$35.49 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to the nutrition of Enfamil NeuroPro
- Immune Blend 6 including 2'-FL HMO for immune support
- Complete nutrition inspired by breast milk
- Crafted to support baby's growth, brain and general development
- NON-GMO, no artificial colors, flavors or growth hormones
Description
Compare to the nutrition of Enfamil NeuroPro Infant Formula. up&up™ Infant Premium Baby Formula offers complete nutrition inspired by breast milk. It is crafted to support your baby's growth, brain and general development. Expert recommended DHA for brain support. Immune Blend 6 with 2’-FL HMO, DHA and ARA, Vitamin C, Vitamin E, Selenium and Zinc. Human Milk Oligosaccharide not from human milk. NON-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones; no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the trademark Enfamil NeuroPro.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 11.1g
Water 134g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 78mg
Phosphorus 43mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 27mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, vegetable oils (palm olein, soy, coconut, high oleic [safflower or sunflower] oil), whey protein concentrate, less than 1%: 2'-fucosyllactose (2'-fl)+, mortierella alpina oil *, schizochytrium sp. oil **, soy lecithin, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium carbonate, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium bicarbonate, potassium iodide, potassium hydroxide, potassium phosphate, sodium selenite, sodium citrate, taurine, l-carnitine, beta-carotene, mixed tocopherol concentrate, ascorbyl palmitate, monoglycerides, nucleotides (cytidine-5'-monophosphate, disodium uridine-5'-monophosphate, adenosine-5'-monophosphate, disodium guanosine-5'-monophosphate). +a type of prebiotic *a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)
Allergens & Warnings:
WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.Contains: Does Not Contain Any of the 9 Major Allergens
Base Ingredient: Hydrolyzed Protein
Baby Formula Focus: Growth Support
Dietary Needs: Gluten-Free, Certified Gluten-Free, Non-GMO Project Verified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 1020 Grams
TCIN: 87765856
UPC: 085239960158
Item Number (DPCI): 007-09-3979
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.16 inches length x 5.32 inches width x 7.64 inches height
Estimated ship weight: 2.546 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.1 out of 5 stars with 237 reviews
easy on tummy: 2.45 out of 5
easy to prepare: 3.23 out of 5
quality: 2.03 out of 5
value: 2.63 out of 5
20% would recommend
40 recommendations
Fishy
1 out of 5 stars
Thumbs down graphic, would not recommend
Tks90 - 6 days ago
I bought this formula because it’s the same company (store brand formula/Perrigo) that makes members mark. I was so wrong. This one is super fishy. Def not the same as other “store brand” formulas. I didn’t even try it with my babe. I should have read the reviews first. Super disappointed.
Disappointing and smelly!
1 out of 5 stars
Thumbs down graphic, would not recommend
slc7125 - 22 days ago, Verified purchaser
Smelled very fishy, after we opened it I was concerned to give it to my baby, especially after reading all the other reviews. I wish I’d read them before buying it. We’re switching back to Enfamil. Disappointed because this price is way better. :(
Terrible dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Haylee - 2 months ago, Verified purchaser
Smells terrible, life fish. It was missing the scooper. Two days in my baby was sick. He is constipated, super tired and just laying around, crying extra from stomach pain I believe. I won't be continuing with this container. Terrible stuff. I also noticed he's been coughing and I saw a few others say they think this formula caused it. Very interesting. Don't buy.
Making Baby Sick???
1 out of 5 stars
Thumbs down graphic, would not recommend
LNN - 2 months ago, Verified purchaser
Beginning to question if this formula is giving my baby a horrible cough. I’m not buy it anymore.
Would not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 2 months ago, Verified purchaser
Not comparable to enfamil, terrible smell.
Formula
3 out of 5 stars
Thumbs down graphic, would not recommend
Elisa98 - 3 months ago, Verified purchaser
Good for the price, gave my daughter gas.
Stinks / Doesn't Dissolve Well
1 out of 5 stars
Thumbs down graphic, would not recommend
Mynxxie - 3 months ago, Verified purchaser
The other store I get my formula from was out. And I was on a tight budget so I decided to try this one as pickings were slim. Wow... This stuff is awful. lol. It smells so bad when you open it. Think fish oil pill breath. When I go to mix this stuff in the formula pitcher I have, it just sits ontop of the water. I gotta pour a few scoops, stir, pour a few scoops, stir. Tiny clumps galore no matter how well I feel I stir it in the pitcher. The plus side is, my baby tolerated it just fine and didn't have any bowel disruptions.
Dont buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kalechips - 4 months ago, Verified purchaser
Well, first off we decided to give this formula a try due to it being cheaper with just about everything being the same as more expensive brands. But after opening it… it smelt like fish and had a few little itty bitty black things in it. I don’t recommend at all. Find something better. This product should be reviewed by target and fixed asap!!! Read the reviews !
Not worth the constipation!
2 out of 5 stars
Thumbs down graphic, would not recommend
ABP - 5 months ago, Verified purchaser
We attempted to switch to this formula from Enfamil NeuroPro because of the price difference. As soon as I opened the can it had a very strong smell of fish - it reminded me of the smell of fish food. We tried it for a week and our little girl has become constipated. We ultimately had to switch back to Enfamil NeuroPro and her constipation has resolved.
Daughter didnt tollerate this off brand
1 out of 5 stars
Thumbs down graphic, would not recommend
Tinyturtle417 - 5 months ago, Verified purchaser
Our normal club brand was out of stock and a lot of other formulas were also running low in our area so we decided to try targets generic and it was okay for the first few days but then gave our daughter the worst diarrhea (like every diaper all day long) she’s ever had and now has a really bad diaper rash.. I also found that even when mixed with hot water the formula clumped and struggled to mix
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
BB - 5 months ago, Verified purchaser
This formula is off I highly don't recommend, it stopped my baby up stools became hard, the fishy smell is normal it contains DHA but it's a huge downgrade from kendanil and waiting for it to be back in stock is killing me. My baby still is almost hard which signals near constipation and it smells super fishy
Not the same as previous product
1 out of 5 stars
Thumbs down graphic, would not recommend
Sami V - 5 months ago
2 years ago we were using this formula in the rectangular container. It was awesome! Only $19.99 at the time and our baby drank it easily. We just started needing formula again for our new baby and had some saved that was still good from our previous purchases. We finally ran out of the old containers of the “same” product, continued with this because it’s still one of the cheaper options now at nearly $36 for only just over an oz more in the container. This stuff has a terrible fishy smell and my 5 month old has not wanted to drink it and has acted uncomfortable/fussy since the switch. Very disappointed. I purchased 4 cans and will be returning the 3 unopened ones. We already didn’t like the containers without the part that allowed you to scrape the top of your scoop for a perfect level of formula every time! But the smell and affects on baby are even more disappointing.
METAL WIRE IN FORMULA
1 out of 5 stars
Thumbs down graphic, would not recommend
B - 6 months ago, Verified purchaser
Please be aware! I went to make my baby a bottle today 10/03/2024 and there was a metal wire in my brand new container of this formula!
Gassy
3 out of 5 stars
CL - 6 months ago, Verified purchaser
Didn’t seem to have any issues the first 4 weeks but now I’m noticing my baby is extra gassy and has been spitting up more. Also did notice a “fishy” smell. Seemed to have been working fine in the first few weeks though. Going to try the gentle one to see if it makes any difference.
Not comparible to Enfamil
1 out of 5 stars
Thumbs down graphic, would not recommend
Al525 - 7 months ago, Verified purchaser
I purchased this when the store was out of Enfamil, assuming generics are supposed to be the exact same as name brand. This made my son violently sick. He did not care for the taste and pushed his bottles away. Smells heavily like fish and the color is much different than name brand as well. As soon as we switched back to name brand his tummy settled right down. Very disappointed and will not be buying again.
No longer what it was
1 out of 5 stars
Thumbs down graphic, would not recommend
Mej22 - 8 months ago, Verified purchaser
They changed this formula and my baby no longer liked it. She would only drink a few ounces and we would have to fight down the rest. I notice less spit up after switching.
Good alternative to enfamil.
4 out of 5 stars
Thumbs up graphic, would recommend
Katie - 9 months ago, Verified purchaser
My child used to drink this formula and didnt have any allergic reaction to it. Great price. Thing I disliked about it was a slightly fishy smell.
Formula change - Baby sick like all the others
1 out of 5 stars
Thumbs down graphic, would not recommend
MN Mom - 9 months ago, Verified purchaser
How many of our babies have to get sick from this until something is done??
Beware! It's not the same!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Acarneylife - 9 months ago
The ingredients read the same as Enfamil neuro pro so we decided to try to save a few bucks. First impressions the smell was foul but I still rolled with it. My 3 month old was hesitant but she had about 5 bottles and now severe constipation. I regret this so much! My poor baby and I wasted my money! Beware!!!!! It’s not the same!!!!
Allergic reaction
2 out of 5 stars
Thumbs down graphic, would not recommend
Felix - 9 months ago, Verified purchaser
I was buying this formula since January for my baby with no issues. I always stocked up in bulk but then it went out of stock. Once it came back in stock we noticed the lid was different, the scoop was different, and the powder was finer. My baby had an allergic reaction to the formula when upon opening the new can. The allergic reaction put her in the ER with the hives. We did not know the hives were a result of the formula so we kept giving it to her and she broke out every time we gave her the formula. As soon as we stopped they went away. I called the formula manufacturer to report this incident without seeing all of the other reports about it!!