Sponsored
Premium Powder Infant Formula - 22.2oz - up&up™
$23.49 ($1.06/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Compare to the nutrition of Enfamil NeuroPro
- Immune Blend 6 including 2'-FL HMO for immune support
- Complete nutrition inspired by breast milk
- Crafted to support baby's growth, brain and general development
- NON-GMO, no artificial colors, flavors or growth hormones
Description
Compare to the nutrition of Enfamil NeuroPro Infant Formula. up&up™ Infant Premium Baby Formula offers complete nutrition inspired by breast milk. It is crafted to support your baby's growth, brain and general development. Expert recommended DHA for brain support. Immune Blend 6 with 2’-FL HMO, DHA and ARA, Vitamin C, Vitamin E, Selenium and Zinc. Human Milk Oligosaccharide not from human milk. NON-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones; no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the trademark Enfamil NeuroPro.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 11.1g
Water 0.3g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 24mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 43mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 27mg
Inositol 24mg
Calcium 78mg
Phosphorus 134mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 9mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, vegetable oils (palm olein, soy, coconut, high oleic [safflower or sunflower] oil), whey protein concentrate, less than 1%: 2'-fucosyllactose (2'-fl)◊, mortierella alpina oil*, schizochytrium sp. oil**, soy lecithin, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k ,, thiamine hydrochloride, riboflavin, vitamin b; hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium carbonate, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium bicarbonate, potassium iodide, potassium hydroxide, potassium phosphate, sodium selenite, sodium citrate, taurine, l-carnitine, beta-carotene, mixed tocopherol concentrate, ascorbyl palmitate, monoglycerides, nucleotides (cytidine-5'-monophosphate, disodium uridine-5'-monophosphate, adenosine-5'-monophosphate, disodium guanosine-5'-monophosphate).' '
Allergens & Warnings:
CONTAINS MILK AND SOY.Baby Formula Focus: Brain Development
Base Ingredient: Hydrolyzed Protein
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 22.2 Ounces
TCIN: 87841478
UPC: 085239978979
Item Number (DPCI): 007-09-0006
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.6 inches length x 4.5 inches width x 5.4 inches height
Estimated ship weight: 1.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What is the net weight of the formula package?
submitted by AI Shopping Assistant - 9 days ago
A: The net weight of the formula package is 22.2 ounces.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does the formula contain any allergens?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the formula contains soy and milk as allergens.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the focus of this baby formula?
submitted by AI Shopping Assistant - 9 days ago
A: The focus of this baby formula is brain development.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this formula GMO-free?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the formula is non-GMO and contains no artificial colors, flavors, or growth hormones.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the base ingredient of the formula?
submitted by AI Shopping Assistant - 9 days ago
A: The base ingredient of the formula is hydrolyzed protein.
submitted byAI Shopping Assistant - 9 days agoAi generated
Frequently bought together
$4.69
Lower price on select items
4.3 out of 5 stars with 431 ratings
$9.99($0.83/fluid ounce)
Buy 1, get 1 30% off select Enfamil & Enfagrow bottle
4.8 out of 5 stars with 8278 ratings
Guests also viewed
$9.99($0.83/fluid ounce)
Buy 1, get 1 30% off select Enfamil & Enfagrow bottle
4.8 out of 5 stars with 8278 ratings
$11.89($0.37/fluid ounce)
Buy 1, get 1 30% off select Enfamil & Enfagrow bottle
4.7 out of 5 stars with 8446 ratings
Discover more options
Related Categories
Guests are saying
The Up & Up Premium Powder Infant Formula is highly praised for its affordability, ease of use, and nutritional value. Guests appreciate that it is gentle on babies' stomachs, mixes well without clumping, and contains essential nutrients like iron and DHA. Many guests find it comparable to more expensive name-brand formulas, making it a cost-effective choice for their infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 136 reviews
easy on tummy: 3.83 out of 5
easy to prepare: 3.83 out of 5
quality: 4.33 out of 5
value: 4.67 out of 5
57% would recommend
7 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2025Verified purchase
We gave it a try, it just isn't for us
Decided to give this formula a try. It is A LOT thicker than the name brand. It also has a different smell and lingers on my daughter's breathe and clothes. I don't think having the $7 for this is worth it and will be switching back to the name brand Enfamil.
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-864-9719 or via email by going to www.perrigo.com/contact-us and reference case number 2042388. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
10 March, 2025
originally posted on yourfavoritesamples.com
Kiddo likes it
[This review was collected as part of a promotion.] I’ve been using the Premium Powder Infant Formula from up & up for a few weeks now, and I’m really pleased with it. It mixes easily and provides all the nutrients my baby needs. My little one seems to enjoy it and has had no issues with digestion. The formula is a great value for the price, and I feel confident in the quality. It’s been a reliable option for us, and I would definitely recommend it to other parents looking for a budget-friendly, high-quality formula.
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2025Verified purchase
Love this Formula
My baby girl started out on Enfamil And this one was a great transition for her. It’s literally the exact same just a better price tag. Enfamil made her have horrible gas and this was so much better for her little tummy!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2024Verified purchase
Upset Stomach
I supplement breastfeeding with formula and have tried various different name brand formulas. I thought I would buy this one to save some money. My baby would projectile vomit after having this formula. It took us a few bottles to realize it was the formula and not a stomach bug. Do not recommend it.
5 out of 5 stars
15 May, 2024
originally posted on yourfavoritesamples.com
Great!
[This review was collected as part of a promotion.] Thankful for this formula! This has been my go to for my baby. It helps that it is affordable and a brand that I trust. My baby loves it and I’ve recommended it to others needing a more affordable formula.
4 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2024Verified purchase
Think
The texture was too thick but it’s an okay formula
5 out of 5 stars
24 March, 2024
originally posted on yourfavoritesamples.com
Great formula
[This review was collected as part of a promotion.] This formula is just as good if not better than any of the premium formuls out there. It consists of all the nutrients, vitamins, etc that a child needs to grow healty and strong. I will biying this next trip to the grocery
5 out of 5 stars
30 January, 2024
originally posted on yourfavoritesamples.com
Happy baby, happy parents!
[This review was collected as part of a promotion.] I trust Up & Up baby formula because they are such great quality and so accesible for parents looking to provide the best for their babies. The Infant Premium powder formula is healthy, nutritious, and so gentle on my baby's tummy!
5 out of 5 stars
26 January, 2024
originally posted on yourfavoritesamples.com
Good formula
[This review was collected as part of a promotion.] My little one tried this formula and enjoyed it. Low iron runs in our family and I was impressed that this formula was equipped with iron to help with my development. Its easy to prepare and none was wasted
5 out of 5 stars
26 January, 2024
originally posted on yourfavoritesamples.com
Baby loved it
[This review was collected as part of a promotion.] Baby loved it. Always finished the bottle. No tummy issues which can happen. I will be purchasing more once it’s all used up. I’m totally fine with using generic brand items as long as the ingredients are solid and this is compatable
5 out of 5 stars
24 January, 2024
originally posted on yourfavoritesamples.com
Can't go wrong and you save money
[This review was collected as part of a promotion.] This formula works just as well as name brand at a fraction of the price didn't have a single issue my baby took it fine without any issues adjusting it works just like I expected just like the name brand
5 out of 5 stars
24 January, 2024
originally posted on yourfavoritesamples.com
Great formula
[This review was collected as part of a promotion.] Is east to open, easy to use, and my little one absolutely loved it. Seem to help with consistency of his bowel movements as well. I will definitely buy this product again and use it on a consistent basis. The ingredients are healthy.
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Perfection!
[This review was collected as part of a promotion.] This formula is so gentle and so smooth. I was hesitate about buying a generic formula for my baby but I am so glad that I did. Not only is it way more affordable it is gentle and easy on my baby’s digestive system. This will be my new go to formula!
4 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Great container
[This review was collected as part of a promotion.] My favorite park of this container is the packaging and the ease of use. I had no problems using this handed, because as you may know.... Babies... I cannot comment on the taste, and neither can my little ones, yet. No adverse effects.
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Great value and good quality
[This review was collected as part of a promotion.] I got this to use for my newborn when not breastfeedjng and this seems to be very gentle on the stomach and doesn't have a strong smell like other formulas that we have tried. It mixes well and baby likes it so i would recommend because its a great value for the good quality.
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Affordable , quality baby formula
[This review was collected as part of a promotion.] The UP formula is affordable and gentle on a babies stomach. I like the easy of use and large formula container. The formula does not contain added filler ingriedients. I would recommend trying this formula.
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Comparable to name brand!
[This review was collected as part of a promotion.] Infant formula is expensive but very necessary for a lot of families. It’s always nice when you find a formula that works for your baby and is affordable at the same time. I was very pleased with the Up & Up infant premium formula. It dissolves fast & completely and I like how the container has a holder for the scoop. Feels more sanitary this way! I recommend giving this brand a try! Better than I expected 👍🏻
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Great infant formula
[This review was collected as part of a promotion.] This premium infant formula is a great formula for newborns. I used it for all 5 of my littles and they did great on it. It was easy for them to digest and it mixes perfectly with no clumpiness. I highly reccomend this formula for littles.
4 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Premium Powder Infant Formula
[This review was collected as part of a promotion.] I got this Premium Powder Infant Formula to try for my grandson and he seems to really like this formula and it's very reasonably priced as well. I've told other mothers about this formula and I will continue to purchase it.
5 out of 5 stars
23 January, 2024
originally posted on yourfavoritesamples.com
Love this formula!
[This review was collected as part of a promotion.] This infant premium formula is just amazing. I honestly feels like its comparable if not bettee than the name brand formulas. My baby did so much better on this formula than others. Its perfectly priced and easy to find.