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Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 2 of 4Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 3 of 4Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 4 of 4
Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 1 of 4

Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care

$16.00

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Enzymatic whitening with hydroxyapatite for enamel-safe brightness
  • Sweet watermelon flavor with menthol pearls for long-lasting freshness
  • Strengthens teeth with fluoride and xylitol
  • Plant-based extracts support healthy gums and mucosa
  • Provitamin B5 promotes cell regeneration
  • RDA ~50: effective yet gentle on enamel
  • Free from SLS, triclosan, and microplastics
  • Available in 60 ml and 10 ml travel sizes
  • Ingredients: Aqua, Glycerin, Hydrated Silica, Sorbitol, Xylitol, Panthenol, Aroma, Sodium Monofluorophosphate, Xanthan Gum, Cocamidopropyl Betaine, Microcrystalline Cellulose, Decyl Glucoside, Maltodextrin, Hydroxyapatite (Nano), Glucose Oxidase, Mannitol, Mica, Sucralose, Citric Acid, Sodium Hydroxide, Zea Mays Starch, Glucose, Echinacea Purpurea Root Extract, Titanium Dioxide, Sodium Chloride, Sodium Metabisulfite, Calcium Carbonate, L-Menthol, Centella Asiatica Extract, Citrus Aurantium Amara Fruit Extract, Potassium Thiocyanate, Polylysine, Cetyl Alcohol, Silica, Potassium Chloride, Tin Oxide, Harpagophytum Procumbens Root Extract, Ci 73360

Description

Curaprox Be You Watermelon Toothpaste delivers a playful twist on oral care with sweet, icy watermelon and powerful menthol pearls. Designed for gentle, natural whitening and whole-mouth wellness, this 60 ml tube is packed with innovative ingredients that brighten your smile and protect your gums. Enzymes and hydroxyapatite support enamel remineralization, while fluoride, xylitol, and plant extracts tackle bacteria and inflammation. With a refreshing pop of flavor and a candy-shop vibe, Be You Watermelon adds fun and confidence to every brushing routine. No SLS, triclosan, or microplastics—just pure Swiss-made care for your teeth and gums.
Suggested Age: 12 Years and Up
Product Form: Paste
Primary Active Ingredient: Fluoride
Net weight: .53 ounces
Package Quantity: 1
TCIN: 1003844005
UPC: 7612412429497
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.21875 pounds
item ships from third party seller: Curaprox

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.8 out of 5 stars with 46 reviews
effectiveness: 4.88 out of 5
quality: 4.84 out of 5
value: 4.77 out of 5
100% would recommend
32 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase

(no review title)

Very good
Anna
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026Verified purchase

(no review title)

This toothpaste has such a pleasant, light watermelon flavor — it doesn’t burn like typical mint toothpastes, which I love. It feels gentle but still leaves my mouth feeling clean and fresh. My teeth feel smooth after brushing, and I appreciate that it’s enamel-friendly. Definitely a nice switch if you want something more mild and enjoyable to use daily
Skye
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase

(no review title)

Loved the taste of this one and makes your teeth feel super clean
Katelyn
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase

(no review title)

Watermelon sugar high! 🍉 This Curaprox Be You toothpaste is 10/10. Smells like sweet candy, not boring mint! SLS-free, vegan & the perfect 60ml size for my Invisalign routine (3x daily!). Clean teeth, no aftertaste, and the tube is so cute.
Diana
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase

(no review title)

Ohhh this is my FAVORITE!!!! I love this flavor it’s been my go to since I got it. I absolutely love this something about a watermelon toothpaste as an adult hits different. A little bit does go along ways so definitely great thing to have. Different consistency than what your a use to but still has that minty feels very light.
Ashlie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
22 January, 2026Verified purchase

(no review title)

Taste super yummy and actually whitens! My fav flavor !
Jessica
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4 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase

(no review title)

I like the smell of the toothpaste. The flavor was a bit strong for my liking but it does whiten your teeth
Ashliy
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
16 January, 2026Verified purchase

(no review title)

I love this product!
Kassy
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

(no review title)

I highly recommend this for anyone looking for an effective, everyday whitening toothpaste with a great fresh feeling".
siria
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
15 January, 2026Verified purchase

(no review title)

I have begin using this toothpaste recently and I love that it is not minty. Although it does not foam up, the clean is amazing and the taste is good. Definitely worth a try.
Tamala
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5 out of 5 stars
15 January, 2026Verified purchase

(no review title)

Taste more like bubble gum but still really good
Stephanie
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5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

(no review title)

This toothpaste tastes great, it’s fruity and refreshing. It will leave your mouth feeling fresh and clean. The texture of the toothpaste has a good foam to it so there is no harsh feeling when brushing your teeth.
Adrianna Mendiola
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

(no review title)

Best toothpaste especially the watermelon! You guys really need to get this because it is great.
Lisa
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

(no review title)

We love this toothpaste! The taste is so good!
Jill
effectiveness: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

Watermelon

I love this Curaprox Watermelon Toothpaste! The flavor is fun and refreshing without being too sweet, and it doesn’t leave that harsh mint feeling some toothpastes do. My teeth feel clean and smooth after every brush, and I feel like I’m actually excited to brush twice a day now. Perfect for kids and adults alike! 🪥🍉
Kadijahreviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
15 January, 2026Verified purchase

(no review title)

Love the watermelon flavor and good to travel with
Alissa
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5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

(no review title)

This gotta be my favorite toothpaste so far. It reminds you of childhood but act as the grown up toothpaste. I love how clean my teeth feels after using this. It’s an amazing product. Not overly sweet at all but super effective.
Rebecca Tafoya
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

(no review title)

flavor is great, kinda like a jolly rancher, a little on the runny side but other than that i like it , feels freah as well
Eliza
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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4 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

(no review title)

Watermelon is probably the best ! And I noticed my teeth look whiter after a few uses.
Yulissa
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase

Decent flavor

I've tried this toothpaste for the first time and I've been using it for a whole to give a decent review. Smells good, does make your teeth white the more you use it, and it's a clear gel paste. It is the flavor watermelon. Gentle not overwhelming and still had the minty taste.
Stephanie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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