Patterns of Entrepreneurship Management - 6th Edition by Jack M Kaplan & Jack McGourty (Paperback)

About the Book

"Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether a for-profit or social enterprise. It is important to realize that entrepreneurship and company formation has changed radically in the last 2-3 years since our last edition. This text is totally new in this regard and provides the theory, cases, examples and tools for TODAY" S entrepreneurs. Students will be challenged with real situations and examples on which they can practice the broad range of skills required for lean startups and build a company in today's complex world. The over 40 worksheets currently developed act as prompts that help students focus on what should be considered at each stage of venture development. For each chapter, we will add specific content associated with each worksheet that will help the student understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process"--

Book Synopsis

Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today's complex world.

Using its innovative "Roadmap" approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan--covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. To support student venture development and faculty facilitation of associated topics, the authors have added over 30 worksheets that serve as prompts to help students focus on what should be considered at each stage of venture development. For each chapter, specific "Best Practices" associated with each worksheet have been included to help students understand the theory and/or rationale behind the prompts, helping the student connect the work with where they are in the venture process.

The authors draw from their extensive experience launching new ventures and educating thousands of students globally to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success.

Review Quotes

"In their book Patterns of Entrepreneurship Management, Jack Kaplan and Jack McGourty provide aspiring entrepreneurs the tools and information necessary to navigate the entrepreneurship ecosystem and take successful first steps in their entrepreneurial journey. The book elegantly mixes frameworks grounded in academic research with practical and relevant examples and case studies [...] Professors Kaplan and McGourty are seasoned instructors with extensive experience teaching and practicing entrepreneurship--their dedication to students is exemplary."

- Olivier Toubia, Glaubinger Professor of Business and Faculty Director of the Eugene Lang Entrepreneurship Center Columbia Business School

"When I founded CBT Worldwide in 1995, I never thought of myself as an entrepreneur, just a professor with a vision of an alternative platform for disseminating my lectures to a wider audience. Creating content and technology was easy compared with the funding, pricing and sales aspects. If only I had had Patterns then - a well-organized step-by-step roadmap for avoiding pot holes and speed bumps along the way - our journey would have been much easier. The worksheets and checklists in Patterns are invaluable for any start-up. And as an instructor myself, I found the exercises to be both practical and thought-provoking."

- R. Philip Giles PhD, Financial Markets Instructor; formerly Adjunct Professor, Columbia University Graduate School of Business and Johns Hopkins Carey Business School

"Students get a unique glimpse of the vibrancy where theory meets the real world and come away better prepared for a future that needs thinkers with a strong bias to action."

- Matt Wallaert, Serial Entrepreneur, Chief Behavioral Officer of Clover Health, Author of Start from the End: How to Build Products that Create Change