Pantene Pro-V Curl Perfection Shampoo - 12 fl oz
$5.49 ($0.46/fluid ounce)See 1 deal for this item
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$5 Target GiftCard with $30 beauty products purchase
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Guests are saying
The Pantene Pro V Curl Perfection Shampoo has garnered mixed feedback from guests, with many appreciating its pleasant scent and ability to cleanse hair effectively. While some guests noted improvements in curl definition and softness, others experienced dryness and issues with hair texture. The product is praised for its affordability and ease of use, making it a potential choice for those seeking a reliable shampoo for curly or wavy hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 322 reviews
quality: 3.58 out of 5
value: 3.67 out of 5
63% would recommend
19 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase
(no review title)
my family's favorite
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
Always in stock
With less stores to shop at, thank you Target for having my shampoo and conditioner in stock and the ability to buy a few months supply at a time.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
pantene
its my wife favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2025Verified purchase
Not that good
One of the worst shampoos I’ve ever used. It’s heavy, thick and my hair is greasy just after two days. I never had this problem. Also, because how heavy the shampoo is, my hair is having a hard time curling. The smell is also too strong but that’s a personal preference.
1 reply from Pantene team - 11 months ago
Thank you for taking the time to share your experience with our Pantene Pro V Curl Perfection Shampoo. We’re truly sorry to hear that you found the product too heavy and thick, that the scent was overwhelming, and that it seemed to have left your hair feeling greasy and difficult to curl. This isn't the experience we aim to provide, and we want you to know that all our products undergo rigorous quality checks to ensure they reach you in top condition. What you’ve described isn't the norm, and we’ll make sure to pass this feedback along to our Quality Assurance Team and the rest of the Pantene staff. It’s worth noting that the product's consistency can be affected by extreme temperatures, both hot and cold. To help with this, please store the shampoo in a cool, dry place. Additionally, experiencing greasy hair can often be a sign of using too much product or that the formula may be too rich for your particular hair type. We recommend using less to see if that improves your results. Also, make sure to rinse your hair thoroughly; any leftover product can contribute to that greasy feeling. If the issue continues, you might want to try one of our lighter alternatives, such as the Pantene Sheer Volume Shampoo. We are always looking for ways to enhance our products and would really like to learn more about what happened. When you have some time, please give us a call at (800) 945-7768 or send us an email through the Contact Us page on our website.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2024Verified purchase
Works Great
I love this product, I have natural wavy hair but I want more curls. Works great and leaves my hair very clean and curly!
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2024Verified purchase
Works great!
I have used this shampoo for years. Keeps my perm under control.
5 out of 5 stars
Thumbs up graphic, would recommend
12 June, 2024Verified purchase
🩷
Doesn't leave your hair dry after you rinse. I highly recommend it.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024
not the best
a bit thin & watery, and i don’t notice it doing anything to enhance my curls. probably wouldn’t purchase again
2 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2024Verified purchase
Hair loss
Smells amazing and suds well but makes my hair fall out in clumps! No other product does that.
1 reply from Pantene team - 2 years ago
Thank you for reaching out about our Pantene Pro-V Curl Perfection Shampoo. While we are glad that you love the scent and that the product lathered well, we are deeply sorry to hear that you experienced hair loss. That's truly not the kind of experience we want you to have and we understand how devastating this can be. We appreciate your concern and want to assure you that our hair care products do not cause or speed up hair loss. A great deal of work has gone into the development and testing of all of our products to ensure they are safe for use. Additionally, we have extensive quality controls in place and our products are used by millions of people every year. Still, we want to make sure your comments get the attention they deserve so we'd like to collect some additional information from you. Please know that the details you provide will be shared with both our Safety Team as well as the rest of our Pantene Team. Safety is our top priority and all of our products have been thoroughly evaluated to be safe when used as directed. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend discontinuing the use of the product. If you still have any remaining, we ask that you keep it on hand in the event we may need to retrieve it. When you find the time, please give us a call at (800) 945-7768 or email us through our Contact Us Page so we can assist you further.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2024Verified purchase
Great shampoo
Great shampoo. Leaves my hair feeling clean and smells great.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2023
Protect your hair my friends.
I bought the shampoo and conditioner & at first it was great my hair was soft and bouncy but then after about 6 weeks the ends of my hair became super dry, and I got so many split ends & my hair was easily break apart. I had to chop of 3 inches of my hair just to try and undo the damage this product did to my hair within nearly two months. Do not get this product, me in the long run you’re going to regret it just like I did. 💔
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2023
Curls
Keep my curls soft and easy to manage
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2023
Shampoo
Works great on my daughter's curly hair
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2023
Burnt My Scalp
Have used this Pantene shampoo for years, but I guess they changed the formula because my most recent bottle badly burnt my scalp and caused a lot of pain and itching. I was also losing three times the amount of hair as I usually do in the shower. Will never buy again!
1 reply from Pantene team - 3 years ago
Thank you for sharing this information pertaining to our Pantene Pro-V Curl Perfection Shampoo. We are deeply sorry to hear that you experienced a burning and painful scalp, as well as itchiness, and hair loss. We understand how this can be very frustrating. We want to ensure your comments get the attention they deserve and would like to collect some additional information. We'll also be sharing the details you provide with our Safety Team and the rest of our Pantene Team. Please know, Safety is our top priority and all of our products are thoroughly evaluated to be safe when used as directed. We recommend that you discontinue the use of the product if you haven't already but keep it on hand in the event that we may need to retrieve it. We'd appreciate it if you contacted us directly at (800) 945-7768 or message us through our Contact Us Page so we can assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2023Verified purchase
Formula change in Pantene Curly Shampoo?
Wondering if there was a formula change? I have been using Pantene Curl Shampoo for years. I do not like the new formula. Doesn't work as well on my naturally curly hair. Bring back the older version that looked shimmery gold!
1 reply from Pantene team - 3 years ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2022Verified purchase
A curly girl's dream shampoo!
I love this shampoo. Yes it has sulfates and it’s a good thing! I wash my hair daily both for hygiene and to remove hair products before adding more. This really leaves my fine curls moisturized and when paired with the matching conditioner soft and tangle free. This product is designed to enhance curls but will not give you curls if your hair is straight! I love that styling my hair was effortless since I had no knots! It did not strip my hair dye. No frizz no knots just easy to style hair! Overall its two thumbs up from me and I will be purchasing the big bottles!
1 reply from Pantene team - 4 years ago
Thank you for taking the time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 April, 2022
New formula
I have been using this shampoo and conditioner for 10+ years. This new formula has made my hair dry, frizzy and straight in some areas. I won't be purchasing again.
1 reply from Pantene team - 4 years ago
Thank you for taking the time to get in touch with us about this and I'm really sorry you're unhappy. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team. We are so sorry this has happened. We would like to talk with you about your experience. Can you please call us at 1-800-945-7768 so we can continue this conversation? Please reference case #18754250.
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2022Verified purchase
Love This Product
Just A Simple Great Product
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2022Verified purchase
Great for kids
I have 3 mixed girls with different types of hair and different types of curls. 2 of them have 2-3 different size curls. My adult nephew who also lives with me has bigger full curls. They all love this shampoo and conditioner. My nephew even asked me to buy it for him. There are better high end ones out there but since my kids like to spill half if it on floor, pantene is the winner. It works n conditioner detangles their hair well. My friend who also has curly hair n has curly hair kids is the one who told me to get it years ago. She also taught me to braid their hair right after shower before bed time. Best advice ever for curly hair kids. They wake up with hair intact and not looking crazy.
1 reply from Pantene team - 4 years ago
Thank you for taking the time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.