$12.29 when purchased online
Target Online store #3991
About this item
Highlights
- OGX Thick & Full + Biotin & Collagen Volumizing Shampoo for hair with 72+ hours of volume & body
- Wash for healthy hair with a nutrient-infused biotin & collagen formula gives hair volume & texture
- New formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage
- With LipiPro Shield (TM) Technology delivers 2x more protein & lipid protection** for healthy hair
- The volume shampoo supports hair’s protein & lipid barrier for your heathiest hair
- Use bergamot, jasmine & vanilla scented shampoo with OGX conditioner for your hair routine
- Carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes
- From the #1 Hair Repair Brand,* protect against damage & achieve healthy hair in just one wash
Description
Get 72+ hours of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair Brand* leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been carefully formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes.
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use
*JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC
**vs. non-conditioning shampoo, with continuous use
Scent: Vanilla, Bergamot, Jasmine
Hair Type: All Hair Types, Straight, Fine
Health Facts: Contains Vitamin B, Contains Biotin, Sodium Lauryl Sulfate-Free, Paraben-Free, Aluminum-Free, Sulfate-Free, Contains Collagen
Product Form: Liquid
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Volumizing, Strengthening, Thickening
Net weight: 25.4 fl oz (US)
TCIN: 51692673
UPC: 022796940971
Item Number (DPCI): 063-00-0289
Origin: Made in the USA or Imported
Ingredients:
water (aqua), sodium methyl cocoyl taurate, decyl glucoside, cocamidopropyl betaine, biotin, hydrolyzed collagen, sodium hydrolyzed potato starch dodecenylsuccinate, starch hydroxypropyltrimonium chloride, amodimethicone, coco-glucoside, glyceryl oleate, peg-150 distearate, hexylene glycol, citric acid, sodium hydroxide, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 2.21 inches length x 3.54 inches width x 9.3 inches height
Estimated ship weight: 1.87 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How often should you use this shampoo and conditioner? I also want to try the coconut milk one. Can I rotate them for regular usage?
submitted by SamiC86 - 18 days ago
A: Hi! Thanks for your interest in our OGX Thick & Full Biotin & Collagen Shampoo and Conditioner. For best results, we recommend using the shampoo and conditioner every time you wash your hair, depending on your hair type and lifestyle. As for rotating with the Coconut Milk line, you may do so! Both lines are gentle and can be alternated to give your hair variety and address different needs.
submitted byJohnson & Johnson - 17 days agoBrand expertA: Hey, Great question! We recommend you to use the OGX Thick Full Biotin Collage Shampoo every time you wash your hair. It is also safe to rotate the OGX Nourishing Coconut Milk Shampoo regularly. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page
submitted byTarget Beauty Consulting - 17 days agoBrand expertA: Hi! Thanks for your interest in our OGX Thick & Full Biotin & Collagen Shampoo and Conditioner. For best results, we recommend using the shampoo and conditioner every time you wash your hair, depending on your hair type and lifestyle. As for rotating with the Coconut Milk line, yes you may do so! Both lines are gentle and can be alternated to give your hair variety and address different needs.
submitted byBrand Answers Squad - 17 days agoBrand expert
Q: Is this product cruelty free? Our followers will not buy or support any beauty or personal care products unless they are cruelty free, and we can't recommend this unless it is...
submitted by RoHa - 1 year ago
A: This product contains Hydrolyzed Collagen which is derived from animals.
submitted byJohnson & Johnson - 1 year agoBrand expertA: This product contains Hydrolyzed Collagen which is derived from animals.
submitted byBrand Answers Squad - 1 year agoBrand expert
Q: Is this shampoo and conditioner for white or gray hair color ?
submitted by Mary Green - 6 months ago
A: Hi Mary Green! This product is suitable for fine, flat hair types and can be used on white or gray hair.
submitted byBrand Answers Squad - 6 months agoBrand expertA: Hi Mary Green! This product is suitable for fine, flat hair types and can be used on white or gray hair.
submitted byJohnson & Johnson - 6 months agoBrand expert
Q: Any sodium laureth sulfates in this product
submitted by Sc - 7 months ago
A: Hi, this product is formulated without the following ingredients: - Sulfated surfactants - Parabens - Phthalates - Microplastics - Dyes
submitted byBrand Answers Squad - 7 months agoBrand expertA: Hi, this product is formulated without the following ingredients: - Sulfated surfactants - Parabens - Phthalates - Microplastics - Dyes
submitted byJohnson & Johnson - 7 months agoBrand expert
Q: Can you use this shampoo once you color you hair?
submitted by Alicia - 2 years ago
A: Yes! This shampoo can be used on any hair type!
submitted byJohnson & Johnson - 2 years agoBrand expertA: Yes! This shampoo can be used on any hair type! <3
submitted byBrand Answers Squad - 2 years agoBrand expert
Q: What is the difference between this product and the extra volume biotin & collagen shampoo?
submitted by Lisa - 3 years ago
A: Hi Lisa, great question! Both products are Infused with collagen, a building block for healthy hair & biotin to help strength & maintain growth . The extra volume contains a premium ingredient blend infused with bamboo fiber extract and hydrolyzed wheat protein designed to nourish hair with everything it needs to look healthy and beautiful. -Hope that help!
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Thanks so much for reaching out about this! There are several ingredient changes between our Extra Volume and Thick Full flavors to help our lovely customers like you find the hair care that works best for your unique hair <3 You can find the full list of ingredients on our website, and are always free to reach out if you have more questions! XO, OGX
submitted byBrand Answers Squad - 3 years agoBrand expert
Q: Is this shampoo and conditioner color safe?
submitted by Leeley146 - 6 years ago
A: Hey Leeley146! Yes, this line is safe for color treated hair. We hope you have a great day! XO OGX
submitted byBrand Answers Squad - 6 years agoBrand expertA: Hi Leeley! The OGX Thick & Full + Biotin & Collegen Shampoo & Conditioner are sulfate free and we recommend them for all hair types. Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expert
Q: Can it be used on perm ,gray hair
submitted by Denise - 5 months ago
A: Hi Denise! This product is perfect for fine, flat hair and can be used on permed and gray hair.
submitted byBrand Answers Squad - 5 months agoBrand expert
Q: I have oily hair. Can I was my hair daily with this shampoo?
submitted by Oilyhair - 7 months ago
A: Hey, Great question! Yes, you can wash daily with the OGX Thick Full Biotin Collagen Shampoo. We also recommend to incorporate the OGX Rosemary Mint Extra Strength Hair Shampoo once a week! It is a clarifying mint hair wash that will clear away residue & buildup from your oily hair & scalp. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this shampoo contain any alcohol?
submitted by C - 1 year ago
A: No, this product does not contain any alcohol.
submitted byJohnson & Johnson - 1 year agoBrand expert
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Guests are saying
The shampoo has garnered mixed feedback from guests, particularly due to a recent formula change that has affected its performance. Many guests appreciate the original formula for its ability to add volume and softness to their hair, while the new version has left some feeling disappointed with its texture and scent. Despite the concerns, several guests have noted improvements in hair health and reduced shedding with the biotin and collagen ingredients, making it a worthwhile option for those seeking hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3380 reviews
effectiveness: 3.2 out of 5
quality: 3.21 out of 5
value: 3.34 out of 5
50% would recommend
197 recommendations
why change a good thing
1 out of 5 stars
Thumbs down graphic, would not recommend
jen - 9 days ago, Verified purchaser
New formula is awful. Makes hair like straw. I loved the original formual of this shampoo. Now I'm looking for a replacment now.
1 reply from Brand Answers Squad team - 9 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty.
You once had the perfect cosmetic Unicorn.
1 out of 5 stars
Ha-melmahey - 11 days ago
originally posted on ogxbeauty.com
Thank you for at least putting a black label (signifying doom for my hair) on the new formula - helps me recognize and avoid now 👍 That is the last compliment I will be giving this terrible new formula. I was such an advocate for your older product to my family & friends going through Perimenopause, that I was accused of being on commission! Well singing your praises has now definitely stopped. Since your new formula seems to be stripping all the goodness out of my hair, that your last amazing formula helped build. After using for so many years. My hair is now feeling flat, brittle & dry. You created a rare thing - the perfect cosmetic unicorn. Then shot it!!! Why!?! Please read your once loyal customer base RECENT reviews, we need the option of the old formula returning
A volumizing shampoo that strengthens and thickens
5 out of 5 stars
catt33_8428 - 13 days ago
originally posted on influenster.com
OGX Beauty Biotin & Collagen Shampoo is designed to add volume and thickness to fine or thinning hair. Infused with biotin, collagen, and wheat protein, it strengthens strands, promotes fuller-looking hair, and leaves it feeling healthy and nourished.
New formula
1 out of 5 stars
svf9 - 13 days ago
originally posted on ogxbeauty.com
The new OGX Biotin & Collagen shampoo formula is not working for my hair. Please bring back the original formula — it had the perfect texture, fragrance, and effect.
Good shampoo!
5 out of 5 stars
sparklesbystarlight_1552 - 23 days ago
originally posted on influenster.com
I’ve been using OGX Thick & Full + Biotin & Collagen Shampoo for a few weeks now, and I actually like it. It smells really nice, kind of sweet and fresh, and it lathers up well without needing a ton. My hair feels a bit fuller after using it, though I wouldn’t say it’s a dramatic difference. It doesn’t weigh my hair down or leave any residue, which is a plus. Overall, it’s a solid shampoo if you’re looking for something affordable that gives a little volume boost.
Not satisfied
1 out of 5 stars
Junker - 26 days ago
originally posted on ogxbeauty.com
My hair doesn’t feel moisturized and nourished after using the biotin and collagen shampoo and conditioner. It actually feels somewhat dry and brittle. I have to use an additional spray, leave in conditioner to comb through my hair more easily. I purchased the large bottles as I’ve used several OGX shampoos and conditioners with satisfying results. I’m going to return these.
Great
1 out of 5 stars
Baldy - 27 days ago
originally posted on ogxbeauty.com
They changed it into an absolutely AWFUL product. I wonder if they bought stock in some of the other companies that sell EXTREMELY high priced hair loss remedies. I am thoroughly disgusted with the change. I am shedding some much hair that I can see my scalp. This started slowly in 2023 and I briefly used a different product and the shedding slowed down. But I began OGX again and shedding increased. Sad. It was a good product and someone got greedy somewhere. Today, apparently the wealthy and elite can afford an effective product to save their hair. Sad. The LOVE of money is the root of all evil.
Great product
5 out of 5 stars
shirleyd85_6256 - 29 days ago
originally posted on influenster.com
Love the purple color they use for the product. Love the way it makes your hair feel clean and so full of body..highly recommend for the price and effect you get from using.
I found exactly I was looking wo
5 out of 5 stars
Oyunsuren - 1 month ago
originally posted on ogxbeauty.com
The result after one wash exactly as the marketing message I can I be your official distributer in Mongolia? As new market
Definitely worth a try to add some umph to flat ha
4 out of 5 stars
christinaf349_6191 - 1 month ago
originally posted on influenster.com
I have thin, fine hair and was looking for something to give it a boost. This has a great smell and feels luxurious on pouring. It did make my hair feel a little more bouncy but I did find it made my hair feel course. This could be my own hair just not suitable for it. It is a higher priced shampoo but it is effective on the claims it made so for me overall it was good value ☺️
New formula is HORRIBLE!
1 out of 5 stars
Thumbs down graphic, would not recommend
KristenM - 1 month ago
I used to absolutely love this shampoo and used it for the better part of a decade. Then for some reason they decided to change the formula. It's new but definitely not improved. The smell is SO strong and not something I find pleasant. After two uses my hair was already dried out and not looking good. But the worst part is it made my scalp burn and itch hardcore. (Seems I'm not alone in this problem from reading the reviews) I don't know why these companies continue to try and fix what isn't broken other than to selfishly cut costs. It's not going to save them money if loyal customers start fleeing to other companies products because in my opinion anything is better than this.
1 reply from Brand Answers Squad team - 1 month ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
Not an Overpowering Scent
5 out of 5 stars
sassy_bean_871 - 1 month ago
originally posted on influenster.com
Volumizing shampoo that leaves my hair feeling thicker and looking fuller. The scent is pleasant and not overpowering. Definitely my go-to..
One of the only shampoos and conditioners without phenoxyethanol!!
5 out of 5 stars
Thumbs up graphic, would recommend
Missmex - 2 months ago, Verified purchaser
This and some of the other lines from OGX are the only shampoos and conditioners without phenoxyethanol!! I am very allergic to it and almost all “clean” brands have it - I’m grateful OGX shampoo and conditioner does not!! Please keep up the good work OGX and please remove it from the creams and sprays too!
1 reply from Brand Answers Squad team - 2 months ago
Thank you for the fantastic feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX Beauty
Try at your own risk
3 out of 5 stars
azoror86_3351 - 2 months ago
originally posted on influenster.com
The reason I purchased this product was because of its ingredients. And the value for the money. The scent was wonderful the packaging caught my eye being a nice shiny purple. However the effectiveness, not so great. I didn't really see much of a difference in my hair
Research your hair type :)
3 out of 5 stars
nevaehe22_3539 - 2 months ago
originally posted on influenster.com
I loved the smell & packaging, i loved most of the ingredients, unfortunately it just wasn’t working on my hair. I feel like it instead dried my hair out more.
Very good
5 out of 5 stars
shokhsanams_6888 - 2 months ago
originally posted on influenster.com
Very good shampoo from OGX. It really plumps my hair, gives very good volume. Smells amazing like an expensive perfume. Very budget friendly. Loved
Not for me
1 out of 5 stars
nattienairn_9895 - 2 months ago
originally posted on influenster.com
This shampoo was quite highly reviewed so I thought I’d try it on my my time coloured hair. After a few washes using the matching conditioner my hair started to feel quite straw like and brittle. I had to stop using it as I was worried it would do permanent damage. It must be good for some hair types otherwise it wouldn’t have such high ratings but I definitely wouldn’t recommend.
Smells great
5 out of 5 stars
abigailg296_3111 - 2 months ago
originally posted on influenster.com
I’ve been using the OGX Biotin and Collagen Shampoo for a little while now and I really like it. It makes my hair feel thicker and fuller, which is exactly what I wanted. The scent is pleasant and not too strong. It lathers nicely and rinses out easily without leaving any residue. My hair feels soft and looks healthier after using it regularly. Overall, a great shampoo if you want something that helps add volume and strength without breaking the bank.
Awful new formula
1 out of 5 stars
Kaz25 - 2 months ago
originally posted on ogxbeauty.com
New formula is awful! Note the date of all the reviews on here - they are reviewing the old product/formula not this new shampoo they brought out in 2025. They should not keep the reviews on here as it has changed beyond recognition. A completely different shampoo really! Misleading!
dont buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
shampoo - 3 months ago, Verified purchaser
shampoo felt so watery and my hair felt dirty. never buying this item again.
1 reply from Brand Answers Squad team - 3 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX