Permission to Be You - by Alaina Love (Paperback)

Book Synopsis

Unlock a life of purpose, meaning, and joy!

We all have a deep need to connect with our purpose and build lives that are authentically our own. In Permission to Be You, leadership coach and purpose expert Alaina Love reveals the extraordinary power of passion-centered living to bring clarity and fulfillment to our work, relationships, and life's biggest transitions.

Drawing from her own journey and two decades of client work, Love shares inspiring stories and reflections that highlight how understanding your core passions can help you make empowered decisions, navigate challenges, and create a more meaningful life. This book is a practical guide to discovering and applying your passions in every facet of your personal and professional world.

To deepen your experience, her book includes a reader's discount for access to three newly updated editions of the Passion Profiler, an insightful tool that identifies your unique Passion Archetypes--the core drivers that shape how you think, work, and connect with others. Are you a Healer, a Builder, a Connector, an Altruist? Learning what truly motivates you provides a powerful new lens for self-discovery and personal growth.

Her transformational book includes the Reader's Companion Toolkit, offering structured exercises for reflection, goal-setting, and action planning. Whether you're looking to thrive in your career, strengthen relationships, or find resilience in difficult times, Permission to Be You provides a roadmap for aligning your life with your passions.

Review Quotes

"Permission to Be You is a powerful invitation to reconnect with what drives us at the deepest level--our passions, purpose, and potential. Alaina Love brings years of insight and real-world leadership experience, guiding readers through the inner work that leads to greater meaning and performance." --Dr. Marshall Goldsmith, Thinkers50 No. 1 executive coach and New York Times-bestselling author of The Earned Life

"A compelling exploration of the transformative power of passion for life's most pivotal moments. Through a blend of engaging storytelling, research-backed insights, and thought-provoking exercises, Alaina Love reminds us that our passions are essential to living a truly fulfilling life." --Dr. Gary W. Lewandowski Jr., author of Stronger Than You Think and co-host of the Love Strategies podcast

"This groundbreaking book shifts our focus from the power of artificial intelligence to the power of purpose and passion in driving success in today's rapidly evolving business environment. Alaina's insights guide readers on a profound journey of self-discovery and authenticity in business and their day-to-day lives." --Michael Parisi, MBA, chief client officer at Lumanity

"Permission to Be You is a journey of self-development and serves as a handbook for achieving deeper self-knowledge, giving yourself space to grow, and granting yourself peace of mind as you proceed." --John Baldoni, executive coach and author of Grace Under Pressure: Leading Through Change and Crisis

"Drawing from decades of leadership coaching experience and her own profound personal losses, Alaina Love transforms her corporate Passion Archetype methodology into accessible wisdom for everyone seeking to align their life with their core purpose." --Jocelyn Johnson, chief marketing officer, American Bar Association

"Alaina Love has been an expert in helping leaders find their passion archetype for years. Her setbacks and triumphs are beautiful examples of the importance of keeping your purpose and passion aligned. By following her advice, you can reach your goals and find happiness." --Michelle K. Johnston, PhD, bestselling author of The Seismic Shift in You

"By understanding your passion archetypes, you will have insight into how you can make better choices going forward in your journey. Alaina Love provides practical tools and guilt-free motivation to help steer your way." --Dr. Lyda Girton Goldsmith, psychologist

"Permission to Be You is a road map for creating the life you want to lead. You deserve to have a sense of purpose coursing through your veins every single day. Read this book and you'll find it." --Lisa Earle McLeod, author of Selling with Noble Purpose

"Alaina Love's Permission to Be You invites us to look inward for the most precious and powerful part of ourselves--our passions--and to recognize what we are distinctively equipped to contribute to our world." --Alex Lazarus, CEO, Lazarus & Maverick Leadership

"Everything about Alaina Love's work teaches us how to embody the first principle and practice of "Working Together"--People First, Love 'em Up. Her new book Permission to Be You is no different. Well done, Alaina!" --Alan Mulally, former CEO of Boeing Commercial Airplanes and Ford Motor Company

About the Author

Alaina Love is CEO of Purpose Linked Consulting and a sought-after expert who coaches leaders and their teams on defining their purpose and using their passions to build inclusive workplaces and flourish in daily life. She is co-author of the bestselling book The Purpose Linked Organization and was formerly a research scientist and the executive director of global human resources at Merck & Co., Inc. Love is a graduate of the University of Michigan's Change Leadership Program. She studied medicine at Tufts University School of Medicine and holds a degree in medical technology from Monmouth University. Certified as a Senior Professional in Human Resources, Love is a member of Marshall Goldsmith 100 Coaches, an organization of the world's top executive coaches. An avid thought leader, she has served as a columnist for Bloomberg Business Week, The Washington Post, and Harvard Business Review. Love lives in Raleigh, North Carolina. Learn more at thepurposelink.com.