New Media Cultures - by P David Marshall (Paperback)

About the Book

The last few years have seen an explosion of research into the cultural implications of new media. This introduction offers students an accessible guide to the work in this field. It focuses on two key areas in particular: computer/video games and the Internet. Much previous work has looked at reception of new media forms, but the author stresses the importance of also exploring the cultural processes by which such forms are produced. He analyzes the digital convergence of media forms and explains how new media are transforming film and TV as social and cultural practices.

Book Synopsis

New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms.

Critical areas investigated include:
- Game culture
- The internet
- The digital transformation of film and television
- Intellectual property
- Forms of interactivity
- The significance of the user and cultural production in new media

Review Quotes

"Provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies." --Educational Book Review

About the Author

P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston.