$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- OGX Thick & Full + Biotin & Collagen Volumizing Shampoo for hair with 72+ hours of volume & body
- Wash for healthy hair with a nutrient-infused biotin & collagen formula gives hair volume & texture
- New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage
- With LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair
- The volume shampoo supports hair’s protein & lipid barrier for your heathiest hair
- Use bergamot, jasmine & vanilla scented shampoo with OGX conditioner for your hair routine
- Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes
- From the #1 Hair Repair Brand,* protect against damage & achieve healthy hair in just one wash
Description
"Get 72+ hours of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair Brand* leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes.
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use"
Scent: Vanilla, Jasmine
Hair Type: All Hair Types, Fine
Health Facts: Sodium Lauryl Sulfate-Free, Contains Tea Tree Oil, Paraben-Free, Aluminum-Free, Sulfate-Free, Contains Collagen
Product Form: Liquid
Beauty Purpose: Volumizing, Shine Enhancing, Thickening
Net weight: 13 fl oz (US)
TCIN: 14462805
UPC: 022796918482
Item Number (DPCI): 063-00-2800
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, fragrance (parfum), biotin, hydrolyzed collagen, hydrolyzed wheat protein, ethyltrimonium chloride methacrylate/hydrolyzed wheat protein copolymer, polyquaternium-10, glycol distearate, peg-120 methyl glucose dioleate, cocamidopropyl betaine, laureth-4, laureth-23, dimethicone, glycerin, propylene glycol, sodium chloride, citric acid, dmdm hydantoin, diazolidinyl urea, iodopropynyl butylcarbamate, ext. violet 2 (ci 60730).
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE IMMEDIATELY. FOR BEST RESULTS USE IN CONJUNCTION WITH OTHER OGX PRODUCTS.Shipping details
Estimated ship dimensions: 1.77 inches length x 3.7 inches width x 9 inches height
Estimated ship weight: 1.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product cruelty free? Our followers will not buy or support any beauty or personal care products unless they are cruelty free, and we can't recommend this unless it is...
submitted by RoHa - 9 months ago
A: This product contains Hydrolyzed Collagen which is derived from animals.
submitted byJohnson & Johnson - 9 months agoBrand expertA: This product contains Hydrolyzed Collagen which is derived from animals.
submitted byBrand Answers Squad - 9 months agoBrand expert
Q: Is this shampoo and conditioner for white or gray hair color ?
submitted by Mary Green - 2 months ago
A: Hi Mary Green! This product is suitable for fine, flat hair types and can be used on white or gray hair.
submitted byJohnson & Johnson - 2 months agoBrand expertA: Hi Mary Green! This product is suitable for fine, flat hair types and can be used on white or gray hair.
submitted byBrand Answers Squad - 2 months agoBrand expert
Q: Any sodium laureth sulfates in this product
submitted by Sc - 3 months ago
A: Hi, this product is formulated without the following ingredients: - Sulfated surfactants - Parabens - Phthalates - Microplastics - Dyes
submitted byJohnson & Johnson - 3 months agoBrand expertA: Hi, this product is formulated without the following ingredients: - Sulfated surfactants - Parabens - Phthalates - Microplastics - Dyes
submitted byBrand Answers Squad - 3 months agoBrand expert
Q: Can you use this shampoo once you color you hair?
submitted by Alicia - 1 year ago
A: Yes! This shampoo can be used on any hair type!
submitted byJohnson & Johnson - 1 year agoBrand expertA: Yes! This shampoo can be used on any hair type! <3
submitted byBrand Answers Squad - 1 year agoBrand expert
Q: What is the difference between this product and the extra volume biotin & collagen shampoo?
submitted by Lisa - 3 years ago
A: Hi Lisa, great question! Both products are Infused with collagen, a building block for healthy hair & biotin to help strength & maintain growth . The extra volume contains a premium ingredient blend infused with bamboo fiber extract and hydrolyzed wheat protein designed to nourish hair with everything it needs to look healthy and beautiful. -Hope that help!
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Thanks so much for reaching out about this! There are several ingredient changes between our Extra Volume and Thick Full flavors to help our lovely customers like you find the hair care that works best for your unique hair <3 You can find the full list of ingredients on our website, and are always free to reach out if you have more questions! XO, OGX
submitted byBrand Answers Squad - 3 years agoBrand expert
Q: Is this shampoo and conditioner color safe?
submitted by Leeley146 - 5 years ago
A: Hi Leeley! The OGX Thick & Full + Biotin & Collegen Shampoo & Conditioner are sulfate free and we recommend them for all hair types. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expertA: Hey Leeley146! Yes, this line is safe for color treated hair. We hope you have a great day! XO OGX
submitted byBrand Answers Squad - 5 years agoBrand expert
Q: I have oily hair. Can I was my hair daily with this shampoo?
submitted by Oilyhair - 3 months ago
A: Hey, Great question! Yes, you can wash daily with the OGX Thick Full Biotin Collagen Shampoo. We also recommend to incorporate the OGX Rosemary Mint Extra Strength Hair Shampoo once a week! It is a clarifying mint hair wash that will clear away residue & buildup from your oily hair & scalp. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Does this shampoo contain any alcohol?
submitted by C - 10 months ago
A: No, this product does not contain any alcohol.
submitted byJohnson & Johnson - 10 months agoBrand expert
Q: Does it make your hair grow?
submitted by Elise - 11 months ago
A: Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. XO, OGX
submitted byBrand Answers Squad - 11 months agoBrand expert
Q: can you use this if you dyed your hair?
submitted by Alicia - 2 years ago
A: Hi Alicia, that's a great question! Most of our shampoos and conditioners are safe for color-treated hair as they are crafted with sulfated-free surfactants which is clearly labeled on our products. Our Moroccan Salt Spray is not color-safe. Please remember that everyone’s hair is different, therefore results may vary. Have a great hair day! XO, OGX
submitted byBrand Answers Squad - 2 years agoBrand expert
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Guests are saying
The OGX Biotin and Collagen Shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and improve hair texture. Users appreciate the pleasant scent and the nourishing ingredients like biotin and collagen that promote healthier hair. However, some guests have reported issues with hair shedding and dryness, particularly with the new formula. Overall, it is seen as a good option for those seeking thicker, fuller hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3325 reviews
effectiveness: 3.23 out of 5
quality: 3.24 out of 5
value: 3.38 out of 5
51% would recommend
193 recommendations
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Nasha - 4 days ago, Verified purchaser
I accidentally bought this one instead of the purple shampoo. When I saw biotin on the bottle I thought to keep it as it would not hurt to “add vitamin to my hair!” My hair started falling out in big chucks right after 😱I stopped using it and switched to my old shampoo and it stopped.
New formula is the worst!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper - 20 days ago, Verified purchaser
This new and “improved” formula is the worst thing that has happened to my hair in a long time! It leaves my hair and scalp so dry and itchy! The original thick and full with biotin and collagen that look creamy and purple was great! I used to love it. My hair looked shinier and healthier. Now with this new clear formula of the shampoo my hair looks and feels like straw!!! I don’t color treat or use styling tools so I know this damage is being caused by the shampoo! My scalp is itchy and my hair is dry and brittle from this new formula!!!! Go back to the original formula or I will never be able to use this product again! Now I have to try to find a new shampoo! I’m so upset!
1 reply from Brand Answers Squad team - 18 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
Great scent, works well
5 out of 5 stars
jeanneb35_5833 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really enjoyed using this shampoo! The scent was super nice. Didn’t notice a huge difference from this and other shampoos but it did the job and cleansed well.
Choose the one that suits your hair type.
5 out of 5 stars
odinad_6228 - 25 days ago
originally posted on influenster.com
I have been using this shampoo for 1 year. I really like this shampoo, the smell and the composition are all great. With this shampoo, my hair stays fresh longer.
New formula so bad I tossed an almost full bottle.
1 out of 5 stars
Disappointed in new - 27 days ago
originally posted on ogxbeauty.com
Used this product for years and LOVED it. Opened a new bottle and noted it looked and felt different NEW Formula small flag on bottle. Used it for a week shampoo every day since I have fine flat hair in a short pixie cut. Previous formula gave me nice fullness and lift. This new formula weighs down my hair flat even right after drying. So bad I tossed the product, my husband says I'm super frugal so for me to toss an almost full bottle of shampoo is saying a lot. You've lost a customer.
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
Car - 1 month ago, Verified purchaser
Leaves hair greasy in less than a day. I do not recommend.
1 reply from Brand Answers Squad team - 1 month ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! [With Love, OGX Beauty]
Made my hair shed like crazy!
1 out of 5 stars
RosieR - 1 month ago
originally posted on ogxbeauty.com
This shampoo was making my hair fall out! I originally bought the conditioner version of this and LOVED it - it smells so nice and makes my hair feel great, so I thought I’d try the shampoo. It smells horrible and causes way more shedding, even after using it for a few weeks. My hair looks lackluster too. Do not use!!
Great shampoo
5 out of 5 stars
neii1_5438 - 1 month ago
originally posted on influenster.com
I love all the benefits this shampoo gives. It’s worth the money on that alone. The bottles are pretty stiff so it could be hard to get it out. Shampoo is a thicker texture than others I have previously used. Leaves my hair clean and smelling good.
PLEASE BRING BACK THE ORIGINAL VERSION OF THIS SHAMPOO
1 out of 5 stars
Thumbs down graphic, would not recommend
Roxym4jc - 1 month ago, Verified purchaser
I HAVE USED THE ORIGINAL SHAMPOO PURPLE BOTTLE THICK AND FULL FOR YEARS AND YEARS...I DO NOT LIKE THIS NEW UPDATED VERSION AND I THREW IT AWAY. YOU RUINED IT BY GIVING IT VOLUME AND TEXTURE. THE ORIGINAL FORMULA IS 10 STARS...PLEASE BRING IT BACK AGAIN...THANK YOU
1 reply from Brand Answers Squad team - 1 month ago
We appreciate you for being a loyal customer of OGX and we do apologize for the inconvenience this may have caused you. We will share this as a feedback to the appropriate team.
PLEASE BRING BACK THE ORIGINAL SHAMPOO VERSION
1 out of 5 stars
ROXYM4JC - 1 month ago
originally posted on ogxbeauty.com
I HAVE USED THE ORIGINAL SHAMPOO THICK AND FULL FOR YEARS AND YEARS...I DO NOT LIKE THIS NEW UPDATED VERSION AND I THREW IT AWAY. YOU RUINED IT BY GIVING IT VOLUME AND TEXTURE. THE ORIGINAL IS A 10 STARS...PLEASE BRING IT BACK AGAIN...THANK YOU
Ruthy
5 out of 5 stars
Thumbs up graphic, would recommend
Noahsruthy - 1 month ago, Verified purchaser
Makes my thinning hair look fuller and thicker
1 reply from Brand Answers Squad team - 1 month ago
We truly appreciate your feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX Beauty
Bring back old formula
1 out of 5 stars
Loop - 2 months ago
originally posted on ogxbeauty.com
I have used this shampoo n conditioner for years and loved it but since the new formula my hair feels like straw. Please bring back the old formula. I am now looking for a new shampoo now such a shame
New formula after 2022 doesn’t work for me
1 out of 5 stars
Mulan - 2 months ago
originally posted on ogxbeauty.com
Very disappointed about the new formula … been using the shampo and conditioner since 2019. It was a wonderful then they start to change the formula. I had to find another brand … this week I found one bottle of the old formula in my stuff and I used omg … very unfortunate you had to change the formula it was the best in the game… for straight , curly hair :(
Loses hair
1 out of 5 stars
tantanbon - 2 months ago
originally posted on ogxbeauty.com
Making me lose so much hair in the shower, and when I’m out the shower my hair is tangled and dry and frizzy like crazy even though I just stepped out. And bc of that I lose even more hair after the shower when I brush it. Maybe this shampoo works better on others but as someone with fine thin hair it’s just making it worse
New formula is terrible
1 out of 5 stars
Smh at you - 2 months ago
originally posted on ogxbeauty.com
This new formula is horrible , I'm find a different company
Biotin and colagen shampoo
4 out of 5 stars
michaell125_8007 - 2 months ago
originally posted on influenster.com
I have a product with my hair everytime I wash my hair, loss many hair. I feel very stressful and try to chanceto this shampoo. I tried it 3 weeks already and it better a lot now. Hope it work with me for a long time
OXG what have you done!
1 out of 5 stars
Trendy grandma - 2 months ago
originally posted on ogxbeauty.com
Oh OXG what have you done to my favourite shampoo? I have been buying the purple colour shampoo for years and I love it. It makes my hair full and soft. Used it all up so bought a new bottle a couple of weeks ago. Couldn't understand why it was a different colour but assumed it was just as good. NO it isn't. Makes my fine hair flat and heavy and also didn't lather like the old one did. Please change it back and why mess with a brilliant product. I will not be using the new formula so unless you bring it back you will have lost my custom and, reading other reviews, some others too!!!
Okay
4 out of 5 stars
palette__ho_5341 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used to use OGX all the time but due to the on going lawsuit, I was a bit wary. I used this shampoo anyways and it wasn’t that bad. It smelled really good actually but I don’t notice a huge difference in using it. I would actually use drugstore brands more but I’m glad I tried this one out!
Best for oily hair!
5 out of 5 stars
eliianaq_4839 - 3 months ago
originally posted on influenster.com
Ever since I started using the OGX Biotin and Collagen shampoo , my hair has never looked so healthy. My hair used to get oily so fast, but now that I'm using it, I can go 5 days without washing my hair. It has a really nice smell, and a thick texture. It's really affordable and worth it!
Biotin and Collagen New Formula
1 out of 5 stars
Mo Sunshine - 3 months ago
originally posted on ogxbeauty.com
I have used your old Biotin and Collagen for years and LOVED it. This new formula leaves my hair in the shower feeling like straw. I want the old formula back!!!!!!