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Olay Firming + Collagen 17oz Lotion Pump - 2 of 4Olay Firming + Collagen 17oz Lotion Pump - 3 of 4Olay Firming + Collagen 17oz Lotion Pump - 4 of 4
Olay Firming + Collagen 17oz Lotion Pump - 1 of 4

Olay Firming + Collagen 17oz Lotion Pump

$10.99 ($0.65/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • CLINICALLY PROVEN RESULTS: 91% of users saw stronger, more resilient skin in 4 weeks
  • VISIBLY IMPROVES FIRMNESS: Restores skin's barrier for a more youthful appearance
  • BREAKTHROUGH NEW FORMULA: This body lotion is formulated with skincare ingredients like Collagen Peptide, Niacinamide, & Lipids that absorb 10 layers deep for visibly improved skin
  • WEIGHTLESS MOISTURE: This body lotion instantly melts into skin, leaving no greasy residue behind
  • LUXURIOUS FRAGRANCE: Experience notes of raspberry blended with freesia and warm vanilla
  • FOR BEST RESULTS: Pair Olay's Intensely Hydrating Body Lotion with our serum body wash

Description

Radiate confidence with skin that feels as strong as you. Olay Firming Body Lotion with Collagen Peptide, Niacinamide, and Lipids is clinically proven to restore skin barrier. These skincare ingredients help improve skin elasticity and hydration for a youthful appearance, brighten skin tone, and reduce the appearance of fine lines. 91% of users experienced stronger, more resilient skin in just 4 weeks. This powerful body lotion is also formulated with advanced skin-delivery technology, allowing the skin care ingredients to absorb 10 layers deep for visibly improved skin firmness.

This weightless body lotion instantly melts into the skin, leaving no greasy residue behind. For optimal results, use the Olay Firming Body Lotion with Olay Serum Body Wash to complete your skincare routine.
Scent: Scented
Suggested Age: All Ages
Health Facts: Contains Collagen
Beauty Purpose: Nourishing, Firming
Recommended Skin Type: Dry, Normal
Net weight: 17 fl oz (US)
TCIN: 82797104
UPC: 075609201042
Item Number (DPCI): 037-13-6196
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, niacinamide*, petrolatum, isopropyl isostearate, caprylic/capric, triglyceride, panthenol, tocopheryl acetate**, collagen, tapioca starch, dimethicone, stearyl alcohol, phenoxyethanol, cetyl alcohol, sodium acrylates copolymer, benzyl alcohol, fragrance, behenyl alcohol, dimethiconol, peg-100 stearate, cetearyl glucoside, cetearyl alcohol, disodium edta, ethylhexylglycerin, stearic acid, palmitic acid, polymethylsilsesquioxane, sodium hydroxide, yellow 5, red 33, *vitamin b3, **vitamin e

Shipping details

Estimated ship dimensions: 9.1 inches length x 2.3 inches width x 2.8 inches height
Estimated ship weight: 1.246 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Why is it 2022, yet this company is still testing on animals?

submitted by Amber - 3 years ago
  • A: Cuz they honestly don't care enough since the profit margin apparently justifies the torture of these animals & as a bunny mom I wouldn't dare buy any of their items since $$ is clearly what matters.

    submitted byginger1276 - 2 years ago
  • A: Thank you for getting in touch with us about this. We do not test Olay products on animals and we are calling for an end to animal testing in skin care and the beauty industry. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry. Olay also supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.

    submitted byOlay - 3 years ago
    Brand expert

Q: How would you describe the scent? Floral, mineral, woodsy, etc.? Is it very strong?

submitted by CJ - 4 years ago
  • A: It smells like cotton candy (in a bad way) and is very strong!

    submitted bysignpainter - 7 months ago
  • A: Thank you for taking the time to reach that is a great question. The scent of this lotion is Fruity/sweet/floral scent with notes of hibiscus.

    submitted byOlay - 4 years ago
    Brand expert

Q: How deep does the lotion absorb into the skin?

submitted by AI Shopping Assistant - 4 days ago
  • A: The lotion is designed to absorb 10 layers deep for effective skin improvement.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What type of texture does the lotion have?

submitted by AI Shopping Assistant - 4 days ago
  • A: The lotion has a weightless texture that melts into the skin without leaving a greasy residue.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What key ingredients are in this body lotion?

submitted by AI Shopping Assistant - 4 days ago
  • A: The lotion contains Collagen Peptide, Niacinamide, and Lipids for enhanced skin benefits.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: How quickly can users expect to see results?

submitted by AI Shopping Assistant - 4 days ago
  • A: Users reported stronger, more resilient skin in just 4 weeks of use.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What fragrance notes are included in this lotion?

submitted by AI Shopping Assistant - 4 days ago
  • A: The lotion features a luxurious fragrance with notes of raspberry, freesia, and warm vanilla.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: Does Olay still make shimmer lotion

submitted by uggsinthesand - 4 days ago
  • A: If you're asking about our Olay Quench Shimmer Body Lotion, this product is no longer available and we do apologize.

    submitted byOlay - 4 days ago
    Brand expert

Q: Can you use this on your face?

submitted by Brande - 2 months ago
  • A: Olay products work best on the area for which they were designed since different areas of skin have different needs. For example, hands tend to be drier than the face. Also, sense of touch varies across the body, so a product that feels good on the body might not be as pleasant on the face. We specifically design our products with these differences in mind. While it's safe to use our products on different parts of the body, here's what we recommend.  Olay body products are intended to be used on the body. If used on the face, as with any product used on the face, avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.

    submitted byOlay - 1 month ago
    Brand expert

Q: Does this product have gluten ingredients

submitted by Angie - 4 months ago
  • A: If we add gluten, wheat or wheat extract directly to a product, it will be listed in the ingredients on the label.

    submitted byOlay - 1 month ago
    Brand expert

Additional product information and recommendations

4.5 out of 5 stars with 759 reviews
effectiveness: 4.17 out of 5
quality: 4.14 out of 5
value: 4.05 out of 5
76% would recommend
113 recommendations
1 out of 5 stars
5 January, 2026Verified purchase

(no review title)

I ordered what you showed. this is not it. this has no collagen in it. I ordered the Collagen, B3 FIRMING AND HYDRATING Body Lotion
1 reply from Olay team - 8 days ago
We're sorry if you didn't receive the correct item. If you have not already done so, we recommend contacting the retailer directly.
Suzanne
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase

Nice

I decided to give this lotion a try. I love the scent and feel.
Stacey
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase

Smells great, gentle on skin, but not very nourishing.

I started using this at my in-laws over the holidays, and was pleasantly surprised to find that it has a scent. It's gentle and quite nice, without being chemical-esque. It spreads easily but absorbs quickly, and I had to reapply a few times. It's not an all day lotion. I safely used it on my hands, face, and chest without any breakouts or irritations.
Mrs Mailman
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase

love

love this lotion. really makes skin nice and looking good. does help with firming also
Arai
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 December, 2025
originally posted on olay.com
Image

Love it

Bought this in the USA and would like to get some more here in Perth WA. they have most of them but not this one. Where could I get one without paying 3 times the price with the shipping?????
Janet
Did you find this review helpful?
3 out of 5 stars
25 October, 2025
originally posted on olay.com
Image

Can’t get past the scent !

I don’t know if it works since the scent is overpowering and not in a pleasant way.
1 reply from Customer Care team - 3 months ago
Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have. We want you to know all of our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and we are sharing your experience with our Quality Assurance Team. There are a couple of reasons a product may have an off odor. For example, if it was stored in extreme temperatures, stored for a long time, or beyond the recommended shelf life. Please feel free to call us at (800) 652-9261 or email us through our Contact Us page for further assistance.
Foster Mom
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase

Terrible Shipping packaging

Lotion was not sealed and it opened and got all over everything else in my box what a mess it was! Terrible shipping!!
SO
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase

love it but haven't tried the newest version yet

I am currently using two bottles of the original packaging. I love the lotion. The fragrance is light and sweet. The lotion absorbs quickly and is not greasy. i use it on my arms and legs and they are so soft. im afraid now that they have changed the packaging the product has changed along with it.
Christine
1 guest found this review helpful. Did you?
2 out of 5 stars
22 August, 2025
originally posted on olay.com
Image

Can't Get Past The Scent

Tried this to help with my menopausal dry skin. The scent is so very, VERY strong. I can't use anymore due to it giving me headaches. Wish Olay would realize not everyone wants their lotion to smell so strongly. Going back to Palmer's Cocoa Butter.
Mom2Boyz
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2025Verified purchase

5 Days to Deliver Lotion

Why does it take 5 days to deliver lotion? When I ordered the product, the delivery time was 3 days. The delivery has since been updated to 4 days, then changed to 5 days. Still do not have the purchase. I just ordered the lotion from Amazon. It will be here today. I will be returning to Target. This is the first purchase from Target since January. I will not be back!!!
Unsatisfied
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase

Love

I absolutely love this lotion. Paired with the body wash my skin is so soft. I will continue to buy.
CameronsMom
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase

Olay lotion

Love this lotion will buy again
Fran
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
8 July, 2025
originally posted on olay.com
Image

Smell

What have y’all done with the scent!!!! I had two bottles of the original sent, and I just replaced it with a new one… And I am completely dissatisfied with the smell! It literally smells the same as the lotions you would get your grandma! 😤
1 reply from Customer Care team - 6 months ago
Thank you for reaching out about our Olay Firming and Hydrating Collagen Peptide Body Lotion. Your loyalty has been truly appreciated and it saddens us to hear that you aren't happy with the product's fragrance. Please know that while our product did have a packaging change, we did not update it's formulation or scent. We try our hardest to create features we think our consumers will love but we know that everyone has their own preferences. You can be sure that your comments are reaching the appropriate people on our team. So we can hear more from you, we ask that you please write to us through our Contact Us page.
Your target market
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2025Verified purchase

Smells so comforting

This lotion by far is my favorite. Non greasy, and my skin feels so soft. I personally like the smell, subtle not overwhelming and goes away quickly. Will continue to purchase. 68 year old with dry thin skin.
Kdog
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2025Verified purchase

Definitely recommend

This lotion is amazing makes your skin so soft and has a light fresh scent
lip stick
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase

Great!

Smell good and I love it.
Joa
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025

Very hopeful

I’ve been using almost a week and I have to say I know it’s too soon to see a different but the moisturizing component is there. It does leave a slight stickiness for a few minutes but my skin is much more soft. I’ve even been using right under my chin, it sags due to age and weight loss. Remaining hopeful that I’ll see some kind of results before the bottle runs out so I can decide to repurchase or try another.
AP
effectiveness: 3 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
2 out of 5 stars
17 May, 2025
originally posted on olay.com
Image

Not impressed

It smells good but doesn't really make a difference.I end up putting on some Gold Bond over it.
1 reply from Customer Care team - 8 months ago
Thank you for getting in touch about our Olay Firming Collagen Peptide Firming Body Lotion. While we're glad you enjoyed the product's scent, we are disappointed to hear that you haven't seen any results. We've tested all of our products thoroughly to ensure they deliver the benefits we advertise. Your report has been unexpected but please know that we are sharing your comments with the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page.
Abtb123
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase

Great body and hand lotion

Love this lotion it’s so moisturizing get compliments all the time. It’s great on wrinkles and smoothes out skin texture! 💕💕💕
Ashlyn
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
10 guests found this review helpful. Did you?
4 out of 5 stars
14 April, 2025Verified purchase

First time use

Trying this lotion out due to a coupon they had. It’s not a bad lotion, but I'm not sure if I’ll purchase it again once I’m out. While the fragrance isn’t bad, it’s not light either, so if you have a high sensitivity to fragrance, smell it before purchasing. I’ve read other reviews where they say the lotion is sticky, and I will say, in my personal opinion, the lotion starts feeling sticky once it starts to dry, but once dry your skin feels smooth.
VLira
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
10 guests found this review helpful. Did you?

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