because this is absolutely delicious and I love how a spoonful satifies my sweet tooth. It literally tastes like brownie batter and I will definitely buy again and looking forward to trying the other flavors.
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Pricey but worth it
Despite the mixed reviews and steep price, I still went for it and I’m glad I did. Idk what y’all are talking about ts is so good. I bought it yesterday and I’ve just been eating it straight from the jar so much that it’s already halfway gone. Imo tastes just like brownie batter, super rich & chocolatey, and the grainy texture adds to it in a good way.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2025
Horrid taste
It’s not too late to take this garbage off the market
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2025Verified purchase
Not great
The consistency is gritty which I was expecting, but it removes all mosisture from your mouth making it feel like you are chewing on kinetic sand. The aftertaste is bitter and slightly chemical. Overall would not purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2025Verified purchase
Good
At first, I wasn't a fan,but after trying again, I gradually got to like it. And I have ordered 2 times before.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2025Verified purchase
Separation or mold?
I have purchased this before & really like it, but in my last pickup order it is not just “separated” - see photo. Looks like mold or a fungus. I just opened this. Will not be repurchasing
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2025Verified purchase
Delish
Absolutely incredible. Tastes like licking the spoon after making a batch of brownies
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
Be warned...
You’ll have a hard time not having another spoon full.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2025Verified purchase
Delish!!
Literally tastes like brownie batter. Many people dislike the grainy texture, but this makes it actually taste like real brownie batter. My two daughters equally love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2024Verified purchase
Bad texture and taste
This has a very grainy texture and required a lot of stirring before even trying it. Unfortunately it tasted like cardboard. Definitely won’t buy again, and probably won’t even use the one I purchased.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2024Verified purchase
Nope
Sad that we didn’t like this. It tastes like artificial chocolate. I like the original chocolate flavor but it’s already discontinued. And BB date is like 3 months away from when I received it.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2024
Chalky and rancid
This is not only overly oily, it's somehow also chalky? This tastes like brownie batter if it was made with rancid eggs and oil. The after taste of dusty chalk make me sick and a simple taste of this made me regret all my life's decisions.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
its good! i prommy
trying to get over my nutella addiction and this is an adequate replacement. if you can get over the grainy texture and surprise? chocolate chips (that weren’t in the first jar i tried) this tastes very much like brownie batter. my only complaint is the price, whew that thang costs money
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2024Verified purchase
love it
i love it. my favorite flavor out of all of them. tastes like really brownie batter.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2024
Tasty!
I really like this! I love Magic Shell, and rather than tasting like brownie batter, I would describe this as tasting like a Magic Shell oat dip. I believe the chocolate and coconut oil are what give this product its delightful Magic Shell taste. So, if you don't like Magic Shell, I wouldn't get this. Likewise, I would recommend steering clear of it if you have issues with certain textures. I believe the oats in this granola butter are in the form of a finely ground oat dust that gives this product a very grainy, gritty texture. I don't mind it, but I can see how it could be an issue.