$2.59 when purchased online
Target Online store #3991
About this item
Highlights
- EFFECTIVE CAVITY PROTECTION: Anti-cavity fluoride toothpaste protects against cavities, strengthens teeth, helps keep gums healthy, and helps remove plaque.
- NATURAL BERRY FLAVOR: Kid-tested berry flavor encourages good brushing habits
- 99% NATURALLY SOURCED INGREDIENTS: Free from parabens, sugar, gluten, silicones, alcohol, sodium lauryl sulfate (SLS), dairy, aspartame, and artificial preservatives, colors, dyes, and sweeteners.
- SUPER MARIO: Brush like a Super Star with toothpaste featuring Super Mario and his friends.
- STAGE 3 FOR AGES 2-10: Orajel Kids Stage 3 Anti-Cavity Fluoride Toothpaste is appropriate for independent brushers.
Description
Orajel Kids Super Mario Fluoride Toothpaste protects against cavities, strengthens teeth, and helps keep gums healthy. With over 99% naturally sourced ingredients and a great natural berry flavor, parents trust Orajel Kids Fluoride Toothpaste to help their children establish healthy oral care habits. From soothing a teething baby to independent brushing, Orajel has you covered. Proud to be pediatrician recommended from first tooth to full smile.
Suggested Age: 3-9 Years
Product Form: Gel
Active Ingredient(s): Sodium Fluoride .24%
Package Quantity: 1
Net weight: .26 Pounds
TCIN: 89317726
UPC: 310310998998
Item Number (DPCI): 049-09-2685
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v flouride ion)(0.24%).
Purpose
Anticavity..Directions
Twist off cap and remove foil seal. Do not swallow. Supervise children as necessary until capable of using without supervision.Adults and Children 2 Years and Older
Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician.Children Under 6 Years
Instruct in good brushing and rinsing habits (to minimize swallowing).Children Under 2 Years
Ask a dentist or physician.Inactive ingredients
sorbitol (corn), water, hydrated silica (mineral), glycerine (vegetable), cellulose gum (tree pulp/cotton seed), cocamidopropyl betaine (coconut-derived), stevia rebaudiana leaf extract (stevia), natural flavor
Question or comments?
800-952-5080Shipping details
Estimated ship dimensions: 6.56 inches length x 2.23 inches width x 1.45 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it safe to swallow
submitted by J - 3 days ago
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4.4 out of 5 stars with 1600 ratings
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4.1 out of 5 stars with 339 reviews
effectiveness: 1.95 out of 5
quality: 1.72 out of 5
value: 2.21 out of 5
11% would recommend
36 recommendations
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 7 days ago, Verified purchaser
Love that this toothpaste is clear so if it gets all over the sink it doesn't look messy!
Bad taste/flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
Mamma2b - 12 days ago, Verified purchaser
My toddler, who will eat almost anything, hated the taste of this. He would not brush his teeth with the toothpaste and cried that it tasted “yucky”. I returned it
1 reply from The Orajel Team team - 9 days ago
We’re so sorry to hear your little one didn’t enjoy the taste of our Orajel Kids’ Super Mario Toothpaste—especially since brushing should be a fun and easy part of their routine. We appreciate you giving it a try and would love to learn more. Please call or text us at (800) 833-9532, or chat with us at www.orajel.com, Monday–Friday, 9 AM–5 PM ET. Please provide your case number: 07692786. Thanks for trusting Orajel—we’re here to help keep little smiles happy and healthy. 💙
Butter in toothpaste form
2 out of 5 stars
Thumbs down graphic, would not recommend
emr - 1 month ago, Verified purchaser
It smells like butter and doesn't taste much better. 2 stars because it's affordable and my son tolerates it, but once this tube is gone we're going back to our usual Hello brand toothpaste.
1 reply from The Orajel Team team - 27 days ago
Thanks for your honest feedback. We’re sorry the smell and taste of our Orajel Kids’ Super Mario Toothpaste didn’t quite hit the mark for your son. We appreciate you giving us a try and want to help if you have any questions or concerns. Please call or text us at (800) 833-9532, or chat with us at www.orajel.com, Monday–Friday, 9 AM–5 PM ET. Please provide your case number: 07652524 when reaching out. Thanks for trusting Orajel to care for your little one’s smile! 😊
Kids hated the taste
1 out of 5 stars
Thumbs down graphic, would not recommend
LA82 - 1 month ago, Verified purchaser
We usually get the kids’ Orajel bubble gum flavor but our kids love strawberries so I decided to try this one for a change. They both hated the taste and were almost gagging while brushing their teeth. Back to the bubble gum it is!
1 reply from The Orajel Team team - 27 days ago
Thanks for sharing your experience! We’re sorry the Super Mario Strawberry flavor didn’t win over your little ones’ taste buds. Everyone’s preferences are different, and we’re glad the bubble gum flavor is still a hit! If you’d like to chat more, please call or text us at (800) 833-9532, or chat with us at www.orajel.com, Monday–Friday, 9 AM–5 PM ET. Please provide your case number: 07652506 when reaching out. Thanks for trusting Orajel to keep those smiles bright! 😊
Bad taste and smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Lezii48 - 1 month ago, Verified purchaser
Don’t buy it at all!!!! It smells bad and taste horrible
1 reply from The Orajel Team team - 1 month ago
We’re really sorry to hear that the smell and taste of our Orajel Kids’ Super Mario Fluoride Toothpaste didn’t meet expectations—that’s not the experience we want for your little one. We’d love to learn more and help make it right. Please call or text us at (800) 833-9532, or chat with us at www.orajel.com, Monday–Friday, 9 AM–5 PM ET. Please provide your case number: 07627469 when reaching out. Thanks for giving Orajel a try—we’re here to help make brushing a fun and positive routine. 🦷💙
Works for our family
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 2 months ago, Verified purchaser
Not sure why there are so many negative reviews. My kids don’t mind the taste. My 3 year old gets excited about brushing his teeth and wants to do it on his own. I guess it depends on the kids.
Bad taste
3 out of 5 stars
Thumbs down graphic, would not recommend
Jennay - 2 months ago, Verified purchaser
My kid hated the taste. Thought he was being dramatic until my other kids tried it. They both hated it too. Had to throw it out.
Smells/tastes terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Mike - 4 months ago
Not sure where they get "berry" flavor from. This stuff smelled like old coconut sunblock from the 80's. It made my daughter gag and the smell was nauseating. Zero stars.
1 reply from The Orajel Team team - 4 months ago
Hi Mike! We know how important it is to find a toothpaste that your little one enjoys, and we strive to make every brushing experience a pleasant one. We'd love to hear more and make it right for you. Please reach out to us at (800) 952-5080 or chat with us at Orajel.com with your case number: 07467435. We're here to help!
Leaves a bad taste in your mouth
1 out of 5 stars
Thumbs down graphic, would not recommend
Hamburglar - 4 months ago
The product is supposed to have a berry flavor, but it smells more like overripe bananas. My kids also say that it tastes terrible. After a few uses, we decided to chuck it.
1 reply from The Orajel Team team - 4 months ago
That’s not the experience we want for your little ones. We appreciate you giving our Super Mario toothpaste a try and sharing your feedback. If you'd like to chat more about this, reach out to us by phone/text at (800) 833-9532 or visit www.orajel.com to chat with us—please provide case number: 07461544. We’re here to help! 😊
Buttered popcorn
1 out of 5 stars
Thumbs down graphic, would not recommend
Craig - 5 months ago
Agree with other reviewers, it tastes and smells like buttered popcorn, no hint of berry at all. Kiddo didn't like it and wife hated it.
1 reply from The Orajel Team team - 5 months ago
Your satisfaction is our top priority, Craig, and we’re ready to jump into action to make this right. Contact us by phone/text at 800-833-9532 or web chat by visiting www.orajel.com and clicking Chat with Us! Monday - Friday, from 9 - 5 Eastern. Please provide case number: 07446082, so we can address your concerns right away. This is not the experience we want you to have; we want your little one to enjoy brushing.
Toddler Did Not Like Natural Berry
1 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 5 months ago
My toddler did not like the Natural Berry flavor. It made tooth brushing a fight.
1 reply from The Orajel Team team - 5 months ago
That’s not the experience we want you to have, and we appreciate you bringing this to our attention. We get it—flavor matters! We’re always looking for ways to improve, and we’d love to hear more from you. Give us a call or text at 800-833-9532, or chat with us online at www.orajel.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 07445955, when you reach out, so we can address your concerns right away.
Disgusting buttery flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
Mk - 6 months ago, Verified purchaser
This product is absolutely disgusting. It smells and tastes like artificial butter on popcorn- does not taste like berry at all.
1 reply from The Orajel Team team - 6 months ago
Thank you for bringing this to our attention, Mk. We’re ready to leap into action for you. Our dedicated team stands by, prepared to assist by phone or text at (800) 833-9532, or through web chat at orajel.com (click the chat icon), Monday - Friday, from 9 AM to 5 PM Eastern. When you reach out, mention your case number: 07418545, and together, we’ll fight for a resolution worthy of your smile!
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Lp - 6 months ago, Verified purchaser
I bought for my kids because I thought they’d like the cute characters on it but they would not use it again ! The taste and smell is horrible.
1 reply from The Orajel Team team - 6 months ago
Lp, your little heroes deserve smiles as bright as their adventures, and we’re here to help make that happen! Thank you for sharing their feedback. We’re ready to step in and ensure they get the care they need. Our dedicated team stands at the ready! Reach out by phone or text at (800) 833-9532, or connect with us via web chat at orajel.com (click the chat icon), Monday - Friday, from 9 AM to 5 PM Eastern. When you contact us, mention your case number: 07418385, and together, we’ll champion their smiles!
Bad vibegar small & son hated it
1 out of 5 stars
Thumbs down graphic, would not recommend
Michelle211 - 7 months ago, Verified purchaser
Vinegar smell and kids hated it. Do not buy. I had to return it.
1 reply from The Orajel Team team - 6 months ago
We apologize the delayed response, Michelle. We want every Orajel experience to be fresh and pleasant, and we’re here to help! Give us a call or text at (800) 524-1328, or chat with us online at www.orajel.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 07403225 so we can look into this for you.
Oragel kids
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 7 months ago
I don’t know what it is but it’s definitely not berry flavored. It smells awful. My kids did not like it.
1 reply from The Orajel Team team - 6 months ago
We want every Orajel experience to be as soothing as it is effective, and we understand that taste plays a big role! Let’s chat—contact us by phone/text at (800) 524-1328 or web chat by visiting www.orajel.com and clicking Chat with Us! We are available Monday - Friday, from 9 - 5 Eastern. Please provide case number:07403156 so we can better understand your experience.
Awful flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
lissamea - 7 months ago, Verified purchaser
My kids hate the flavor and it smells chemically.
1 reply from The Orajel Team team - 6 months ago
We apologize for the delayed response. We’re here to bring you fast relief and comfort, and we want to make things right! Reach out to us by phone/text at (800) 524-1328 or web chat by visiting www.orajel.com and clicking Chat with Us! Monday - Friday, from 9 - 5 Eastern. Please provide case number:07403131 so we can assist you quickly.
Fun and Effective Toothpaste for Kids!
5 out of 5 stars
So pretty - 8 months ago, Verified purchaser
My kids absolutely love Orajel Kids' Super Mario Fluoride Toothpaste! The Super Mario theme makes brushing so much more exciting—they actually look forward to it now. The flavor is mild and kid-friendly, so no complaints about it being "too minty." I also appreciate the fluoride for cavity protection, giving me peace of mind that their teeth are being properly cared for. The tube size is perfect, lasting quite a while even with regular use. Highly recommend for parents looking to make brushing a fun and effective routine!
DO NOT BUY!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Bubblegum scented slime - 8 months ago
This is horrible. There is nothing berry about it. Smells like buttered popcorn? My son literally cried because this was so bad.
1 reply from The Orajel Team team - 8 months ago
Your satisfaction is our top priority, and we’re ready to jump into action to make this right for you and your son. Our team is available to help by phone/text message at (800) 833-9532 or web chat by visiting orajel.com, and clicking on the chat icon, Monday - Friday, from 9 - 5 Eastern. Please reach out to us directly and we'll be glad to help! Please mention your case number: 07330724, when contacting us. We are sorry this toothpaste didn't create smiles!
Do not buy unless you like vomit flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
Lh21 - 8 months ago
My daughter gagged and spit this out immediately and I then tried it I swear it’s the most disgusting toothpaste I’ve ever tried I still want to vomit hours later!
1 reply from The Orajel Team team - 8 months ago
Thank you for bringing this to our attention, Lh21. We want our toothpastes to make your little one smile! Our team is available to help by phone/text message at (800) 833-9532 or web chat by visiting orajel.com, and clicking on the chat icon, Monday - Friday, from 9 - 5 Eastern. Please reach out to us directly and we'll be glad to help! Please mention your case number: 07324693, when contacting us. We want to help your little one learn about the power of establishing healthy oral care habits.
Terrible taste
1 out of 5 stars
Thumbs down graphic, would not recommend
KC9 - 9 months ago, Verified purchaser
Awful. Threw it away.
1 reply from The Orajel Team team - 9 months ago
We’re sorry to hear about your disappointment, KC9. We'd like to learn more about this, if we can. Our team is available to help by phone/text message at (800) 833-9532 or web chat by visiting orajel.com, and clicking on the chat icon, Monday - Friday, from 9 - 5 Eastern. Please reach out to us directly and we'll be glad to help! Please mention your case number: 07286952, when contacting us.