$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- This unique mascara truly boosts your lashes, giving them a "push-up" effect that lasts all day.
- The dense, rich formula ensures that lashes are coated with maximum pigment, for long-lasting full colour.
- The cone-shaped brush coats each lash evenly for the ultimate smudge-free, waterproof lash and eye definition.
- Available in intense eye-opening shades, including the revolutionary "blackest blue" that awakens the eyes and makes the whites of the eyes appear whiter.
- Paraben-free
- Not tested on animals
- Volume: 7 g / 0.25 oz
Description
This unique mascara truly boosts your lashes, giving them a "push-up" effect that lasts all day. The waterproof rich formula ensures that lashes are coated with maximum pigment, for long-lasting wear and full colour. Available in intense eye-opening shades, including the exceptional "blackest blue" that awakens the eyes making the whites of the eyes appear whiter.
How to Apply:
• Step 1: Brush mascara through lashes, rolling brush while gliding from root to tip for an even coat.
• Step 2: For maximum lash boosting effect, wait 30 seconds and repeat with a second application.
• Step 3: Finish by gently zig-zagging the brush through the lashes for a full "false lash effect!"
• Best removed with an oil-based eye makeup remover.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
How to Apply:
• Step 1: Brush mascara through lashes, rolling brush while gliding from root to tip for an even coat.
• Step 2: For maximum lash boosting effect, wait 30 seconds and repeat with a second application.
• Step 3: Finish by gently zig-zagging the brush through the lashes for a full "false lash effect!"
• Best removed with an oil-based eye makeup remover.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
Suggested Age: Adult Use Only
Health Facts: Formaldehyde Donor-Free, Propylparaben-Free, Phthalate-Free, Formaldehyde-Free, Nonylphenol Ethoxylate Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Butylparaben-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening, Curling, Thickening
Net weight: .25 fl oz (US)
Features: Vitamin-Infused, Non-Clumping, Smudgeproof, Ophthalmologist Tested, Waterproof, Lightweight, Long Lasting
TCIN: 10928693
UPC: 836773006907
Item Number (DPCI): 052-18-0225
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, polymethylsilsesquioxane, silica, acrylates/ octylacrylamide copolymer, hydrogenated polyisobutene, sorbitan sesquioleate, tocopheryl acetate, iron oxides (ci 77499), black 2 (ci 77266).' '
Shipping details
Estimated ship dimensions: 0.66 inches length x 0.94 inches width x 4.7 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has received mixed reviews. Guests appreciate its ability to hold a curl and its smooth application, but many have noted issues with removal and clumping. The product is praised for its natural look and suitability for sensitive skin, but some guests were disappointed by its lack of waterproof properties and difficulty in removal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.9 out of 5 stars with 46 reviews
easy to apply: 3.5 out of 5
easy to remove: 2.62 out of 5
long lasting: 3.7 out of 5
quality: 2.15 out of 5
value: 2.15 out of 5
26% would recommend
19 recommendations
Smudges
1 out of 5 stars
Thumbs down graphic, would not recommend
NKB - 19 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
Absolutely perfect if you want to walk around with raccoon eyes the entire day. If that’s not the look you’re going for I don’t recommend
All this product wants to do is come off
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama Bear - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
Bleeds on your face and eyelids all day, terrible applicator, terrible product. It also comes off very easily with an oil cleanser unlike what other reviews say stating that it doesn't come off.
Doesn't wash off
1 out of 5 stars
Thumbs down graphic, would not recommend
NB - 10 months ago, Verified purchaser
I usually love Pixi products, like their blush, but this mascara is impossible to wipe off. I had to scrub and scrub with face wash and mycelliar water until my skin was red. Only wore it once because it’s too hard to wash off. So sad, I was really hoping to like this mascara.
SMELL IS TERRIBLE
1 out of 5 stars
Thumbs down graphic, would not recommend
Sumaiyah - 1 year ago
it smells disgusting, similar to paint thinner. doesn't even compare to cheaper mascaras ive used which are way better quality.
Raccoon Eyes
2 out of 5 stars
Thumbs down graphic, would not recommend
La - 1 year ago, Verified purchaser
Not waterproof. Major raccoon eyes by the end of my work day. Of note, the product description states it is waterproof, but nothing on the actual item or packaging indicates it is waterproof. It did apply smoothly with little clumping.
Best Mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Erika - 1 year ago, Verified purchaser
- Eye color: Blue
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
My favorite mascara I have ever tried! My lashes are long and always have difficulties finding a mascara that will hold them all day.
Annoyed
1 out of 5 stars
Thumbs down graphic, would not recommend
CleanLady - 1 year ago, Verified purchaser
This is the most clumpy mascara I've tried. It is terrible to try to remove. I won't be buying this again. What a waste of $15!
Best mascara for straight lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Georgianna - 2 years ago
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
- Skin concern: Aging, Blackheads, Dullness, Pores, Dark circles
- Skin tone: Light
I’m surprised to see negative reviews. I’ve been using this specific mascara for years. It’s the only mascara that will keep my straight lashes curled. I’ve tried many different brands over the years. I got a sample of this pixi brand mascara in a subscription box and never went back to any other mascaras again. If you have stubborn straight lashes like me, this is the mascara for you!
My favorite mascara for my straight lashes
5 out of 5 stars
Thumbs up graphic, would recommend
AleeMcG - 2 years ago
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Aging, Sun damage
- Skin type: Combination
- Hair color: Auburn
I wanted to write this review after seeing so many negative ones. I love this mascara! I’ve used it for years! I’ve tried every brand there is, even the most expensive or well liked ones, and this is the only brand that will hold a curl for my super straight lashes. You do have to use a lash curler prior to the application though. Many said it’s hard to remove, and it is. But the green clean cleansing balm by farmacy will get this off. And the Neutrogena cleansing balm works too, just not as well.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 2 years ago, Verified purchaser
Doesn’t say it’s waterproof on the box, you can’t even fully remove the product off your lashes with makeup remover you have to literally scrap off lashes leaving your lashes feeling super dry after. Returning this !
Impossible to Remove
1 out of 5 stars
Thumbs down graphic, would not recommend
Morgan - 3 years ago
Nowhere on the actual box does it say that this is waterproof mascara which is incredibly frustrating. Ridiculously, it's also makeup remover proof so good luck removing it without scraping it off your lashes. Misleading and bad formula. I liked how light is felt. Couldn't feel it at all but I will be returning it since it's so hard to remove.
A little too long lasting
2 out of 5 stars
Thumbs down graphic, would not recommend
S - 3 years ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
I like the wand and I like the subtle and pretty eyelash look it gives. The major problem with this mascara is that it doesn’t come off. I used my usual make up remover (never had a problem with any other mascara) and it did absolutely nothing! I washed my face and really rubbed my cleanser along my lash line and it was still there!! It takes about two days to come off.
Nice
4 out of 5 stars
Alyssa - 3 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Brown
Very pretty but dries out kind of fast
Natural... too much so
1 out of 5 stars
Thumbs down graphic, would not recommend
Tyu - 3 years ago, Verified purchaser
If you want natural this is for you. It is basically just going to turn you existing lashes black. No curl, no length, no volume. Can’t build up with it either. Also NOTHING can get this stuff off which is good for water, but after wearing this I think my lashes would not survive this for more than a day or two at a time.
Just no!
1 out of 5 stars
Thumbs down graphic, would not recommend
blinder - 3 years ago, Verified purchaser
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
- Skin type: Combination
I’m sure it is waterproof. It’s like cement for lashes. Nothing will get it all the way off but time or pulling your lashes out from the root. Yes I have waterproof mascara remover. After a week of using this I swear half my lashes were gone. Also the application brush is not good. Don’t use this!!!!!!
Best Mascara Ever
5 out of 5 stars
Thumbs up graphic, would recommend
Jacq - 3 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Uneven skin tone
- Hair color: Black
- Eye color: Brown
This mascara had been my go to for years! I have long but straight lashes, and this mascara is the Only formula that truly gives and holds a curl. It lasts all day, too. In my opinion, there are not even more expensive brands that can compare. I always end up coming back to this one
Racoon Eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
BMRN - 4 years ago, Verified purchaser
Smudged almost immediately and did not last long.
Does nothing
1 out of 5 stars
Thumbs down graphic, would not recommend
Bekah915 - 4 years ago
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
This mascara barely showed up on my lashes. I tried adding coats but it barely did anything. I don’t know if I just got a bad one or what but it was the worst mascara I have ever tried.
Dont even consider - wish I couls give negative stars
1 out of 5 stars
Thumbs down graphic, would not recommend
jlf315 - 4 years ago, Verified purchaser
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
- Hair color: Red
If I could give this zero stars I would... impossible to take off and made my eyes burns as if there were small campfires in each of them. Walk right past this garbage.
subpar
1 out of 5 stars
Schow - 4 years ago
Stiff brush, added very little value, and similar to other 1-star reviews - difficult to build up.