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Olay Firming + Collagen 17oz Lotion Pump: For Normal & Dry Skin, Scented, Whole Body Application - 2 of 4Olay Firming + Collagen 17oz Lotion Pump: For Normal & Dry Skin, Scented, Whole Body Application - 3 of 4Olay Firming + Collagen 17oz Lotion Pump: For Normal & Dry Skin, Scented, Whole Body Application - 4 of 4
Olay Firming + Collagen 17oz Lotion Pump: For Normal & Dry Skin, Scented, Whole Body Application - 1 of 4

Olay Firming + Collagen 17oz Lotion Pump: For Normal & Dry Skin, Scented, Whole Body Application

$10.99 ($0.65/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • CLINICALLY PROVEN RESULTS: 91% of users saw stronger, more resilient skin in 4 weeks
  • VISIBLY IMPROVES FIRMNESS: Restores skin's barrier for a more youthful appearance
  • BREAKTHROUGH NEW FORMULA: This body lotion is formulated with skincare ingredients like Collagen Peptide, Niacinamide, & Lipids that absorb 10 layers deep for visibly improved skin
  • WEIGHTLESS MOISTURE: This body lotion instantly melts into skin, leaving no greasy residue behind
  • LUXURIOUS FRAGRANCE: Experience notes of raspberry blended with freesia and warm vanilla
  • FOR BEST RESULTS: Pair Olay's Intensely Hydrating Body Lotion with our serum body wash

Description

Radiate confidence with skin that feels as strong as you. Olay Firming Body Lotion with Collagen Peptide, Niacinamide, and Lipids is clinically proven to restore skin barrier. These skincare ingredients help improve skin elasticity and hydration for a youthful appearance, brighten skin tone, and reduce the appearance of fine lines. 91% of users experienced stronger, more resilient skin in just 4 weeks. This powerful body lotion is also formulated with advanced skin-delivery technology, allowing the skin care ingredients to absorb 10 layers deep for visibly improved skin firmness.

This weightless body lotion instantly melts into the skin, leaving no greasy residue behind. For optimal results, use the Olay Firming Body Lotion with Olay Serum Body Wash to complete your skincare routine.
Scent: Scented
Suggested Age: All Ages
Health Facts: Contains Collagen
Beauty Purpose: Nourishing, Firming
Recommended Skin Type: Normal, Dry
Net weight: 17 fl oz (US)
TCIN: 82797104
UPC: 075609201042
Item Number (DPCI): 037-13-6196
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, niacinamide*, petrolatum, isopropyl isostearate, caprylic/capric, triglyceride, panthenol, tocopheryl acetate**, collagen, tapioca starch, dimethicone, stearyl alcohol, phenoxyethanol, cetyl alcohol, sodium acrylates copolymer, benzyl alcohol, fragrance, behenyl alcohol, dimethiconol, peg-100 stearate, cetearyl glucoside, cetearyl alcohol, disodium edta, ethylhexylglycerin, stearic acid, palmitic acid, polymethylsilsesquioxane, sodium hydroxide, yellow 5, red 33, *vitamin b3, **vitamin e

Shipping details

Estimated ship dimensions: 9.1 inches length x 2.3 inches width x 2.8 inches height
Estimated ship weight: 1.246 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why is it 2022, yet this company is still testing on animals?

submitted by Amber - 3 years ago
  • A: Thank you for getting in touch with us about this. We do not test Olay products on animals and we are calling for an end to animal testing in skin care and the beauty industry. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry. Olay also supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.

    submitted byOlay - 3 years ago
    Brand expert
  • A: I am very disappointed—I wanted to try this product but can easily find something else that is cruelty free.

    submitted bygerteisen - 3 months ago
  • A: Cuz they honestly don't care enough since the profit margin apparently justifies the torture of these animals & as a bunny mom I wouldn't dare buy any of their items since $$ is clearly what matters.

    submitted byginger1276 - 2 years ago

Q: How would you describe the scent? Floral, mineral, woodsy, etc.? Is it very strong?

submitted by CJ - 4 years ago
  • A: Thank you for taking the time to reach that is a great question. The scent of this lotion is Fruity/sweet/floral scent with notes of hibiscus.

    submitted byOlay - 4 years ago
    Brand expert
  • A: It smells like cotton candy (in a bad way) and is very strong!

    submitted bysignpainter - 11 months ago

Q: Do you use this in the shower?

submitted by GramSandy - 30 days ago
  • A: Yes, and be sure to turn your routine into a mini spa moment. Start by cleansing with your favorite Olay Body wash or Beauty Bar Soap, giving your skin a VIP treatment. Next, pour a little of our Olay Firming + Collagen Lotion in your hand and smooth on while your skin is wet. Now, rinse it all away and gently pat yourself dry with a towel. Finally, take a moment to admire that soft, glowing, and radiant skin.

    submitted byOlay - 29 days ago
    Brand expert

Q: Is this product suitable for all skin types?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is recommended for dry and normal skin types and suitable for all ages.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the fragrance of this lotion like?

submitted by AI Shopping Assistant - 2 months ago
  • A: It features a luxurious scent combining notes of raspberry, freesia, and warm vanilla.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does this lotion improve skin firmness?

submitted by AI Shopping Assistant - 2 months ago
  • A: The lotion's advanced formula penetrates deep into the skin, enhancing elasticity and hydration.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What ingredients are in this body lotion?

submitted by AI Shopping Assistant - 2 months ago
  • A: The lotion contains Collagen Peptide, Niacinamide, and Lipids for improved skin health.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How quickly can I see results from using this lotion?

submitted by AI Shopping Assistant - 2 months ago
  • A: Users reported seeing stronger, more resilient skin in just four weeks of use.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Any effect on cellulite?

submitted by Mtngirl - 2 months ago
  • A: This lotion deeply hydrates to strengthen skin's moisture barrier for visibly firm, resilient skin. It contains powerful skincare ingredients collagen peptide, niacinamide & lipids. It is clinically proven to restore skin barrier.

    submitted byOlay - 1 month ago
    Brand expert

Q: Does Olay still make shimmer lotion

submitted by uggsinthesand - 3 months ago
  • A: If you're asking about our Olay Quench Shimmer Body Lotion, this product is no longer available and we do apologize.

    submitted byOlay - 3 months ago
    Brand expert

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The best!

GET THIS!! love this lotion! I used it on a fresh tattoo no burning at all like other people have decribed. I have been using OLAY for yearS
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absolutely loved right away, the smell gentle and nice, went on like butter! I could actually see results after a couple hours... Brilliant Olay!
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Burns!!!

This lotion literally burned my skin especially under skin-folds. Now I have hyperpigmentation that is going to take months to fade. I through this lotion in the trash.
1 reply from Olay team - 16 days ago
Thank you got getting in touch about our Olay Firming Body Lotion. We are truly sorry to hear that your skin burned. That's not the experience we expect for our consumers and we understand that this may have been frustrating. Please know that we are handling this with our Health and Safety team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. Still, we understand that some consumers may have personal sensitivities and so cannot tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't done so already. When you have the time, please give us a call at (800) 652-9261 or email us through our Contact Us Page.
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My favorite!

This lotion makes my dry ashy skin super soft just after the first use. I really enjoy the scent and formula. It doesn’t feel heavy and is quick absorbing.
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28 March, 2026Verified purchase

Oh no

Gave me rash the first time it didn't but now the second time now I have rash
1 reply from Olay team - 20 days ago
Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We are sorry to hear about your experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Please feel free to call us at (800) 652-9261 or reach out through our Contact Us page to help our team learn more about your experience.
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1 out of 5 stars
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originally posted on olay.com
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RASH!!!

Horrible. This lotion causes an angry painful rash all over my body. I love Oil of Olay face products, but I would definitely steer clear of this body lotion.
1 reply from Customer Care team - 2 months ago
Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We appreciate your loyalty to our products. However, we are sorry to hear about your recent experience. Your report is unexpected and we will share your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Still, we recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please feel free to call us at (800) 652-9261 or email us through our Contact Us page for further assistance.
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Soft and sweet

Very effective for quenching my skin, i use it after my morning and evening showers. The scent is heavenly, if only they made it in a larger size.
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Olay Firming + Collagen Lotion – 17oz Pump

I’m not sure I’ve noticed a big difference in firmness. I also wouldn’t say it’s the most nourishing lotion. I tend to feel a little oily after applying it, especially on my legs.
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(no review title)

I ordered what you showed. this is not it. this has no collagen in it. I ordered the Collagen, B3 FIRMING AND HYDRATING Body Lotion
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We're sorry if you didn't receive the correct item. If you have not already done so, we recommend contacting the retailer directly.
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5 out of 5 stars
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Nice

I decided to give this lotion a try. I love the scent and feel.
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4 out of 5 stars
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5 December, 2025Verified purchase

Smells great, gentle on skin, but not very nourishing.

I started using this at my in-laws over the holidays, and was pleasantly surprised to find that it has a scent. It's gentle and quite nice, without being chemical-esque. It spreads easily but absorbs quickly, and I had to reapply a few times. It's not an all day lotion. I safely used it on my hands, face, and chest without any breakouts or irritations.
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5 December, 2025Verified purchase

love

love this lotion. really makes skin nice and looking good. does help with firming also
Arai
effectiveness: 5 out of 5
quality: 5 out of 5
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2 guests found this review helpful. Did you?
3 out of 5 stars
25 October, 2025
originally posted on olay.com
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Can’t get past the scent !

I don’t know if it works since the scent is overpowering and not in a pleasant way.
1 reply from Customer Care team - 6 months ago
Thank you for your feedback on Olay Firming & Hydrating Body Lotion with Collagen. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have. We want you to know all of our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and we are sharing your experience with our Quality Assurance Team. There are a couple of reasons a product may have an off odor. For example, if it was stored in extreme temperatures, stored for a long time, or beyond the recommended shelf life. Please feel free to call us at (800) 652-9261 or email us through our Contact Us page for further assistance.
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1 out of 5 stars
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Terrible Shipping packaging

Lotion was not sealed and it opened and got all over everything else in my box what a mess it was! Terrible shipping!!
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5 out of 5 stars
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love it but haven't tried the newest version yet

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4 guests found this review helpful. Did you?
2 out of 5 stars
22 August, 2025
originally posted on olay.com
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Can't Get Past The Scent

Tried this to help with my menopausal dry skin. The scent is so very, VERY strong. I can't use anymore due to it giving me headaches. Wish Olay would realize not everyone wants their lotion to smell so strongly. Going back to Palmer's Cocoa Butter.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Olay Collagen Peptide Firming Body Lotion. We're sorry to hear that the product's fragrance seemed to be a bit too strong and that you developed an headache. That's not the kind of experience we want our consumers to have and we'll be sure to address this with our Health and Safety team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend that you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist.
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3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2025Verified purchase

5 Days to Deliver Lotion

Why does it take 5 days to deliver lotion? When I ordered the product, the delivery time was 3 days. The delivery has since been updated to 4 days, then changed to 5 days. Still do not have the purchase. I just ordered the lotion from Amazon. It will be here today. I will be returning to Target. This is the first purchase from Target since January. I will not be back!!!
Unsatisfied
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase

Love

I absolutely love this lotion. Paired with the body wash my skin is so soft. I will continue to buy.
CameronsMom
effectiveness: 5 out of 5
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