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Bumbleride Era Full Size Reversible Stroller in Black - 2 of 4Bumbleride Era Full Size Reversible Stroller in Black - 3 of 4Bumbleride Era Full Size Reversible Stroller in Black - 4 of 4
Bumbleride Era Full Size Reversible Stroller in Black - 1 of 4

Bumbleride Era Full Size Reversible Stroller in Black

$949.00

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Little Folks
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Reversible seat, ready at birth (no attachments)
  • Compatible with bassinet (sold separately) and infant car seats (adapters sold separately)
  • Lay flat seat for naps on the go
  • Large cargo basket to store all your supplies
  • Spacious canopy with pop-out extension for plenty of sun coverage. UPF 45+ protection
  • Quick compact fold with auto-lock. Self-standing stow
  • Adjustable, non-toxic handlebar made of all-natural cork
  • PFAS free durable water repellent
  • Eco Fabric made from OEKO-TEX Standard 100 certified 100% recycled PET (65 plastic water bottles per stroller)
  • Black colorway uses innovative solution dye process that conserves approximately 25-40 gallons of water per stroller
  • 50% of plastic frame components sourced from recycled fishing nets
  • Health checklist: Non-toxic OEKO-TEX certified fabrics. Free from PFAS, Fire Retardant, PVC, BPA, Phthalates, Polyurethane Foam, Chlorine, Vinyl and Formaldehyde
  • What's Included:Air pump, wrist strap, foldable bumper bar

Description

The Bumbleride Era is a reversible seat stroller ready to use at birth with no attachments. Featuring an infant-safe, lay flat seat that faces you until they’re ready to see the sights. Era has all-wheel suspension and air-filled tires with an easy, one-handed push on city streets or bumpy terrain. Its extra-long footwell gives your child room to grow and its small footprint makes maneuvering tight spaces stress-free. Bumbleride Era is responsibly made and manufactured.
Dimensions (Overall): 40 inches (H) x 24 inches (W) x 39 inches (D)
Weight: 27 pounds
Holds up to: 55 pounds
Dimensions (Collapsed): 13 inches (H) x 24 inches (W) x 31.5 inches (D)
Suggested Age: Newborn and Up
Front Wheel Diameter: 8.5 inches
Rear Wheel Diameter: 12 inches
Features: Forward or Rear Facing Seat
Assembly Details: Adult Assembly Required, Tools Provided
Industry or Government Certifications: OEKO-TEX STANDARD 100
Tire Type: Pneumatic
Product Configuration: Single
Material: 100% Recycled PET (Polyethylene Terephthalate)
Care & Cleaning: Machine Wash
Warranty: 3 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1002936670
UPC: 850053131059
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 20 inches length x 12 inches width x 31 inches height
Estimated ship weight: 31 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Little Folks

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.6 out of 5 stars with 28 reviews
5 out of 5 stars
2 April, 2026
originally posted on Bumbleride
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My little girl isn’t going to know how awesome she looks in her Era. I’ve been showing it off to the family hahaha. Very very practical.
Adher
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2 out of 5 stars
14 March, 2026
originally posted on Bumbleride
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Sucks with Clek

I’m a bit underwhelmed with this stroller. I bought it because it was a compatible stroller with our infant Clek Liing car seat. The car seat adapters are so hard to line up and juggle the infant seat to get them to click in. The handle came with chunks missing of the cork and I always feel like I’m getting fiberglass in my hands when pushing from the handle. The one lever to fold down the stroller is already sticking and not working after hardly any use. Lastly the tires go flat so quick. Overall disappointed and hoping I can sell for a different stroller as the weather is starting to warm up for walks.
Jordan
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5 out of 5 stars
9 February, 2026
originally posted on Bumbleride
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Perfect stroller!

I absolutely love the Era - I used it when my first daughter was born for neighborhood walks, bopping around town, walking some trails and some travel. I LOVE the bassinet feature where it can lay all the way back and that you can switch it around so that you see them when they are little babies and then can turn it around so they can start seeing the world as they get older! It's sturdy, easy to fold and operate and just beautiful overall!
Carly
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5 out of 5 stars
3 January, 2026
originally posted on Bumbleride
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Era built for it all

We’ve loved our Era so far! The air filled wheels and suspension is exactly what we were looking for. We live in the city but on a golf course so we were looking for something that could do off road but also navigate busy city streets. The infant drop down feature is also amazing. Don’t be worried about getting a bassinet, you don’t need it!
Danielle J.
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5 out of 5 stars
13 December, 2025
originally posted on Bumbleride
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So perfect for the city

I used a bumble ride with my younger 2 (18/17 yrs now). When my oldest daughter (30) had her baby a few months ago, she opted to do the stroller/carseat combo. She quickly realized the stroller was going to work like she hoped. I purchased her an Era and assured her it was the best! Now they have daily walks on city sidewalks, he naps in it without issue. Needless to say they are both in love.
Michelle L.
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4 out of 5 stars
6 December, 2025
originally posted on Bumbleride
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Want to give it 4.5 stars!

So much to love about this stroller! We live in a city & use our stroller more than our car. After 10-ish years & 4 kids with various strollers I knew I wanted reversible seat, lay flat recline, separate bassinet option, riding board compatible & air filled tires. Our neighborhood has weird sidewalk gaps, gravel (something is always under construction), and in the winter there is a lot of snow & ice to navigate. This stroller is soo smooth. A few features I’d love to see-ability to take off seat cushion for a mesh seat back for summer time, seat in a more upright position when fully upright, option for stand alone cup holder on side of stroller (no good way to use parent organizer & riding board at the same time), and *most importantly* for urban dwellers-please please a bigger basket! I use this stroller for small grocery runs everyday & there’s no reason it couldn’t be bigger & hold more weight!
Katherine H.
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5 out of 5 stars
16 October, 2025
originally posted on Bumbleride
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You can stop researching. THIS is the stroller!

I love this stroller! Its so beautiful, functional, and most importantly, nontoxic! The reversible seat that can lay flat is such a cool design. I realized very quickly that I want to be able to see my baby and have her facing me. I know the bassinet accomplishes this, but the stroller sun shade is much bigger than the bassinet’s. So I love having her facing me and having more shade. The easy one-handed pushing is a great feature as well. But the main reason I bought it was for the non toxic materials. I feel so good knowing I have the most nontoxic stroller on the market. And I’m telling you I spent soooo much time researching and deliberating! This is the best. Things I would change in a perfect world: sometimes it’s hard to fold up because the front wheels have to be lined up just right. Also, you can’t fold it up when the seat is facing you. But still this is the stroller I would buy again!!
Hanna L.
Did you find this review helpful?
5 out of 5 stars
16 October, 2025
originally posted on Bumbleride
Image

You can stop researching. THIS is the stroller to buy!

I love this stroller! Its so beautiful, functional, and most importantly, nontoxic! The reversible seat that can lay flat is such a cool design. I realized very quickly that I want to be able to see my baby and have her facing me. I know the bassinet accomplishes this, but the stroller sun shade is much bigger than the bassinet’s. So I love having her facing me and having more shade. The easy one-handed pushing is a great feature as well. But the main reason I bought it was for the non toxic materials. I feel so good knowing I have the most nontoxic stroller on the market. And I’m telling you I spent soooo much time researching and deliberating! This is the best. Things I would change in a perfect world: sometimes it’s hard to fold up because the front wheels have to be lined up just right. Also, you can’t fold it up when the seat is facing you. But still this is the stroller I would buy again!!
Hanna L.
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5 out of 5 stars
21 September, 2025
originally posted on Bumbleride
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Love this stroller!

Nontoxic materials are really important to us and we’re so thankful to have found bumbleride! The Era was easy to assemble and turns like a dream. Love the front and rear options. We also have the clek car seat so it’s very convenient that it works with the era as well!
Molly M.
Did you find this review helpful?
5 out of 5 stars
18 September, 2025
originally posted on Bumbleride
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This stroller has been my rock for 3 years

I live in a cobblestone area that has sen under construction for what seems like forever. I did a ton of research on strollers to find one that would fit the terrain. It bounces up strollers and down strollers. That was 3 years ago. This stroller has truly taken my son from age 0 to age 3 on buses and flights and on hikes. It has carried tons of weight of groceries home and is still comfortable for my 39 month old who is tall for his age to nap. As we prepare for our second I am intending on just ordering a new seat because the actual frame is perfect but the seat has been used. One of the best purchases ever. The only other stroller I think would compare is the bugaboo fox which is almost 3 times the price
Leah
Did you find this review helpful?
5 out of 5 stars
15 August, 2025
originally posted on Bumbleride
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Great purchase

It was super easy to assemble out of the box. Super easy ride. Easy to push. Would recommend 10/10.
Adam S.
Did you find this review helpful?
4 out of 5 stars
24 July, 2025
originally posted on Bumbleride
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Mom of 3 honest review !!

I have 3 kids: 8, 3 and now a newborn. I’ve had the entire Nuna travel system, Veer wagon, Uppababy travel stroller and BOB jogger throughout the various stages of motherhood and was very curious about this brand for 3 reasons: unique color, non-toxic materials, ability to use it from the newborn stage on, and the accessories that the brand made themselves that were compatible with the stroller. Overall, this is a very nice stroller and feels like a cumulative combination of what I liked about various other strollers I have tried. That being: real tires, easy handling, ability to put the stroller in multiple positions, ease of folding, not too long or wide, accessories that make sense and comfortability of my child and sustainability. Constructive criticism: the stroller boasts that it can be used from birth on, but I don’t find this to be true unless you are using the newborn headrest accessory which has been out of stock (across the internet) since the time that I bought my stroller. There is absolutely no head support for a no neck-control baby if you’re placing them in the stroller from months 0-3. The way I have adjusted is by laying the baby down completely flat in a bassinet style setting. The padding on the harness is very minimal and non-supportive. One other thing is that stroller has an odd piece of plastic on the cork handrail that is uncomfortable to hold onto.. not sure what this is for but it appears to be for an attachment that does not come with a stroller. Lastly, another reviewer explained, you cannot adjust the length of the handle bar only the angle.. so if you are of a certain height, it may feel too short. Pricing: since I have purchased an array of different strollers for different needs and seen their value, overall this stroller is above average on pricing and doesn’t offer the same value as maybe a travel system, or even double stroller would at the same price. Most stroller brands do have accessories that you might want to add on, so this isn’t unique here, but the actual touch and feel of the stroller to be does not say luxury but is priced at very luxurious price point. Overall I would recommend this stroller, no product is perfect. One last thing I wanted to note was that when reading through reviews, I noticed that there were repeat reviews throughout. Not just one, but many of the same reviews posted multiple times with identical information..which leads me to feel like there’s a lot of potentially fake reviews which is concerning to consumer looking for honest reviews.
Desiree R.
Did you find this review helpful?
5 out of 5 stars
29 May, 2025
originally posted on Bumbleride
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Great rural stroller!

Baby isn’t here yet but that hasn’t stopped me from constantly testing it out! I love the wheels, that was the selling point for me. I wanted a travel system with newborn capability but the expensive, most popular stroller systems just will not work where I live! There are hardly any paved sidewalks anywhere but lots of trails. I also wanted something that would travel well, been having no issues folding it up and unfolding! I did SOOOO much research and finally landed on the bumble ride Era. I’m extremely happy with my decision!
Taylor C.
Did you find this review helpful?
5 out of 5 stars
16 May, 2025
originally posted on Bumbleride
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The best!

We did ample research on finding a safe, non toxic and reliable stroller to use daily for our walks and hikes. We feel we found the absolute best option and are so happy with our purchase! Not only does it hit all those markers but it’s also just a beautiful stroller as well. We love that the tires are legit too and can handle the ruff terrain in our area. Thank you Bumbleride!!
Lauren Y.
Did you find this review helpful?
5 out of 5 stars
11 May, 2025
originally posted on Bumbleride
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Excited about the Era!

Our LO hasn’t arrived yet but we are ready for when he does with our Era! We choose a Bumbleride because sustainability and eco-friendly products are of high importance to us as consumers, but this stroller also delivers as an excellent product. The unboxing and setup were a breeze. We took it on a trial run around the neighborhood and it maneuvered really well. I’m excited about the air tires because where we live there are lots of gravel trails we want to use this on, plus the snow come winter. Also love that it folds flat so we don’t need a separate bassinet (as a FTM there is so much to think about buying, so anything we can cross off the list helps!) We also really wanted a Clek car seat so we bought the adapter. Looking forward to putting some miles on this thing very soon :)
Sierra Y.
Did you find this review helpful?
5 out of 5 stars
11 May, 2025
originally posted on Bumbleride
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Excited to use this :)

Our LO hasn’t arrived yet but we are ready for when he does with our Era! We choose a Bumbleride because sustainability and eco-friendly products are of high importance to us as consumers, but this stroller also delivers as an excellent product. The unboxing and setup were a breeze. We took it on a trial run around the neighborhood and it maneuvered really well. I’m excited about the air tires because where we live there are lots of gravel trails we want to use this on, plus the snow come winter. Also love that it folds flat so we don’t need a separate bassinet (as a FTM there is so much to think about buying, so anything we can cross off the list helps!) We also really wanted a Clek car seat so we bought the adapter. Looking forward to putting some miles on this thing very soon :)
Sierra Y.
Did you find this review helpful?
5 out of 5 stars
3 May, 2025
originally posted on Bumbleride
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Bubleride era

Incredibly smooth and well made. Off road machine!
Daniel B.
Did you find this review helpful?
1 out of 5 stars
6 March, 2025
originally posted on Bumbleride
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Worst stroller I’ve owned

This stroller is absolutely horrible. I purchased it due to the hype yet from personal experience it has been a nightmare navigating this thing. The rear wheel frame keeps falling off of the stroller every time I lift it. This has been tremendously inconvenient and a pain especially when there is no mention or guidance of why it happens or how to fix it. Would not recommend this item.
Micaela R.
Did you find this review helpful?
3 out of 5 stars
13 February, 2025
originally posted on Bumbleride
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Like it :)

We chose to buy the Bumbleride primarily because it has a parent-facing seat option, which was a must for us. Previously, we had a top-notch, high-quality stroller from a big brand, but we realized too late that after the bassinet stage, the seat couldn’t be reversed to face the parent. I loved that stroller, so selling it was tough, and most alternatives didn’t compare. This stroller is as close as we could get. Since we live in the mountains, sturdy tires and good suspension were essential, and we’re both happy with the performance in that area. I do wish the reversible seat option was available in a three-wheel, all-terrain model. That said, the stroller is very lightweight and actually folds down smaller than our previous one, which is a great plus. However, when the seat is reversed, you have to remove it to fold the stroller down compactly. Things I Love: - Sturdy all-terrain tires that aren’t overly big, making folding easier - Compact fold - Parent-facing seat option - Cork handlebar Things I Don’t Love: - wobbly when moving down stairs - Seat sits low to the ground - Handlebar, even at its highest setting, is too low for my tall husband - When the canopy is fully extended, a peek-through mesh window at the front would be a nice addition
Själla M.
Did you find this review helpful?
4 out of 5 stars
8 January, 2025
originally posted on Bumbleride
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Era - Elegant and functional

Confortable, easy-to-use stroller. Numerous possible positions that evolve with the child. We also bought the board for our second child. It's really sturdy. The only negative point so far is that it's impossible to repair a puncture. It's very difficult to remove the tire to access the inner tube, but I'm used to that with my bikes. I even entrusted the wheel to a garage friend, who was unable to repair it without damaging the wheel. We had to buy new wheels. A tutorial from bumbleride would be appreciated.
Guillaume L.
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