Sponsored
Olay Firming + Collagen 17oz Lotion Pump
$10.99 ($0.65/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- PENETRATES SKIN UP TO 10 LAYERS DEEP: This fast-absorbing formula, made for all skin types, was crafted by Olay skin experts to moisturize and hydrate to increase skin cell turnover
- FAST-ABSORBING FORMULA: Formulated to be moisturizing yet lightweight, this cream won’t give your skin a coated feeling
- EXPERTLY CRAFTED WITH COLLAGEN: Crafted by Olay experts to hydrate your skin with plumping moisture that tightens and diminishes fine lines for a visible skin transformation
- VISIBLY IMPROVES SKIN: Vitamin B3 hydrates your skin allowing it to retain its own moisture—think of it as the ultimate skin-improvement ingredient that leaves you with softer, smoother-feeling skin
- USE TOGETHER: Use with Olay Skin Care-Inspired Body Wash to boost effects of Vitamin B3 Complex and moisturizing ingredients
Description
Fortify your skin’s foundation with Olay Firming & Hydrating Body Lotion. This moisturizing lotion has a nutrient-rich formula crafted with collagen and our Vitamin B3 Complex and was created specifically to tighten and plump skin while diminishing fine lines. Why add Vitamin B3 Complex into your routine? It’s the ultimate skin-improvement ingredient. Vitamin B3 allows your skin to hold on to water so it can become its own moisturizer. It also leaves you with skin that acts younger, feels softer, and looks smoother. You can expect a visible skin transformation without the greasy residue that other types of body cream can leave behind. This body cream also absorbs quickly, penetrating skin up to 10 layers deep, leaving your skin with long-lasting smoothness and increased skin cell turnover. Make sure you take a minute to appreciate its lovely packaging—it’s definitely worthy of your counter space. Use daily all over your body during your morning or evening routine. Use with Olay Skin Care-Inspired Body Wash to boost effects of Vitamin B3 Complex and moisturizing ingredients.
Scent: Scented
Suggested Age: All Ages
Health Facts: Contains Collagen
Beauty Purpose: Nourishing, Firming
Recommended Skin Type: Normal, Dry
Net weight: 17 fl oz (US)
TCIN: 82797104
UPC: 075609201042
Item Number (DPCI): 037-13-6196
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, niacinamide*, petrolatum, isopropyl isostearate, caprylic/capric, triglyceride, panthenol, tocopheryl acetate**, collagen, tapioca starch, dimethicone, stearyl alcohol, phenoxyethanol, cetyl alcohol, sodium acrylates copolymer, benzyl alcohol, fragrance, behenyl alcohol, dimethiconol, peg-100 stearate, cetearyl glucoside, cetearyl alcohol, disodium edta, ethylhexylglycerin, stearic acid, palmitic acid, polymethylsilsesquioxane, sodium hydroxide, yellow 5, red 33, *vitamin b3, **vitamin e' '
Shipping details
Estimated ship dimensions: 9.1 inches length x 2.3 inches width x 2.8 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is it 2022, yet this company is still testing on animals?
submitted by Amber - 3 years ago
A: Cuz they honestly don't care enough since the profit margin apparently justifies the torture of these animals & as a bunny mom I wouldn't dare buy any of their items since $$ is clearly what matters.
submitted byginger1276 - 2 years agoA: Thank you for getting in touch with us about this. We do not test Olay products on animals and we are calling for an end to animal testing in skin care and the beauty industry. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry. Olay also supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.
submitted byOlay - 3 years agoBrand expert
Q: How would you describe the scent? Floral, mineral, woodsy, etc.? Is it very strong?
submitted by CJ - 4 years ago
A: Thank you for taking the time to reach that is a great question. The scent of this lotion is Fruity/sweet/floral scent with notes of hibiscus.
submitted byOlay - 4 years agoBrand expertA: It smells like cotton candy (in a bad way) and is very strong!
submitted bysignpainter - 5 months ago
Q: What are the fragrance notes in this lotion?
submitted by LKE - 1 year ago
A: The fragrance notes of our Olay Firming Body Lotion with Collagen Peptide is fruity/sweet/floral scent with notes of hibiscus.
submitted byOlay - 1 year agoBrand expert
Q: Why do you need red dye and yellow dye for lotion? Seems very strange. I only found it in the Olay with Collagen. Why is this?
submitted by mdwatk3 - 2 years ago
A: We comply with legislation by providing details of ingredients where necessary, but for competitive reasons we do not disclose further proprietary formulation information. Our product formulas or percentages of ingredients are considered confidential information. If you are concerned about a specific ingredient, we recommend consulting with your doctor before use.
submitted byOlay - 2 years agoBrand expert
Q: can you use this onyour face?
submitted by Lindy - 3 years ago
A: Thank you for inquiring about the usage of the Olay Firming & Hydrating Body Lotion with Collagen. Yes, this product can be used on the face area.
submitted byOlay - 3 years agoBrand expert
Q: is this product vegan?
submitted by Christina - 3 years ago
A: Hey Christina, The Olay Firming &Hydrating Body lotion Pump with Collagen is not vegan. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: is this lotion paraben free? if not are any of Olay's lotions?
submitted by Jenahflar - 3 years ago
A: Hey Jenahflar, Unfortunately, the Olay Firming & Hydrating Body Lotion Pump with Collagen is not paraben free. The other Body Lotions in the Olay line also do not claim paraben free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: is this lotion safe to use on acne skin will it cause breakout ?
submitted by Corinna - 3 years ago
A: Hey Corinna, The Olay Firming & Hydrating Body Lotion is for Dry and Normal body skin. For a body lotion that is acne prone, Check out the CeraVe SA Body Lotion for Rough and Bumpy Skin - Fragrance Free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Does this product have gluten ingredients
submitted by Angie - 29 days ago
Olay Regenerist Collagen Peptide 24 Collection
About the collection
Your skin deserves plumping moisture, so give it OLAY Regenerist Collagen Peptide 24. We're giving you transformative Collagen Peptide in this powerful and fragrance-free face moisturizer. This lightweight formula absorbs quickly, giving you 24 hours of hydration without a sticky, greasy or heavy feeling. It’s specifically formulated with tried-and-true ingredients, like Collagen Peptide and Vitamin B3+, to transform the look of your skin. And the longer you use this face moisturizer, the better your skin will look and feel. Immediately after use, your skin will look and feel healthy. On day 1, your skin's texture will look smooth. With two weeks of use, your skin will look and feel visibly firmer and your fine lines and wrinkles will be less noticeable. And are you ready for more? This powerful cream is proven to hydrate better than the $400 cream. To use, just smooth on morning and night for visibly firm skin. Stand up for ingredients you believe in and stand firm with your skin with OLAY Regenerist Collagen Peptide 24.
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4.5 out of 5 stars with 724 reviews
effectiveness: 4.15 out of 5
quality: 4.13 out of 5
value: 4.03 out of 5
76% would recommend
110 recommendations
3 out of 5 stars
25 October, 2025
originally posted on olay.com
Can’t get past the scent !
I don’t know if it works since the scent is overpowering and not in a pleasant way.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Terrible Shipping packaging
Lotion was not sealed and it opened and got all over everything else in my box what a mess it was! Terrible shipping!!
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase
love it but haven't tried the newest version yet
I am currently using two bottles of the original packaging. I love the lotion. The fragrance is light and sweet. The lotion absorbs quickly and is not greasy. i use it on my arms and legs and they are so soft. im afraid now that they have changed the packaging the product has changed along with it.
2 out of 5 stars
22 August, 2025
originally posted on olay.com
Can't Get Past The Scent
Tried this to help with my menopausal dry skin. The scent is so very, VERY strong. I can't use anymore due to it giving me headaches. Wish Olay would realize not everyone wants their lotion to smell so strongly. Going back to Palmer's Cocoa Butter.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2025Verified purchase
5 Days to Deliver Lotion
Why does it take 5 days to deliver lotion? When I ordered the product, the delivery time was 3 days. The delivery has since been updated to 4 days, then changed to 5 days. Still do not have the purchase. I just ordered the lotion from Amazon. It will be here today. I will be returning to Target. This is the first purchase from Target since January. I will not be back!!!
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Love
I absolutely love this lotion. Paired with the body wash my skin is so soft. I will continue to buy.
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
Olay lotion
Love this lotion will buy again
3 out of 5 stars
8 July, 2025
originally posted on olay.com
Smell
What have y’all done with the scent!!!! I had two bottles of the original sent, and I just replaced it with a new one… And I am completely dissatisfied with the smell! It literally smells the same as the lotions you would get your grandma! 😤
1 reply from Customer Care team - 4 months ago
Thank you for reaching out about our Olay Firming and Hydrating Collagen Peptide Body Lotion. Your loyalty has been truly appreciated and it saddens us to hear that you aren't happy with the product's fragrance. Please know that while our product did have a packaging change, we did not update it's formulation or scent. We try our hardest to create features we think our consumers will love but we know that everyone has their own preferences. You can be sure that your comments are reaching the appropriate people on our team. So we can hear more from you, we ask that you please write to us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2025Verified purchase
Smells so comforting
This lotion by far is my favorite. Non greasy, and my skin feels so soft. I personally like the smell, subtle not overwhelming and goes away quickly. Will continue to purchase. 68 year old with dry thin skin.
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2025Verified purchase
Definitely recommend
This lotion is amazing makes your skin so soft and has a light fresh scent
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Great!
Smell good and I love it.
4 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025
Very hopeful
I’ve been using almost a week and I have to say I know it’s too soon to see a different but the moisturizing component is there. It does leave a slight stickiness for a few minutes but my skin is much more soft. I’ve even been using right under my chin, it sags due to age and weight loss. Remaining hopeful that I’ll see some kind of results before the bottle runs out so I can decide to repurchase or try another.
2 out of 5 stars
17 May, 2025
originally posted on olay.com
Not impressed
It smells good but doesn't really make a difference.I end up putting on some Gold Bond over it.
1 reply from Customer Care team - 5 months ago
Thank you for getting in touch about our Olay Firming Collagen Peptide Firming Body Lotion. While we're glad you enjoyed the product's scent, we are disappointed to hear that you haven't seen any results. We've tested all of our products thoroughly to ensure they deliver the benefits we advertise. Your report has been unexpected but please know that we are sharing your comments with the appropriate people on our team. We'd like to learn more about your experience. When you have the time, please write to us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase
Great body and hand lotion
Love this lotion it’s so moisturizing get compliments all the time. It’s great on wrinkles and smoothes out skin texture! 💕💕💕
4 out of 5 stars
14 April, 2025Verified purchase
First time use
Trying this lotion out due to a coupon they had. It’s not a bad lotion, but I'm not sure if I’ll purchase it again once I’m out. While the fragrance isn’t bad, it’s not light either, so if you have a high sensitivity to fragrance, smell it before purchasing. I’ve read other reviews where they say the lotion is sticky, and I will say, in my personal opinion, the lotion starts feeling sticky once it starts to dry, but once dry your skin feels smooth.
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2025Verified purchase
I Recommend It!
This is a very pleasant scent. It works well to hydrate my skin; I have very sensitive, dry skin & it’s helped with my redness.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2025Verified purchase
Awful smell
Smell is awful heavy perfume. Can't speak to how it worked because smell was so overpowering I refuse to use
1 reply from Olay team - 9 months ago
Thank you for leaving your review on our Firming Body Lotion with Collagen Peptide. We’re very sorry you were unhappy with your purchase due to its scent. We completely understand that scent can vary from person to person, and will let our team know how you feel. In the meantime, please give us a call at 1-800-285-5170 so that we can help resolve this.
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2025Verified purchase
Love for my 40+ skin.
Love, love, love…I have used Nivea for years but wanted to try a firming lotion since I’m in my 40s. After using this for a week or so I definitely see a difference in both how hydrated my skin is and how firm it is. I love it. It does have a floral scent, but does dissipate quickly. I like this scent better than some unscented products I have tried. I am sensitive to scents but this one doesn’t bother me.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2025
Love it
Love this collagen and peptide lotion. It is not at all greasy and dries down fast leaving me so soft. Please people, if you do not like fragrant lotion then buy something else quit complaining. It smell nice and it is a very light scent. This lotion does what it says it does and I don't want them changing because of whiney people.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2025Verified purchase
Very happy customer
Great product I’m so happy that they sent me another lotion because the first one was damaged and opened this time. My lotion was closed and I am happy with this product.